Paroma Community Empowerment for Enterprise Development report 2015

COMMUNITY EMPOWERMENT FOR ENTERPRISE DEVELOPMENT (PAROMA CEED)
WWW.PAROMAUGANDA.COM

1 PAROMA AGRICULTURE, VALUE ADDTION, INNOVATION & EXPORT PROMOTION
2015-2020

2015-2020
Industrial Skills like candle, soap,
jelly, lotions, sweets, yoghurt, and ice
cream. Agricultural Value Chain like
Tomato, onions, garlic, passion fruits,
mushroom, ginger growing
technology and value addition. Quail
rearing, poultry keeping, fish farming,
rabbits keeping plus feeds making
technology.
PAROMA ENTERPRISES LIMITED UGANDA
www.paromauganda.com

2015-2020
Table of Contents
Introduction........................................................................................................... 4
Report Summary……………………………………………………………………………………………………………………………………5
Methodology of the training.................................................................................. 7
Topics covered;...................................................................................................... 8
Emerging issues out of the training;..................................................................... 11
Achievements / action points .............................................................................. 12
Lessons learnt...................................................................................................... 13
Way forward identified by participants................................................................ 14
Sustainability, Monitoring and Evaluation (Mentoring Trainees)……………………..….16
Support Paroma CEED………………………………………………………………………………………17
Photo Gallery....................................................................................................... 18

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Introduction
Paroma Enterprises Limited Uganda incorporated as a limited company by share later adopted
several nonprofit projects under Paroma CEED/Community Empowerment for Enterprise
Development and for the last 5 years have been promoting practical entrepreneurship skills to
emerging, potential and existing entrepreneurs whereby through their services over 50,000 people
youth inclusive have benefited with their services. But according to our research amongst urban
youth, jobs, unemployment levels and school drop outs of young people between the age of 15-
32 years; over 70% of graduates do not have jobs, 80% of unskilled youth are unemployed but
willing to start up something if they can get practical entrepreneurship skills and at most 2 out of
5 business started by urban unskilled youth did not survive the first 5 years in operation due to
lack of proper business plans, entrepreneurship training before they were started.
The youth is a critical segment in the society especially in urban setting and yet they are not central
in social economic agenda. They form 70% of the Uganda populace and majority of who are out
of school and unemployed. Hence the need for Rural-Urban Wealth Creation project that will
address Entrepreneurship Development, Customer care, Entrepreneurial Competencies,
Entrepreneurship process, Legal Issues in Business, Formulating Business Plan, industrial skills,
agricultural skills, resources utilization, modern & general trade, international trade, branding,
sales & marketing.
We therefore decided to carry out the Wealth Creation Project through Agriculture, Value addition,
Innovation and Export promotion 2015-2020 project.

2015-2020
REPORT SUMMARY 20th
-22nd
Feb/2015 and 20th
– 22nd
/ March/ 2015 Conferences
N0 Title
1 Theme Wealth Creation through Agriculture, Value Addition,
Innovation& Export promotion 2015
2 Date (s) 20th
– 22nd
/February/2015 and 20th
– 22nd
/March/2015
3 Venue (s) Rios Restaurant Lweza Entebbe Road & Riviera Rock Spring
Gardens Mukono www.rivierarockspringgardens.com at Paroma
Modern Demonstratio farm, Paroma Fish Ponds, Paroma Passion
fruits farm, Pine tree farm etc.
4 Gender of participants Female: 650 Male 490 for the first conference and Female 800 &
Male 760 from both public and private sectors.
5 Minority groups
(People with
disabilities)
30 & 27 respectively for the two conferences.
6 Topics covered  Business inspiration speeches through using prominent
successful business entrepreneurs
 Practical training in each of the following: Quail
Rearing, bar soap, Garlic growing/Onions/Ginger,
liquid soap, Fish farming technology, bleach, Cow
horn products, hand wash , hair shampoo, Bee
keeping/Honey packaging, toilet disinfectants,
Poultry keeping/animal feeds, sweet making, candle,
Recycling waste plastics and synthetic fibers, yoghurt,
Vaseline , lotion, oils and glycerine, mushroom
growing and value addition, perfumes, animal
husbandly and many more
 Linking the participants to available resource systems in
their communities
 Supporting the participants with the technical experts
in various fields and value chains like finance,
production, product development, processing, storage
and marketing
 Engaging commercial financial institutions to provide
funding through micro loans according to the
formulated business plans of the participants.
7 Major Objectives  To encourage agricultural value addition chain, innovation
and export promotion as a way of jobs creation in Uganda and
East Africa.
 To create sources or alternative income for the people

