Rolf Fehlmann has over 30 years of experience in communications and marketing roles. He has worked in the chemical, IT, transportation, healthcare, and media industries. His experience includes leading communications for organizational changes, developing marketing campaigns, managing media relations, and advising executive leadership. He is now seeking a communications leadership position involving strategy, issues management, and shaping stakeholder perceptions.

1. Rolf Fehlmann – Making A Tangible Difference
Professional Profile:
Communications professional with an educational background in journalism, communications
management and strategic management.
Amongst other things, my professional experience covers 15 years at a technology firm within the
Siemens conglomerate and four years at the U.S. chemical Huntsman. Early in my career, I had run
my own advertising agency.
My communications leadership roles included internal & change communication, external & crisis
Tel. +41(0)79 610 86 88 communication and marketing communication & branding.
rolf.fehlmann@bluewin.ch I am widely perceived as a quality-minded, fact-based analytical thinker who demonstrates a pro-
Kesslergasse 7 active attitude and provides pragmatic solutions. My willingness to go the ‘extra mile’ and to seek
CH-8245 Feuerthalen ZH win-win situations is highly appreciated.
Switzerland
After my last role as Head of Basel Site Communications with Huntsman, I am now looking for a
communications leadership role which comprises aspects of strategy and issues management; and
where the ability of shaping the perception of key stakeholders is influential to business success.
Industry experience:
Chemical Industry, IT Industry, Public Transport Industry, Health-care Insurance, Media Industry
Most relevant track record:
– Actively supported eight major organizational change situations in 15 years
– 10 years of sound media relations practice and company spokesman experience
– 15 years of in-depth marketing communication and branding experience (product, corporate and nation branding)
Most relevant education:
– Social Media Academy: SomexCloud ‘Strategic education in Social Media Management’ (Zürich/CH, 2012)
– University of California: Anderson School of Management (Los Angeles/USA, 2003)
– University of Lugano: MScom ‘Executive Master of Science in Communications Management’ (CH, 2002–2003)
– Ringier School of Journalism: Professional education with diploma (Zürich/CH, 1979–1980)
– Kantonsschule Zofingen: High School education with diploma (Zofingen/CH, 1974–1978)
Most relevant skills:
– Writing and editing: Writing compelling copy in both English and German to be used in all media channels
– Concept development: Developing consistent concepts for multi-lingual, global campaigns
– Leadership support: Advising Management on essential communication aspects in change situations
– Language skills: German (native speaker), English (proficient), French (very good), Italian (very good)
– Computer literacy: MS Office, Content Management System (Oracle), pre-press/graphics (Quark/Adobe)
Professional awards and academic achievements:
– Teaching assignment: University of Zürich, ‘Master of Public Health’ Program, Communications Module (2012)
– Professional awards: ‘Gold Quill’ Award (IABC, 2005); ‘Silver Ruler’ (Institute for Public Relations, 2004)
– Scientific publication: ‘Corporate Reputation Review’ (2005)
– Conference appearances: Speeches and papers at international conferences (IABC, Reputation Inst., 2003–2005)
– Research paper: ‘Liechtenstein: Introducing the Global Village’ (University of Lugano, 2002)
Personal information:
– Contact details: Address: Kesslergasse 7, CH-8245 Feuerthalen (Switzerland)
Tel./Email: +41(0)52 659 43 30; +41(0)79 610 86 88 (mobile); rolf.fehlmann@bluewin.ch
– Personal data: Nationality: Swiss; Date of birth: April 19, 1958; Marital status: unmarried; 1 daughter (*1988)
Curriculum Vitae of Rolf Fehlmann July 2012 Page 1

