Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

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Tanja from Bosch shows how they build a thriving internal community for their organisation.

Leadership & Management

Enabling Enterprise 2.0
Highly connected highly agileCorporate Community Management @ BoschHighly connected, highly agileCorporate Community Management @ Bosch
“How to get highly engaged members …”
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
1

Enabling Enterprise 2.0
@TanjaSobiech
www.linkedin.com/TanjaKnorr-Sobiech
http://about.me/tanja.knorr.sobiech
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
2

Enabling Enterprise 2.0Robert Bosch GmbH – The Company
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
3

Enabling Enterprise 2.0A heavy weight goes social!
Associates: about 300 000Associates: about 300.000
Revenue: EUR 46,1 billion
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
4
State Dec 2013

Bosch Connect*
One global platform for internal networking @ Bosch
Bosch Connect*…
Round about 90 % of all
As of December 2014:
Use of Bosch Connect
per a survey conducted in 05.2014
82%associates are on Bosch Connect
20 126
36% of the
users at least
sometimes
82%
voluntarily
joined
communities
22%increase in
access to
 di l ll b ti
20,126
Communities
thereof: 78% open
sometimes
contribute to
Bosch Connect
20% higher quality of ideas
access to
knowledge
 ... encourages dialog, collaboration,
and the exchange of ideas within and
across projects, organizational and
national boundaries
 started its pilot phase in August
Use case
example
77% of the users
use Bosch Connect
for up to 20% of
their daily work
due to collaborative development
up to
19% 16% ... started its pilot phase in August
2012
 … is available to all associates with
access to the intranet since
September 2013
4 weeks
6 days
their daily work
19%higher collaboration
efficiency
16%
of daily work
done using
Bosch Connect
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
 … is available via mobile access
y
5
State Dec 2014 * Based on IBM Connections

Community Management as a key competence
Community Managers engage, organize, guard, conceptualize,
communicate, drive – they lead!
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
, y
6

Community Management Trainings @ Bosch
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
7

Enabling Enterprise 2.0Job description Community Manager @ Bosch
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
8

Enabling Enterprise 2.0Community Lifecycle as fundament of Community Management
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
9

Enabling Enterprise 2.0How to motivate and engage members in corporate communities?
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
10

Enabling Enterprise 2.0Focus on your members – Support them from the beginning
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
11

Enabling Enterprise 2.0Ask me anything – Live Chat sessions with VIP´s
Use topics for
further
discussions /discussions /
content
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
12

Enabling Enterprise 2.0Live Reporting – Events all around the world
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
13

Enabling Enterprise 2.0Let your members blog about themselves
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
14

Enabling Enterprise 2.0Let your members be an active part
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
15

Enabling Enterprise 2.0New opportunities for all employees
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
16

Enabling Enterprise 2.0Bring them together –
Challenges incl. Relationship-Management Tasks
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
17

Enabling Enterprise 2.0Change processes and STOP E-Mailing
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
18

Thank you for your attention!
NotNot
j S bi hTanja Knorr-Sobiech
Chief (Senior) Community Manager (Certified)
+49(711)811-3631846
Tanja Knorr@de bosch com
@TanjaSobiech
www.linkedin.com/TanjaKnorr-Sobiech
Tanja.Knorr@de.bosch.com
http://about.me/tanja.knorr.sobiech
Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
19

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