It is a logestics based company in Peshawar Pakistan

1. LOGISTICS COMPANY
By: Falak Sher (cu-1250-2020)
Veshain Ehsan (cu-1261-2020)
Jawad khan(cu-1272-2020)
Subject: Supply Chain Management
Submitted to: Dr. Muhammad Aleem
Date: 2ndApril, 2023

2. Purpose of the Assignment
• To establish a logistics provider company; it should have the following.
• 1. Proposed Name
• 2. Logo
• 3. Justification about the Logo color combination
• 4.You should Offer the cheapest delivery service in Peshawar (Attach the rate list of the
companies operating in Peshawar)
• 5. How Google maps could be used for the shortest path, fuel-efficient route from Haji
camp to f10 Hayatabad.
• 6.You are supposed to use the coding system of DABAWALA for the delivery system.
• 7. Each delivery should not cost more than 1000 (monthly)

3. PROPOSED NAME FORTHE
COMPANY
Fast Service logistics provider

4. Logo of the company

5. Justifying logo
• White background:
White is a safe choice for a logo background. It's a neutral color that gives
off vibes of peace, power, clarity and goodwill. And, it offers strong contrast and
works with all other combinations.
• Use of red:
Red in branding and marketing is a bold and active color. Many strong,
corporate brands use red in their logo. It feels bold and energetic. the color
conveys powerful and energetic emotions.
• Use of black text:
Black evokes strong emotions in people. designers use black to evoke such
emotions so that target customers notice the brand and become loyal to it.

6. Justifying logo
Why the combination of the colors red, black, and white so potent in
design.
•These colors are aposematic meaning used as warning colors in nature.
• Animals, including humans, have a deep rooted reaction to these colors.They
make you take notice.Your body can't help it.This is why these color combinations
are used in advertising, roadside signs and so on

7. Google maps route

8. Google maps route

9. Supply chain model
Haji camp adda
Collection point
Tiffin delivery rickshaw
Phase 6 hayatabad
Phase 6, Sector
f10 streets
Distribution area
Delivery bikes

10. Coding OnThe Boxes
• From
Haji camp Adda
Peshawar
• To
HP= hayatabad
&Phase
S= sector
St= street no
Ho= House no
Haji Camp Adda Peshawar
HP6, S f10, St 4, Ho 123

11. Costing
Vehicle name: Suzuki super carry 1989
Mileage : 18km/1kg of CNG
Current CNG price = PKR210/ 1kg
Distance from Haji camp Adda to f10 phase6 = 22km
Vehicle capacity= 450 boxes per trip (approx number)
Driver salary = PKR22,000 (minimum wage number in Pakistan)
Vehicle rent =PKR 10,000/ month
Fuel expense = 22kmx 30( number of days in a month) = 660km/ month
Total km/ mileage = 660/18= 36.6 x PKR 210 =PKR 7700/ month is the fuel expense.
Vehicle maintenance = 2000
The total cost = vehicle rent+ fuel expense+ maintenance+ driver salary =
10,000+7,700+2,000+22,000= PKR 41,000

12. Costing
• Now if we have at least 100 customers in the zone we are delivering theTiffin
boxes t0 and supposedly each customer is being charged PKR950/month
• Then 950 x 100= PKR 95,000
• Now if we subtract the total cost i-e PKR41,000 we have PKR54,000. this is our
revenue in one month.
• And if the customer is paying PKR 950/ month then the customer is paying 31
rupees each day for delivering theTiffin box