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Advanced Web Marketing It takes more than just optimizing your site
                         Links How many do I have?
                         Links Where do I begin to find more?
                                 Links                          Links Create a buzz around you and your product or offerings    My Free PR - http://www.myfreepr.com    PR Point - http://www.pressreleasepoint.com    PR Log - http://www.prlog.org    PR Focus - http://www.prfocus.com    Free Press Index - http://freepressindex.com
Social / Local Findability
Social / Local Findability New Orleans   WWL TV - www.wwltv.com   WAFB - http://www.wafb.com    Nola.com - www.nola.com    Stay Local - www.staylocal.org    Louisiana Weekly - www.louisianaweekly.com    Gambit Classifieds- www.bestofneworleans.com StayLocal – www.staylocal.org
      Social / Local Findability Complete your profile ,[object Object]
  Web site address
  Use keywords that are the focus of your web site and your position
  Connect and request recommendations  Ask and Answer Questions ,[object Object]
 Don’t pitch your company
 Give the best — or most altruistic — answer you can.   Become an expert ,[object Object]
 Best answerers for a given question are awarded expert status on LinkedIn. From that point on, whenever an expert answers a question, that expert gets an expert badge.

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LA Tech seminar on SEO

  • 1. Advanced Web Marketing It takes more than just optimizing your site
  • 2.
  • 3. Links How many do I have?
  • 4. Links Where do I begin to find more?
  • 5. Links Links Create a buzz around you and your product or offerings My Free PR - http://www.myfreepr.com PR Point - http://www.pressreleasepoint.com PR Log - http://www.prlog.org PR Focus - http://www.prfocus.com Free Press Index - http://freepressindex.com
  • 6. Social / Local Findability
  • 7. Social / Local Findability New Orleans WWL TV - www.wwltv.com WAFB - http://www.wafb.com Nola.com - www.nola.com Stay Local - www.staylocal.org Louisiana Weekly - www.louisianaweekly.com Gambit Classifieds- www.bestofneworleans.com StayLocal – www.staylocal.org
  • 8.
  • 9. Web site address
  • 10. Use keywords that are the focus of your web site and your position
  • 11.
  • 12. Don’t pitch your company
  • 13.
  • 14. Best answerers for a given question are awarded expert status on LinkedIn. From that point on, whenever an expert answers a question, that expert gets an expert badge.
  • 15. Expert status follows you around wherever they go on the site.
  • 16.
  • 17. Reputation Management
  • 18. Tools
  • 19. Tools
  • 20. Tools
  • 21. Tools
  • 22. Adele Tiblier adele@fscinteractive.com 504.894.8011

Hinweis der Redaktion

  1. This chart is in every presentation I give. No matter which level you are at, these are still fundamental to having a well planned online effort and they all play a crucial role in Illustrating that it is harder to get to the top if you skip steps.
  2. Adding qualified content and optimizing your site is the first step…and a very important step. The more people that find you trustworthy enough or interesting enough to link to, the more valid you become to the search engines. It all comes back to who finds you, how often the visit, and what they are saying about you online.Links back to your site show that you have something of value to offer. Those sites that have been around for a long time have an advantage as they have had time to not only build their brand offline, but have had more time to create evangelist for their brand.
  3. Adding qualified content and optimziing your site is the first step…and a very important step. It all comes back to who finds you, how often the visit, and what they are saying about you online.Links back to your site show that you have something of value to offer. Those sites that have been around for a long time have an advantage as they have had time to not only build their brand offline, but have had more time to create evangelist for their brand.
  4. Adding qualified content and optimziing your site is the first step…and a very important step. It all comes back to who finds you, how often the visit, and what they are saying about you online.Links back to your site show that you have something of value to offer. Those sites that have been around for a long time have an advantage as they have had time to not only build their brand offline, but have had more time to create evangelist for their brand.
  5. Free listings are a great way to get your business quick qualified links from sites that are high on search and resources for millions of searchers worldwide.Be careful to not get sucked into a spot where they ask you for credit cards. Listings are free. Enhanced listings cost. Before you pay for a listing, watch a freebie to see if it is sending any traffic to you, and that you have exahusted all of the options Wikipedia is a strange bird. Blatant sales listings will be removed immediately. If you have a tie-in to something factual, historical, or groundbreaking, your story can be added. Example – 1201 Canal Condominiums.