The statistics look fabulous. But the reality looks sketchy.
In this presentation (and webinar) we covered the pros and cons, opportunities and threats of doing good business in Asia. We explain the current landscape, explore how clients and regulations are changing and examine the opportunities presented by the digital revolution, both adoption by consumers and fintech solutions for the industry.
This is essential presentation is for businesses watching Asia with interest, or starting to do business there. There is audio available on BrightTALK
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BrightTALK Presentation Is Asia a lucrative market for the wealth management industry?
1. Is Asia As Lucrative
As Everyone Says?
Dominic Gamble
CEO, findaWEALTHMANAGER.com
BrightTALKâS GLOBAL OUTLOOK SUMMIT
9 December 2015
2. SYNOPSIS
Is Asia a lucrative market for the wealth management
industry?
The statistics look fabulous.
But the reality looks sketchy.
In this webinar we cover the pros and cons, opportunities and threats of doing good business in
Asia. We explain the current landscape, explore how clients and regulations are changing and
examine the opportunities presented by the digital revolution, both adoption by consumers and
fintech solutions for the industry.
This is essential listening for businesses watching Asia with interest, or starting to do business
there.
3. PUT A FACE TO THE VOICE
Dominic Gamble
CEO, Co-founder
findaWEALTHMANAGER.com
BACKGROUND
⢠Career private banker
⢠UK, Middle East and Asian
Family Offices
⢠Started FWM in UK in 2012
⢠Moved to Singapore in 2014
⢠Launched in Singapore in
2015
BUSINESS in ASIA
⢠Built the business from scratch
in 2014
⢠Today partnered with over 20
financial institutions
⢠Received government grant,
hired local employees
⢠Networked in start-up scene
locally
Some media that has featured Dominic:
4. ASIAâS IN FOCUS â BUT WHY?
1. GDP Growth
2. High Net Worths
And for wealth
management:
3. Unmanaged wealth
9. ASIAN MARKET CHALLENGES
⢠Wealthy client mindset is mis-trusting
⢠Next generation appetite for wealth management
⢠Regulatory cost pressure is high
⢠Lack of wealth management talent
⢠Business subdued - economic and political reasons
⢠Swiss style re-framing offshore tax haven status
⢠Investment models and making money
11. TECHNOLOGY IS THE FUTURE
Using digital channels to attract
and retain business in Asia is a winning
strategy for the foreseeable futureâŚ.
12. DIGITAL ADOPTION IN ASIA
MasterCard Digital Evolution Index:
2.9 billion global internet users. And counting.
⢠Singapore and Hong Kong were 1 and 3 respectively
⢠China, Malaysia and Thailand ranked as the top three fastest-
moving digital economies
⢠Six of the top 10 in this category are Asian countries
13. INTERNET PENETRATION
South East Asia has
internet penetration of
36% compared to 88%
in North America and
81% in Europe.
Internet usage +12%
pa.
Source: We Are Social
14. HOW DIGITAL IS CHANGING BEHAVIOURS
⢠76% of Elderly people (55+) use internet for research, and 62% use
smartphones
⢠Our Average age of our users is 51 years old - 30% over 65
⢠88% go to the internet first when
they need info
⢠Only 1% of Singaporeans research
only offline vs 74% research do a
mix of both online and offline
15. DIGITAL VIEW
The evolution and growth of
digital and mobile is
expected to continue, if not
at the same pace, then most
definitely at warp.
16. HOW OFTEN DO YOU USE YOURâŚâŚ
Smartphones dominate usage across devices in Asia
17. MAIN PLAYERS ARE FOCUSING ON ASIA
New investment cycle in the region from:
Credit Suisse
DBS
UBS
18. THE WEALTH INDUSTRY IS TRANSFORMING
When asked who he sees as DBS' main
competitors, CEO Piyush Gupta repliesâŚ
âGoogle and Alibabaâ
19. DEMOGRAPHIC SHIFTS
⢠Increase from low income level
⢠Middle class growing rapidly
⢠By 2030 Asia will represent 66% of the world's middle class
population (Source OECD)
⢠Younger generations doing it their own way
⢠Old generations embracing technology
20. THE WEALTH LIFECYCLE IS IN ASIA'S FAVOUR
⢠Populations
⢠Un-managed wealth
KEY TAKEAWAY:
Don't underestimate the trickle-up effect of digital savviness from low-
wealth to high-wealth social groups
21. SERVICES ARE AS RELEVANT AS EVER
Clients needs are more complex
- International
- Instant
- Dynamic
⢠Succession planning
⢠Cross border tax planning
⢠Investment
⢠Debt
⢠Professional financial advice
Wealth management is aspirational to the Asian client base..
