As a new coach, you might find yourself struggling with choosing your niche. From a marketing perspective, this is a very important step. But if you are just out of the gate, you may be feeling like you can help so many different kinds of people and are confused about which way to turn.

1. How to choose your niche as a new coach
As a new coach, you might find yourself struggling with
choosing your niche. From a marketing perspective, this is a
very important step. But if you are just out of the gate, you
may be feeling like you can help so many different kinds of
people and are confused about which way to turn.
I’m going to let you off the hook for a short time. I once
heard Thomas Leonard, the founder of CoachU and
Coachville say “Coach 100 clients and then you will find out
what your niche is.” So for right now, you can decide NOT to
pick a niche.
I do recommend that you decide on the general direction
for your practice. When you start networking and talking to
people about what you do, if you at least have an
overarching theme it will help people get a better
understanding of what you do and who you can help. For example, you will want to decide of
you are a business coach, life coach or relationships coach. But within that, you don’t have to
know this minute the exact niche you’ll be focusing on at first.
Sometimes people have multiple talents, skills and interests and it will take time to settle on
where you feel the strongest. Giving yourself time to gain experiences with clients will make a
tremendous difference in figuring this out. So, as an example, if you want to coach people on
time management, organizing, health and maybe wellness, life coaching would be a good catch
all.
As your practice grows and you gain experience, your niche will start to reveal itself. Once it
does, let the other options fall away and focus your attention on developing that niche for all
it’s worth.
Your Client Attraction Assignment
If you are a relatively new coach, make a list of all the coaching topics you feel attracted to and
competent in. Then take a look at that list and see if there are any groupings that form

2. naturally. If there aren’t, that’s OK too. Next, start getting clients for these areas and see what
you discover about your coaching potential.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com