2015-2020
 To reduce levels of redundancy and unemployment among the
people especially youth
 To establish market linkages among sector players in order to
expand the market base and innovativeness of the products
made during trainings
 To encourage, good branding, packaging and producing of
quality and high standard products.
 To change the mindset of people and encourage them in
doing small industrial cottages for income generation
In summary this project seeks to (a) equip the participants
with entrepreneurial skills to enable them initiate, run and
sustain their business. (b) To promote Entrepreneurship
culture among the grassroots communities so that they are
able to start and successfully manage their own businesses
as a lifetime career option. (c) To promote access to
finances for participant entrepreneurs through local
commercial financial institutions like banks, microfinance
and SACCOs. (d) to sensitize the grassroots people on the
need for self-employment, adaptable and practical
entrepreneurship skills with an aim of starting small and
medium scale enterprises.
8 Approach Used  Sensitization and mobilization through local leaders,
churches, mosques, bulk SMS through Kaye SMS,
local radios, Charity organizations, business
organizations and security network(Uganda police)
 Stakeholders meetings since October 2014 to January
2015.
 Holding open air through radio talks before the
actual forum days
9 Major
Sponsors/Partners
Paroma Skills Supermarket
Uganda Police Force
www.upf.go.ug
Top Tier LCR Services U.S.A
www.toptierlcrservices.com
Kaye SMS
www.kayesms.com
Poverty Eradication Action Plan Africa Kenya
(PEAP AFRICA)
www.peapafrica.org
Riviera Rock Spring Gardens Mukono
www.rivierarockspringgardens.com

2015-2020
10 Organizers &
Facilitators
Paroma enterprises Limited (Project Founder; Francis
Bukenya)
Mr. Bukenya Francis(Project founder) -0783542432/0750814865
(Skype: francisbukenya, LinkedIn: Francis Bukenya, Facebook:
Francis Bukenya, Twitter: #@francisbook/peapafrica/paromaug
and Youtube: Paromaenterprisesltd
Ms. Gladys Lanyero 0774984433/0752323364 Project Risk
Analyst, Ms. Jackline Atuzarirwe 0702509410 Banker &
Financial Specialist, Ms. Sumayiyah Muwonge Media &
Branding specialist 0773746357, Ms. Flavia Mutonyi Legal
adviser 0774828247, Ms. Merab Manige Agriculture &
Farming specialist 0783662876, Mr. Vasco Joseph ICT
specialist 0702381226. Barbara Kantono
0753996592/0782511252 Security & Financial Advisor,
Marilyn Muhindo Kabugho 0774062612/0752812632
Research & Political analyst. Lilian Kembabazi Education
analyst 0782163255/0701288673. Jennifer Karuhanga
0717212314 Community & Gender specialist, Rogers
Asiimwe 0782178261/0757730236 Youth mobilization
SENIOR PROJECT ADVISORS:
1. Mrs. Grace Kyomugisha (Quail specialist)
0773090929
2. Ms. Seruyange Agnes 0782031076
3. Mr. Larry Wolverton +14802391949
4. Andrew Muwonge +26876366370
5. Mzee Lutajjumwe George Martin 0312107742
6. Mr. Wilson Kitatta 0776612517/0704400060
Methodology of the training
The participants started with a theoretical part of the training
which was facilitated in a large group setting and the practical
were done in small groups of 10 participants each.

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Topics covered;
The Forums covered Agriculture, Value addition, Micro Small &
Medium Enterprises/MSMEs towards Export promotion & jobs
creation throughmodern Agricultural projects, value addition, industrial processing,
resources utilization, modern trade & general trade, international trade requirements,
branding, sales & marketing for the sake of jobs creation, control of rural-urban migration
and encouragement of urban-rural technological development and all were demonstrated at
Paroma Modern training farm in Mukono Mbalala Nakapinyi at Riviera Rock Spring
Gardens.
This forums covered all sectors in Micro, Small, Medium Enterprises (MSMEs) in
Uganda and East Africa.
Topics during this Programme:
 Introduction to Micro, Small & Medium Enterprises (MSME)
 Hands on/Basics of Practical Entrepreneurship and MSME management)
 Import and Export trade – The market requirements
 Introduction to all locally productive small and medium scale projects
 Resources identification and possible utilization for jobs creation
 Social responsibility and Co-existence
 Environmental protection and development
 Information on the current Uganda Government interventions/incentives for MSME
 Guide on industrial possible projects on small and medium scale
 Career match
 Self-help groups formation/CSOs/NGOs/CBO/Societies/Foundations
 Legalities
 Entrepreneurship Development, Customer care, Entrepreneurial Competencies,
Entrepreneurship process, Legal Issues in Business, Formulating Business Plan
LESSON 1 LESSON 2 LESSON 3 LESSON 4 LESSON 5