2. Professional experience
2008–2012 Huntsman Advanced Materials Switzerland GmbH (chemical company), CH-Basel
(June) Role: Head of Basel Site Communications
Company: Huntsman is a global manufacturer and marketer of differentiated chemicals for a variety of
global industries, such as automotive, aviation and textiles. In 2011, Huntsman had 12,000 employees and
revenues of USD 11+ bn. In the context of the restructuring in Basel, my position was transferred to China.
Responsibilities: (reporting to the Head of Communications, Advanced Materials Division):
– Swiss site communications: Acting as the focal point for all communications pertaining to the Basel site;
supporting communication at the Monthey site; providing comprehensive
communication advice and support for the Swiss Leadership Team;
– Employee communications: Managing all Intranet- and email-based global multi-lingual newsfeeds;
supporting the divisional leadership in all publication matters;
– Ethics & Compliance (E&C): Supporting the corporate Ethics & Compliance Team by providing concepts
and implementation of global E&C campaigns; managing the corporate
E&C Intranet; developing innovative employee survey tools;
– REACH communications: Supporting the dedicated teams accross all five divisions of Huntsman who
work on securing compliance with the European Union's regulation on the
Registration, Evaluation and Authorization of Chemicals (REACH);
– Intranet management: Managing the Intranets of the two divisions ‘Advanced Materials’ and ‘Tex-
tile Effects’, both content-wise and conceptually (successful redesign).
Most relevant achievements:
– 2011: I am the mastermind behind Huntsman's activities during the ‘International Year of Chemistry’.
– 2010/11: I successfully support the corporate E&C function in conceiving and rolling out waves of global
multi-channel employee awareness campaigns; and I recreate the corporate E&C Intranet from scratch.
– 2009: In anticipation of an overall redesign, I develop a concept for a more effective Intranet. Amongst
other things, I initiate, conceive and successfully implement a general overhaul of all global newsfeeds.
2001–2008 Siemens VDO Automotive AG (IT system house), CH-Neuhausen
Role: Head of Communication
Company: Being part of the Siemens VDO Automotive Group, the firm is world leader in telematics soluti-
ons for public transport fleets. Ca. 550 employees worldwide; sales of ca. EUR 80 m. Clients: ca. 150 public
transport companies world-wide. As of 2008, the firm belongs to the Continental Corporation.
Responsibilities (reporting to the CEO):
– Corporate communication: PR/media relations; press officer; Internet; corporate design management;
– Marketing communication: International newsletter; content for the industry press; papers for congress
speakers; concepts for trade shows; business development support;
– Advertising management: Planning, creating and producing image and product ad campaigns;
– Internal communication: Managing CEO communication and Intranet news section;
– CEO support: Board meetings; executive briefings; presentations; ghost/speechwriting.
Most relevant achievements:
– 2007: As Siemens is selling their automotive Group VDO to Continental, I am appointed as a member of
the integration team to oversee all communication activities on a segment level.
– 2006/07: As Siemens VDO divests its fleet telematic business, I successfully oversee all communication.
Affected sites are in 15 countries; ca. 180 employees are either transferred or made redundant.
– 2005: After Siemens has won the biggest contract ever awarded in the local public transport sector (Lon-
don Bus Services, contract value: GBP 100 m), I successfully manage international communication.
– 2005: As the two hitherto independent Siemens VDO entities in Switzerland are merged into one regional
organization, I direct all communication to be implemented by a multi-sites project team.
Curriculum Vitae of Rolf Fehlmann July 2012 Page 2

3. 1998–2001 Häni-Prolectron AG (IT system house), CH-Bronschhofen and CH-Neuhausen
Role: Member of the Marketing Commmunications team
Company: Market leader in control systems for public transport in German-speaking Europe. Ca. 250 em-
ployees in Switzerland; ca. CHF 60 m sales. As of 2001, Häni-Prolectron trades as ‘Siemens TTS’.
Responsibilities (reporting to the Head of Marketing): Media relations, marketing communications,
advertising management
Most relevant achievements: In Spring 2001, it is decided to merge the two existing locales (ca. 60 km
apart) in Neuhausen as of fall 2002. Thanks to my effective advice, the resulting media coverage is mainly
positive to neutral. This facilitates the recruitment of new specialists; and the potential brain drain can be
contained. This contributes to maintaining both continuity and productivity before and after the relocation.
1993–1998 Softadweis AG (software engineering), CH-Neuhausen
Role: Responsible for communication
Company: Sub-contractor for Häni-Prolectron AG; develops software solutions for public transport. Ex-
periences rapid growth in the nineties, from approximately 20 to almost 100 employees. As of April 1998,
Häni-Prolectron acquires Softadweis and merges it with its own operations.
Responsibilities (reporting to the Managing Director): Corporate design, Sales support, Media
relations, Internal relations, Human Resources support (recruiting)
1988–1993 Frei, Fehlmann & Partner AG (advertising agency), CH-Schaffhausen
Role: Managing Partner/Creative Director copy
Company: Agency for advertising and communication of which I am a co-founder. Up to ten employees.
Responsibilities (member of the management team): Editorial work, Corporate publishing
Key accounts: Telecom PTT – marketing their videotext system; Sanitas health-care insurance – all com-
munications; Kanton Schaffhausen – communications for the memorial year ‘700 years Confederation’
1984–1988 Büro Kontakt (freelance communication agency), CH-Schaffhausen
Role: Owner
Company: Working as a freelance journalist, reporter and copywriter.
Market offering: Reports (technology, medicine, science), product PR, ghostwriting, user manuals
Key accounts: Daily newspapers, specialized papers, information services (e.g. ‘ch-forschung’); advertising
agencies; Polaroid Switzerland; PTT (predecessor of Swisscom and Schweizerische Post)
1980–1983 PHOTOGRAPHIE (special interest magazine), CH-Schaffhausen
Role: Editor (reporting to the Chief Editor)
Company: Publisher of the magazine PHOTOGRAPHIE and of books on photography.
Responsibilities: Topical coverage, user reports, editorial coordination, interface to pre-press department
1978 ‘Zofinger Tagblatt’ (Newspaper), Zofingen/CH
Role: Intern at the editor's office
Company: Traditional local daily, affiliated to a printing office.
Responsibilities (reporting to the editor): Topical coverage of local news
Curriculum Vitae of Rolf Fehlmann July 2012 Page 3