The document provides tips for winning a client's affection during a business meeting. It recommends that salespeople act as advisors and partners to clients by listening sensitively, describing problems comfortably, and communicating confidently and flexibly. It advises salespeople to put no pressure on clients, have patience and honesty, make clients familiar with the business and problem, explain how solutions can help, be honest about chances and risks, and ask open or yes/no questions depending on the client's talkativeness. The overall message is that patience and honesty will help salespeople succeed with clients.

1. A VISUAL PRESENTATION BY SALESCLUES.COM
CREATED BY INSTREAM.IO TEAM

2. www.instream.io
www.salesclues.com

3. ON A BUSINESS
MEETING?
HOW TO WIN
YOUR CLIENT’S
AFFECTION

4. STEP 2
PRESSURE

6. GOOD SALES PERSON = ADVISOR
ABILITY TO LISTEN
AND SENSITIVITY
COMFORT
TO DESCRIBE
A PROBLEM
SMOOTH
COMMUNICATION
AND FLEXIBILITY
CONFIDENCE
TO ALARM ANY
ISSUES & CHANGES
SALESMAN CUSTOMER

7. GOOD SALES PERSON = PARTNER
I CAN ALWAYS
COMMUNICATE
NEW CHANGES AND
ADJUSTMENT
I HAVE UPDATED
AND DETAILED
INFORMATION ABOUT
MY CLIENT’S NEEDS
SALESMAN CUSTOMER
THANKS TO THAT

8. SO PUT NO PRESSURE
PATIENCE AND HONESTY WILL PAY YOU OFF

9. MAKE CUSTOMER
FAMILIAR WITH
YOUR BUSINESS
MAKE SURE YOU
BOTH SEE PROBLEM
SAME WAY
EXPLAIN HOW
YOUR SOLUTION
CAN HELP
PROBLEMS WITH DECISION MAKING?
BE HONEST
ABOUT CHANCES
AND RISKS
MAKE SURE
CUSTOMER
UNDERSTANDS
THE PROCESS

10. DIFFICULTIES TO EXPRESS THEIR NEEDS?
ASK OPEN
QUESTIONS
WHEN A CUSTOMER’S A SHY GREENEE…
REFER TO
PREVIOUS
DECISIONS
CONFIRM
EACH STEP

11. EACH CUSTOMER IS ANOTHER STORY

12. DIFFICULTIES TO EXPRESS THEIR NEEDS?
ASK YES/NO
QUESTIONS
WHEN A CUSTOMER’S A TALKTIVE SMARTASS…
OFTEN MAKE
SUMMARIES
STICK TO THE
TOPIC

13. SO PUT NO PRESSURE
PATIENCE AND HONESTY WILL PAY YOU OFF

14. THANK YOU!THANKS FOR YOUR TIME
WE HOPE YOU ENJOYED IT!

15. www.instream.io
www.salesclues.com
YOU CAN FIND US HERE