Application of Social Cognitive Theory to Training for Computer Skills (Deborah R. Compeau & Christopher A. Higgins, June 1995) Social Cognitive Theory (SCT)(1986) Albert Bandura

1. Project Management
for Digital Adoption and
Transformation
Application of Social Cognitive Theory to
Training for Computer Skills
(Deborah R. Compeau & Christopher A. Higgins, June 1995)
ARAMIS
Presented By:
Tima A. Roma
Venue: Salle: 306, IAE Block
Date: 26-11-2019
Supervised by:
Professor Sabine Carton
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2. Agenda
SCT (Social Cognitive Theory)
Definitions
Research Model
Findings
Conclusion
Q & A
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3. Social Cognitive Theory (SCT)(1986)
Albert Bandura
• SCT’s roots can be traced to the 1940s and articulations of Social
Learning and Imitation Theory (Pálsdóttir, 2013)
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• Derives from Psychology, yet has been adopted in other
interdisciplinary subject areas, including Information Science.
• Research focus on information seeking behaviour, use and
knowledge sharing.
• Build on the notion that humans learn by observing and reflecting
upon the behaviors of role models.

4. Definition
Cognition:
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The mental action or process of acquiring knowledge and
understanding through, experience and the senses.
Efficacy:
The ability to produce a desired or intended result.
Source: https://www.lexico.com/

5. Application of the Theory (Case Study 1:DIFFUSION OF SOCIAL
COGNITIVE THEORY IN INFORMATION SYSTEMS RESEARCH: A BIBLIOMETRIC STUDY)
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Behavior Modeling
(1995- 2010)
6,419 Different disciplines articles
62 Information Management articles

6. Application of the Theory (Case Study 1:DIFFUSION OF SOCIAL
COGNITIVE THEORY IN INFORMATION SYSTEMS RESEARCH: A BIBLIOMETRIC STUDY)
6Source: https://sbccimplementationkits.org/sbcc-in-emergencies/social-cognitive-learning-theory/

7. Application of the Theory (Case Study 1:DIFFUSION OF SOCIAL
COGNITIVE THEORY IN INFORMATION SYSTEMS RESEARCH: A BIBLIOMETRIC STUDY)
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Based on the concept that
learning is affected
by cognitive, behavioral, and
environmental factors

8. Research Model
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Prior Performance
(Independent)
Computer Self-
efficacy
Behaviour Modeling
(Independent)
Outcome Expectations
Performance
(Dependant)
Source: compeau-higgins1996, pg #120

9. Source: compeau-higgins
1996, pg #126
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10. Hypotheses of the Study
Receiving Behavior Modeling training
H1 Developing higher perceptions
of Self Efficacy
H2 Developing higher outcome
expectations
H3 Score higher on measure of
performance
Prior
Performance
Computer
Self-efficacy
Behaviour
Modeling
Outcome
Expectations
Performance

11. Hypotheses of the Study
Prior Higher Performance Score
H4 Develop higher perceptions of
self-efficacy
H5 Develop higher outcome
expectations
H6 Xhibit higher performance
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Prior
Performance
Computer
Self-efficacy
Behaviour
Modeling
Outcome
Expectations
Performance

12. Hypotheses of the Study
With Higher Self-efficacy
H7 Demonstrate higher outcome
expectations
H8 Score higher on measure of
performance
With POSITIVE Outcome Expectations
H9 exhibit higher performance
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Prior
Performance
Computer
Self-efficacy
Behaviour
Modeling
Outcome
Expectations
Performance

13. Application of the Theory (Case Study 2:Applications and applicability of
Social Cognitive Theory in Information Science Research
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Source: Jenkins, L., Hall, H., & Raeside, R. (2018). Applications and applicability of social cognitive theory in informationscience research, pg #3

14. Types of Learning:
• Enactive Learning: learning by doing and is reinforced by the
consequences of actions/outcomes
• Vicarious Learning: learning through observation not performance
(Hurst, 2014).
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15. The Learning Process Requires:
• Attention
• Retention
• Reproduction
• Motivation
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16. Modeling
• Models can be real people (teachers, coaches etc.)
• Models can also come from media: books, TV, Magazines
(symbolic)
• Models can influence behavior: positively or negatively (Schunk,
2012).
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17. Strengths of Theory
• A great deal of learning occurs from watching others
• Strong research to support theory People have considerable
control over behaviors learning (motivation) (Hurst, 2014)
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18. Weaknesses of Theory
The theory is lightly structured
• Doesn’t take emotional responses into account
• Ignores biological differences between individuals –genetic factors
• Assumes that all behavior is a result of modeling, not genetics, illness,
or other influences (Flamand, 2014).
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19. Summary Points
Learning/behavior occurs through:
• Models/modeling
• Efficacy
• Reinforcement
• Self-regulation
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20. References
https://www.papermasters.com/social-cognitive-theory.html
http://www.esourceresearch.org/Default.aspx?TabId=734
https://sbccimplementationkits.org/sbcc-in-emergencies/social-cognitive-learning-theory/
Alruwaie, M., El-Haddadeh, R., & Weerakkody, V. (2011). Diffusion of social cognitive theory in
information systems research: A bibliometric study.
Jenkins, L., Hall, H., & Raeside, R. (2018). Applications and applicability of social cognitive theory
in information science research. Manuscript of paper submitted to Journal Librarianship and
Information Science.
Compeau, Deborah R., and Christopher A. Higgins. "Application of social cognitive theory to
training for computer skills." Information systems research 6.2 (1995): 118-143.
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