Uneak White's Personal Brand Exploration Presentation
Â
Seminar Lydian-FINN: Social Media & HR
1.
2. finn 11/
06/
seminar 2012
Kristien vermoesen
Managing Partner
FINN Public Relations
www.finn.be
kristien.vermoesen@finn.be
Twitter: @kris10vermoesen
FB: facebook.com/FINNPR
social media and
the employer brand
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employer branding âsocialâ
put differently: you canât impose it top
down
âThe employer brand is deeply rooted in
the culture and behaviour of the many
different types of people to be found
within any organisationâ (Mosley)
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employer branding âsocialâ
1. research inside (qualitative itvs)
2. research outside (interviews)
3. LOOK for inconsistencies
4. differentiation
5. recruitment value proposition
6. communication
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employer branding âsocialâ
these hard won insights might even serve
as pr opportunities, because they show
you where you are different from the
rest of your sector.
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employer branding âsocialâ
know who you
are//know who
you want//
involve key
players//be
friendly//go
back to basics
(shawn kessler, zero in recruitment: âhow your midsize hospital can compete for the best
physiciansâ)
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employer branding âsocialâ
âhow to plan a career in engineeringâ
âhow to manage an international teamâ
âhow to transition from a sales position
to managementâ
âhow to manage teams in different
locationsâ
...
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employer branding âsocialâ
âshow, donât tellâ
let employees tell about their projects,
ambitions, cases...
(they know more about what will appeal
to the targe demographic than you)
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employer branding âsocialâ
donât expect
⢠massive response
⢠massive engagement
(most people already have employers)
lurking is fine, as long as your list grows
and your job openings are filled with
quality employees
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employer branding âsocialâ
you donât have to spend a lot of money.
offer something of value to potential
recruits. Value = contacts, insights,....
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employer branding âsocialâ
research by Finn suggests that ceoâs
project a very hard âall business no
smilesâ image in their dealings with the
press.
finn/auxipress: âceo media rankingâ, 2011
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kristien.vermoesen@finn.be
Twitter: @kris10vermoesen
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