Program Director, Senior Advisor Mikko Koskue disclosed key activities for Finpro-driven Team Finland growth program in 2016-2017.

1. MaaS Growth Program News
4.5.2016
Mikko Koskue, Jouni Salonen, Minna Juuti

2. MaaS – Growth Program in a nutshell
• Business area:
– Intelligent vehicle
– ITS/MaaS
• Goals:
– Help Finnish companies to find new export opportunities and grow
– Attract foreign companies to invest in Finland, find partners and catalyze
growth
• How companies benefit from participating the Growth Program?
– Strengthening international business capabilities
• International business plans /modes
• Market knowledge
• Competencies
– Support in finding needed financing
• Team Finland –Tekes, Finnvera, Ely etc.
• Matching with potential foreign investors: VC, technology partnering etc.
– Supporting in company cooperation
• Meet customer needs/expectations
• Offering & supplier credibility
– Quicker market & customer access
• Meeting and matching with potential customers & partners
• Customer & partner events, Trade Fairs, exhibitions
• Business opportunity / lead information
• Market & promote Finnish offering on target markets
• Media visibility
• What does it cost?
– Participation to program is free of charge
– Participants can select which specific trainings, events etc. they want to
participate
• Program activities, such as events, typically have a participation fee, which
is determined when enrolling for the activity.
• Team Finland subsidizes financially to cover the costs (costs are significantly
lower than participation independently)

3. 5/4/2016 © Finpro3
Companies & Sectors
INTELLIGENT VEHICLES ITS & MAAS
TEST ECOSYSTEMS

4. GP main activities 1. year
4
• 4 Training Modules
• 2 x Pitching (1 day), Internationalization plan/requirements (2 Days), International sales channels/partners (2 Days)
• 28 GP companies participating
• 4 Events Abroad (Bigger events with Finnish booth)
• ITS World Congress Bordeaux, TU Automotive Stuttgart, Smart City Expo Barcelona, MWC Barcelona
• 30+ GP companies participating
• 5 Incoming Delegations
• Japanese Automotive (40 participants, e.g. Toyota, Denso), Chinese automotive, Korean energy company, Korean
Transport Agency, New York Transport
• 20+ GP companies pitching, Finnish Offering presented
• 1 Outgoing Delegation
• KOR/JAP Minister Rehn, Automotive ”Connected Car”
• 8 GP companies participating
• LEADS and global business opportunities
• E.g. Germany (Bosch Venture Forum, BMW Start up garage, Audi Electronics Venture GmbH, Open accelerator
program for Start-ups, Bayern Innovative …)

5. Selected Target Markets
Building Bridges
5/4/2016 © Finpro5
Market Activities Support Impact/customers
Germany • TU automotive Europe 11/15
• Hannover Messe 4/16
• TU automotive Europe 10/16
• ME Strategy Circle Automotive 11/16
• 7 -10 Business leads/opps
• Media visibility (Tagesspiegel, Automobil
Industrie)
Finpro Germany + Local
Consultant
• Audi, BMW, Daimler, Bosch,
Schäffler, Continental,
Webasto etc
Japan • Incoming delegation 09/15 (Toyota, Denso etc)
• Rehn Delegation 05/16 -> 8 Finnish companies
• TU Automotive Japan + side-event 10/16
Finpro Tokio + local consultant • Toyota, Denso, Chubu (09/15
• Honda, Suzuki, Alpine, Pioneer,
Sony, Clarion etc.
France • ITS World Congress 10/15
• ITS /MaaS Discussions with city of Paris and
Toulouse
• OECD Policy Forum 06/16
2 local consultants • City of Toulouse, Paris
(ITS/MaaS)
• Renault, PSA, Valeo etc

6. Main Activities 2. year
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• Events abroad
• ITS Europe, TU Automotive Europe, TU Automotive Japan, IndustryForum Automotive Munich,
Smart City Expo Barcelona, MWC Barcelona, CES, Hannover, ITS World Congress
• Business Delegations, trade missions
• E.g. USA (Silicon Valley), France, Italy, Poland, Turkey ?
• Training camps/modules
• Tbd, planning ongoing
• Leads/Business opportunities
• Ongoing, active process
• New Target Markets
• Turkey, Poland ?