23. TAKEAWAYS â THERE ARE CHALLENGES
Current business environment is tough:
Economic conditions
Regulatory environment
Cultural nuances
24. TAKEAWAYS â BUT THERE ARE OPPORTUNITIES
We think Asiaâs future for wealth management is positive
underpinned by:
Demographics
&
Wealth
25. HOW TO REACH US
CONTACT:
Dominic Gamble
CEO & Co-founder
dominic@findawealthmanager.com
Hinweis der Redaktion
There is a lot of hype around â in this presentation Iâd like to cut through that and give you the straight facts as reported by a man on the ground here building a businss in the wealth management industry
This is going to be useful for wealth mangers, financial institutions, fintechs and traditional techs â thinking about doing business in Asia
Launched in Asia and are widening out the business across the wider Asia region in 2016
Everyone talks about Asia
GROWTH:
Fast growth â almost doubly fast as rest of work
Tiger economies
GDP growth has been above trend , boom and bust but the booms have accelereated quicker. Why?
Liberalisation of economies, not many rules here, very strong work ethic at all levels
Opening to world for trade esp commodities and infrastructure = wealth boom too
As region becomes more stable so investors looking inside not outside
HNW:
Asia is now the region with the highest number of High Net Worth Individuals in the world.
And any day now the most absolute wealth too.
Unmanaged WEALTH:
$14trillion in Asian wealth (ex-Japan)
ONLY
$3trillion is in wealth management
Look at growth rates too â double digit growth in the amount of wealth
So all is rosy right?
The reality is not to get caught up in the hype
You need to look at the intricacies of the region to truly understand how to be successful here especially in the wealth management industry
POPULATION
Populations look great â but the wealth is tough to find
We have mapped Mass Affluent and HNW numbers internally here some examples:
Thailand â population 65million, HNWs = 70,000
Philippines â population 100million, HNWs = 70,000
Just to compare: UK 70million, HNWs = 750,000
AGE:
Next issue is who holds the wealth:
This is where google doesnât help much - itâs the hands on experience:
Age- older
Culture â made wealth themselves, who is a WM
Attitude to new â respond to aspiration but takes time to earn TRUST
ABILITY TO CAPTURE
Ability to capture â slow, word of mouth, overbanked?
Letâs take a very skeptical view of the market here:
1. Wealthy client is mistrusting = word of mouth â slow moving market
2. Next gen â very very tech savvy â what is their wealth management appetite â unknown?
FWM Survey Entrepreneur appetite in Singapore, average respondent was 29 years old â appetite only 7% of 100 respondents say they want a wealth manager
3. Regulations â MAS â thousands a year. Difficult for new entrants to gain a capital markets license
4. Lack of talent â speaking at Hubbis conference recently in Singapore â this was the biggest issue
5. Currently business is subdued after a bumper crop
Chinese led in particular in Hong kong AUM growth of 140% between 2008 and 2014
6. Future of the offshore havens in Asia?
Hong Kong versus Singapore
Singapore AUM $500bn vs Hong Kong $640bn
Switzerland is $2trn
Tax repatriation?
7. BIG BIG overlooked
The down fall of many banks
Advisory vs Discretionary
So alarm bells are rings and casulaties are being taken out:
Coutts - UBP
Merrill Lynch â to CS
Soc Gen âto DBS
Who next?
Industry is shrinking
Digital penetration in society
Practical consideration â everyone is on their phones. Yes they are on facebook but the market is widening just like it did in the uk 10 years ago with Amazon and Money Super Market
So how is this impacting the industry?
DBS has invested in the Watson Project with IBM
Credit Suisse launched their new private banking app in Asia first â designed and built in an innovation lab in Singapore
UBS have launched their tech and innovation hub in Singapore in 2015
The tiide is turning
By 2020 Indonesia with have a middle class of 140 million people
Chinaâs private banking AUM is 1% of HNW AUM compared with a global average of 30%