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Entrepreneurship
process,
Development,
MSMEs, assorted
local projects
Introduction
to small
scale
industries
Multipurpos
e liquid
detergent
Scouring soap powder Washing bar
soap
Self-help groups
formation, village
business centers,
legal issues in
business
Business
registration
and
taxation
details
Toilet
disinfectants
and
antiseptic
Degreasers and vehicle
cleaners
Bathing soap
Animal feeds, cow
horns products,
wine production
and basic
confectionery
Quality
control and
National
bureau of
standard
Bleaches and
floor
polishes
Window cleaners Medicated soaps
Mushroom
growing, tomatoes
and onions
Packaging
and labeling
Hand wash Carpet shampoo and
maintainer
Glycerin
Transparent
soaps
Bees Keeping, Fish
farming and
Poultry Keeping
Sales and
marketing
Hand
sanitizers
Liquid Emulsifier (Booster) Cresol and
phenol soaps
Passion fruits
growing, milk
products and waste
paper recycling
Specificatio
n of
industries
Packaging
and labeling
Packaging and labeling PH measuring
and quality
Quails keeping &
Garlic growing
Chemical
companies
and
contacts
Pricing and
profit
calculation
Pricing and costing Packaging and
labeling
Hair shampoo Milking jelly Hand and
body lotion
Ceramic stubborn stain
remover
Shoe polish
Hair conditioner Moisturizer
and night
emollients
Facial lotions
and creams
Linen rust stain remover Shoe cream
Hair treatment Shower gel Body
scrubber
Linen stubborn stain
remover
Leather dyes

2015-2020
Hair food Massage
oils and
natural
extracts
Body Toner Floor
strippers/polish/maintaine
r
Shoe dyes
Packaging and
labeling
Aftershave
gels and
creams
Body
cleansers
Manual dishwasher and
utensils stain remover
General dyes
PH measuring Packaging
and
Labeling
Packaging
and labeling
Drainage unblocking
products
Pricing, costing,
packaging and
labeling
Pricing and costing Pricing and
costing
Pricing and
costing
Pricing, costing packaging
and labeling
Quality control
Introduction to
paints making
Candle
making
Printing Ink Tomato sauce making Fear blocks
success
Pigments Floor
polishes
Ball point ink Tomato ketchup making Connecting
dreams to action
Water paints Waste
digester
Fountain pen
Ink
Chili sauce making Achievement,
confidence,
courage and
persistence
Oil paints Perfumes
and
fresheners
for linen
and foul
smelling,
bathroom
Starch
making and
packing
Ice cream making Change, choice,
priorities,
timing, flexibility
and
determination
Lacquers Different
waxes
Glycerin
packing
Sweets making Stability like that
of the bald eagle
Enamels Chemical
companies
Castor oil
packing
Biscuits making Enthusiasm,
optimism,
ambition, faith
and hope
Chemical
companies
Designing
machines
and woods
Olive oil
packing
Yoghurt making Excellence,
integrity and
leadership

2015-2020
Packing companies
and designing
White
mineral oil
packing
Petty Baking Innovation,
practicability,
entrepreneurshi
p
Costing and pricing Costing and
pricing
Costing and
pricing
Costing and pricing Success, value,
prosperity and
power
Emerging issues out of the training;
 The participants were concerned about how they can
access the Government Funding, Uganda Development
Bank, East African Development Bank, Uganda Industrial
Research Institute and Apex Funds related to Bank of
Uganda plus easy access to commercial banks loan/credit
towards start of Agriculture, value addition and industries.
NOTE: All the above were addressed before the close of
the forums to the satisfaction of the participants by
experts from concerned areas.
 Participants also noted that they need information centers
and model industries at the county and sub-county level to
facilitate such information on business links.
NOTE: This is already addressed to the concerned
government and private sector to take appropriate action.
 Many of the Entrepreneurs who attended had different
skills but they lack the right coordination with tender
giving bodies in both private and public sectors
 There was also concern about the accessibility of raw
materials, machines, commercially productive seeds,

2015-2020
international markets in rural areas since all main suppliers
of both raw materials, tools and equipment are based in
urban areas. NOTE: We have drawn referral documents to
the concerned suppliers both within and outside Uganda.
 Participants also noted that there is need to link Rural
Entrepreneurs to ICT for the sake of online business.
NOTE: We have set up a committee of experts that will
make a follow up to ensure such services are taken to rural
areas with the help of both the government, private sector
and the international bodies concerned.
Achievements / action points
 There was active participation from all the Entrepreneurs
both female & male.
 There was gender balance and the mind-set of participants
waiting on employment was addressed.
 Both participants and facilitators kept time.

