free WI-Fi as a service and in 4 steps to Big Data, retail is detail ! is a saying that is applicable in many areas: Airports, Malls, Road traffic etc etc

2. Nice to meet you
• Amsterdam, since 2010
• Subsidiary of Moreless
• In house development
• Wi-Fi networks as a service and for counting, track & tracing,
• Wi-Fi, Business Intelligence & Managed Network Services
• International
• Google Analytics = clicks
Bluetrace data = bricks; improve visitors and conversion
• Multi disciplined: retail, malls, real estate, traffic, cities and leisure
Where is traffic and people we can do the analytics!

3. Wi-Fi as a service
Access Points, a.o. Marketing & Information tool
Services for you customer / visitor Data: group behavior
Business areas,
shopping, edu,
health, public, .…
Newsletters,
offers, tickets,
discounts,
Facebook,
landingpage, ….
Internet access;
searching,
shopping, mail,
chat, working,
enjoying Can be used for
analytics of bricks
to improve your
services or
business rules

4. Data: in four steps to results
Access Points, a.o. Analysing, interpreting & reporting
Non-personal Big Data storage Stimulate business & growth
Access Points;
Bluetrace routers
or Cisco, Belkin,
a.o.
Dashboarding,
insights,
trends, prediction,
learnings….
Business Intelligence
Ordening Big Data;
collecting data,
storaging data,
Planning, staffing,
routing
& cost-efficiency,
improving results

5. Data > Insights > More Effectiveness
Staff & attendance Heatmap Plotting
Zoning Traffic Routing
Conversion Origin & Destination Omni-Channel Engagement

6. Heatmap
• Showing visiting time and
frequency in 1 heatmap
Staff & attendance
• Dynamic Staff planning
• Effective working hours
• Performances
• Based on number of visitors
and shop time per visitor
Plotting
• Staff, visitors, security
• Position of iBeacons
Zoning
• Intensity per location
• Frequency of visits in zones
• Visitors vs staff
Traffic
• Footfall
• Passing pedestrians
• Shop visitors
• Dwelling time
• % 1st time visitor, 2nd time, etc.
Routing
• Footfall
• Passing pedestrians
• Shop visitors
• Dwelling time
• % first time visitor, 2nd time
etc….
Origin & Destination
• Analyses, matric, showing
routing from A to B etc
Conversion
• Window, percentage of
passing pedestrians that enter
shop/mall/zone
• But also for street, mall, city
Omni-Channel
Engagement
• Free or paid Wi-Fi combined
with marketing, survey, loyalty

7. OR

8. Traffic
Detection Networks
Road Traffic Duty of Safety: Roadworks Cycle Counting
Zoning Origin & Destination
Omni-Channel Engagement

9. Duty of Safety: Roadworks
• Worked hours: start / end
• Number over road workers
(near real time)
• Effective working hours
Road Traffic
• Travel time, loss & speed
• Speed loss
• Origin & Destination
• Vehicles with Bluetooth / Wi-
Fi car kit (hands free)
Cycle Counting
• Based on portal approach
combined with Tourist
Gateway Signs
• Number of bicycles (unique –
non-unique)
• Usage times, intensity
Zoning
• Intensity per zone
• Section: area between zones
• Frequency of visits in zone /
area
• Unique visitors zone / area
• Time in zone / area
Detection networks
• Design, build, maintain small
to large Bluetooth / Wi-Fi
detection networks
Origin & Destination
• Analyses, matric, showing
routing from A to B etc.
Omni-Channel
Engagement
• Free or paid Wi-Fi combined
with marketing

10. Example: Traffic

11. Retail value: non-personal insights
Group Insights
Groups pass by Groups get in
Service level Buyers vs. Non-buyers Time spend When, what, how often Routes

12. Retail value: shop
Insights create possibilities Sell, upsell, crosssell and more
effective planning saves costs
Reward your customers for
your own good
Data Value per store Measure staff; training & planning Loyalty

13. Retail value: mall

14. Deploy schematic
Deploy? It is easy!
Option 1
Using existing Wi-Fi Access Point to
start measuring today: 24/7 and very
accurate
Example Juniper Networks,
for instance on Schiphol
Option 2
Using the Bluetrace Access Points

15. Example Milan mall
Analytics - New KPI’s:
• 1st store visited
• 35% 1-time visitors in 3 months
• New visitors
• Average Shoptime in Mall

16. Example: Retail
• Insight in number of customers to adjust workforce, get a beter
insight in sales results and measure the effect of marketing activities.
• For over 200 shops and 3 brands (ICentre, MyCom, Dixons)

17. Example: Wi-Fi network (leisure, mall)

18. Some references

19. Don’t hesitate to contact us!
Vaalmuiden 3
1046 BV Amsterdam
T +31 (0)20 240 13 00
E: info@bluetrace.eu
Or visit us on www.bluetrace.eu