7. MaaS Program Events 2016
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Mobility as a Service - Growth Program's events 2016
Date Event City WEB
6.-9.1. CES Las Vegas, USA http://cesweb.org/
27.-28.1. ConnecteDriver Brussels, Belgium www.connectedriver.events/
23.-25.2. Embedded World Nürnberg, Germany www.embedded-world.de
22.-25.2. Mobile World Congress Barcelona, Spain www.mobileworldcongress.com/
1.-3.3. IT Trans (IT solution for public transport) Karlsruhe, Germany www.it-trans.org/en/home/homepage.jsp
25.-29.4. Hannover Messe Hannover, Germany www.hannovermesse.de/home
17.-18.5. Telematics Berlin 2016 Berlin, Germany www.tu-auto.com/berlin/
25.-27.5. Connected conference Paris, France http://connectedconference.co/
31.5.-1.6. OECD Policy Forum Paris, France http://www.oecd.org/forum/
6.-9.6. ITS Europe Conference Glasgow http://glasgow2016.itsineurope.com/
8.-9.6. TU-Automotive Detroit Detroit, USA www.tu-auto.com/detroit/
14.-15.6. Automobil Elektronik Kongress Ludwigsburg, Germany www.automobil-elektronik-kongress.de/
28.6.-29.6. Intelligent Mobility London, UK ww2.frost.com/event/calendar/intelligent-mobility/
28.6.-29.6. Connected Cars '16 London, UK http://connectedcarsworld.com/
29.-30.6. ConCar Expo Dusseldorf Dusseldorf, Germany www.concarexpo.com/
26.-30.9. Fisita World Automotive Congress Busan, Korea www.fisita2016.com/
5.-7.10. Smart mobility world Monza, Italy www.smartmobilityworld.net/
10.-14.10. ITS World Congress 2016 Melbourne, Australia www.itsworldcongress2016.com/
19.-21.10. Singapore International Transport
Congress and Exhibition (SITCE)
Singapore www.sitce.org/
18.-19.10. TU-Automotive Japan Tokyo, Japan www.tu-auto.com/japan
2.-3.11. TU-Automotive Europe Munchen, Germany www.tu-auto.com/europe
November Smart City Expo Barcelona, Spain http://smartcityexpo.com/en/
22.-23.11. IndustryForum Automotive Munich, Germany http://managementevents.de/events/IndustryForum-Automotive
28.11.-2.12. Slush Helsinki, Finland http://slush.org

8. Frost&Sullivan Intelligent Mobility, London UK
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• High profile networking event at the Finnish
Embassy in London on 28th of June
• International speakers include Renault
Nissan, JLR, Xerox and Transport of London
• Frost & Sullivan Intelligent Mobility 29th of June
• Full day conference including debates, panel
discussions and interactive sessions, top class
speakers
• Stand visibility for Finland

9. Vigo - kiihdyttämöohjelma
• https://vigo.fi/accelerators
• Vigo on kiihdyttämöohjelma innovatiivisille nuorille yrityksille, joilla on kansainvälistä potentiaalia ja halu kasvaa.
• Vigo-ohjelma yhdistää innovatiiviset liikeideat, kansainvälisesti kokeneet yrittäjyyden ammattilaiset sekä julkisen
että yksityisen rahoituksen.
• ILMOITUS: Haku avattu uusille kiihdyttämötoimijoille, jotka keskittyvät älykkään liikenteen sovelluksia kehittävien
startup- ja kasvuyritysten kiihdytystoimintaan tavoitteenaan niiden nopea kasvu ja kansainvälistyminen.
Hakijoilta odotetaan kiihdyttämötoimijoiden perusvaatimusten täyttämisen lisäksi tuntemusta ITS-
sovellusympäristöstä, hankevirtalähteistä sekä riittävää kontaktiverkostoa.
Kirjalliset hakemukset tulee toimittaa 15.5. klo 16.00 mennessä sähköpostilla
osoitteeseen hakemus@vigo.fi Sähköpostin aihekenttään merkintä “Kiihdyttämöhakemus ITS 2016”.
5/4/2016 © Finpro9

10. Mikko Koskue
Program Director
mikko.koskue@finpro.fi
+358 50 355 6656
Jouni Salonen
Program Manager
Jouni.salonen@finpro.fi
+358 50 572 0647
Minna Juuti
Senior Program Coordinator
Minna.juuti@finpro.fi
+358 46 923 1846
Looking for more information? Do not hesitate to contact us.
MaaS – team at your service:

11. 5/4/2016