2015-2020
Lessons learnt
 The trainees understood that they have the resources
necessary to create jobs if they are empowered with such
practical skills and that capital needed to start such
businesses is minimal yet they are very profitable.
 The disregard for family and social values has made the
youth to become rebellious and do things that are socially
unacceptable.
 All media houses gave this conference attention since one
of the main issues we have in this country is youth
unemployment, Value chain, and export promotion,
innovation through SMEs and due to the need to train the
youth in skills development, resources utilization and
practical entrepreneurship.
 There is need to address the new opportunities in the
large East African community market and the new
business link in Southern Sudan to all participants to take
advantage and begin expanding their business towards
such market.
 The number of youth that are idle is very big according to
the youth themselves and many still needs to learn about
formal entrepreneurship and resources utilization.
 Leaders in their local constituencies should actually make
surveys on the local resources.
 Poverty levels are high thereby leaving people at the
mercy of the rich political opposition leaders who can offer
them little money in exchange of support of their
activities.

2015-2020
 It is important that any youth, women or development
group to have a representation of different tribes so that
everyone can identify with it thereby bringing unity.
 The local youth leaders in their area command some
power and therefore they are effective in mobilization.
Way forward identified by participants
E.g. follow-up forums and upcoming initiatives
 Hold more conferences to train the communities practical
Entrepreneurship, resources utilization, value addition and
skills development for the sake of jobs creation for not only
the youth but also women.
 Address the top leadership in this jobs creation efforts
because they have a commanding power on the people and
therefore can be useful in attaining jobs creation for the
youth and women in Uganda
 The youth need to be educated on how to access
credit/loans especially those with some enterprises.
 Community political, cultural and religious leaders should
take a leading role in mobilization of people into self-help
groups to avoid idleness.
 Our government should take immediate action towards
youth skills development especially by supporting such
projects like PAROMA CEED.
 The private sector should get involved in the different
projects of jobs creation for the youth especially agriculture
as a business.

2015-2020
 The following government bodies were given to the
participants as contact references to their legal and business
advice:
 Uganda Registration Services Bureau
Tel: +256 414 2235219/235915;
Email: info@ursb.go.ug
Website: www.ursb.go.ug

Uganda Revenue Authority
Tel: +256 414 444602-4/620;
Email: info@ura.go.ug
Website: www.ura.go.ug

Uganda National Chamber of Commerce
Tel: +256 753 503035;
Email: info@chamberuganda.com
Website: www.chamberuganda.com

Uganda National Bureau of Standards
Tel: +256 414 505995/222369 ;
Email: info@unbs.go.ug
Website: www.unbs.go.ug

Uganda Industrial Research Institute
Tel: +256 414 286245;
 Email: info@uiri.org
Website: www.uiri.org

Uganda Export Promotions Board
Tel: +256 414 2235219/235915;
Email: helpdesk@ugandaexportsonline.com
Website: www.ugandaexportsonline.com

Uganda Manufacturers Association
Tel: +256 414 221034/287615/2;
Email: administration@uma.or.ug
Website: www.uma.or.ug

Uganda Women Entrepreneurs Association
Limited Tel: +256 414 343962;
Website: www.uweal.co.ug

Uganda Small Scale Industries Association
Tel: +256 414 286838;

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 Email: info@ussia.or.ug
Website: www.ussia.or.ug

Uganda Development Bank
Tel: +256 414 355530/355555/6
Email: info@udbl.co.ug
Website: www.udbl.co.ug

Uganda Micro Finance Support Centre
Tel: +256 414 233665;
Website. Www.msc.co.ug
Sustainability, Monitoring and Evaluation (Mentoring Trainees)
Like we have done previous to several projects, Paroma
Enterprises Team mentors the trainees towards the
implementation of the training undertaken.
Paroma Enterprises therefore will monitor all the trainees to
ensure proper implementation. For that matter Paroma will
utilize all communication lines, social networks and feedback
from the participants through the website of Paroma
Enterprises below. This will ensure sustainability.

2015-2020
SUPPORT URBAN-RURAL JOBS/WEALTH CREATION PAROMA
CEEDBY YOUR DONATION:
Barclays Bank
Branch: Abaita Ababiri Entebbe
Account Names: Paroma Enterprises
Account N0: 000060600304614
Swift Code: BARCUGKXXXX

2015-2020
PAROMA CEED PHOTO GALLERY WEALTH CREATION THROUGH VALUE
CHAIN & PRACTICAL SKILLS

2015-2020

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