9. “The Club” to have special prices, and to be advertise about new hotels
10.
11. - Refine search by theme- Numerous of pictures to choice your hotel
12. 4.Splendia VS Expedia Splendia don’t do services like flight, car renting, they only propose hotel reservations Splendia specialised in luxury and boutique hotels. Splendia got a paper guide. Splendia speak about “hotel collection” and hotels put Spendia plaque on their wall. Spendia don’t have any partners
13. 5.Communication methods Direct marketing: if you do a research on Splendia they will communicate on your Facebook. Good position on Google or Yahoo website Splendia
14. 6. Splendia partners Splendia consider to have 4500 hotel partners No more commercial partners