The document discusses the evolution of television from 2013 to 2020, noting several key trends: - TV is increasingly connected to the internet and digital/social media, with many households owning multiple screens - Viewers are engaging in more multitasking of TV with digital tools like social media - Recommendation of TV and online video content is challenging due to the massive amount of choices available - Second screen applications are being developed to enhance TV viewing with social, discovery, shopping and other features - Innovation priorities to 2020 include improved personalization, leveraging on-demand content, enriching TV experiences beyond just social aspects, and enabling new viewing behaviors like pausing/resuming programs.

1. The evolution of TV
(2013-2020 )
September 25th
, 2013
Filmteractive - Lodz

2. 2
TV meets the internet

3. 3

4. 4
Some facts around TV usage in 2013
SOME FACTS ON DIGITAL MEDIA
5,6 screens /
household
Facebook : 30
millions contents
shared / day42 % of 18-24
europeans use an IM tool
to chat about TV
programs.
About 1 000 000 app into
the Appstore
VOD (France) : 15
000
Twitter : 500 millions
tweets / day
20 to 500 channels
available in any
country
39.6 daily media and
multimedia contacts /
household
YouTube Video : 4
billions views / day
Web sites : 614 millions
around the world
Nielsen
60 to 80% multitasks TV with digital in
western countries
85% of TV usage is still
done on live

5. 5
Social TV is Already there

6. 6

7. 7
3 ways to Connect TVs

8. 8
issues ?

9. 9

10. 10Challenges of the New Generation TV - Patrice Slupowski - @Slupowski

11. 11
Recommendation challenge
 20.000 VOD movies
 5,000 TV catchup propositions
 300 TV channels
 100,000,000,000 videos on Youtube, DailyMotion
 1,000,000 mobile applications
 30,000 press articles per day
 7 recommendation methods (item to item, statistics, immediate popularities,
authorities, social, excitement, random,…)
 Not going to be only solved by an algorithm (curation, editorial …)
 The best players are still at the beginning of the story
 Experience is Queen
The Tyranny
of Choice

12. 12
Connected or connectable

13. 13

14. 14

15. 15Challenges of the New Generation TV - Patrice Slupowski - @Slupowski

16. 16
Livebox play

17. 17
Second screen features
 Conversation : comments, tweets, discussion about the show
 Gaming : badges, rewards, quizzes
 Discovery : find relevant content through recommendation
 Shopping : buy the clothes this character is swearing
 Information : get info about people, get the name of the song …
 Trends : see immediately what is popular
 Action : use the second screen as a remote control
 Participation : contribute to the show and influence it

18. Demo

19. 19
(re)Discover #TV
TVcheck is a 2nd
screen smartphone application, dedicated to the Social TV.
TVcheck creates a strong link between TV contents and their viewers through
Gaming, Social and TV guide features
Feel free to contact us for more details at
business@tvcheck.com

20. 20
•Program
Information
A strong DNA : many ways to interact with Television
•Audienc
e
•Buz
z
•For
you
•TV
Guide
•Activit •Recommend
•What’s
new
•Quizze
s
•Badge
s
•Leaderboar
d
•Memb
er

21. 21
Socialize : check-in, program sharing, comments and chat
Activities
of followed ones
Influencers
Promotion

22. 22
Fun & Entertainment : viewer engagement via
badges, quizzes and social gaming
Palmares with
TV
check-ins
check-in TV
and earn more
points
Contests
Quizzes
of my favorite
show

23. 23
Content discovery of TV programs via an enriched
EPG including recommendation
TVcheck
Audience
Twitter
Buzz
TV program
suggestion
TV program
Guide

24. 24

25. 25

26. 26
or

27. 27
Tvapps ?

28. 28
nPVR ?

29. 29
Smart TV?

30. 30

31. 31
Social TV ?

32. 32
4K ?

33. 33

34. 34
Fiber ?

35. 35

36. 36
Recommendation and personalization Multiply the contact points with the video offerings
Enable piecewise programme consumption Enrich the viewing experience beyond Social TV
From tomorrow to 2020
Some key innovations to bring disruptive and attractive user experiences
Leveraging on demand content abundance and 2nd
screen interaction

37. 37
The paradox of content abundance
While users expect and value abundance, they finally do not take
advantage of it
Challenge: how to better valorize TV programmes abundance ?
Live TV
audience
Replay TV
audience

38. 38
Improve recommendation and
personalization
Relieve the vertigo of choice
Narrow down the
choice !
What kind of movie
tonight ?

39. 39
Catch the users where they are and take them where you want
Increase the number of contact points with
content beyond ATAWAD
Leverage content-to-content rebounds to improve casual discovery
Thanks to richer relevant metadata

40. 40
Enable piecewise programme consumption
Valorize the content beyond the container
Allow users to mine the videos themselves, and discover treasures in them !
Thanks to smart TV show segmentation and intra-
indexing

41. 41
Enrich the viewing experience beyond Social
TV or blockbusters
Bring even more pleasure and usefulness to the users
to extend the coverage of programmes benefiting from enrichment
and to answer to the diversity of users’ tastes and expectations.
On-the-fly real time content analysis enables:

42. 42
Set-top box in 2020 ?

43. 43
Conclusion

44. thanks
@slupowski