This is a presentation of graduation thesis: "Social Media & Branding" which has a focus on marketing & campaign and promotions of Corporate companies in the existing market-place. There are also political topics such as "Libyan Case",therefore I have a re-vision on this side as well.

1. What is Social Media?

2. 
What is Social Media?

How Social Media is used for branding?

How and Why Social Media used for Business?

3. 
Social media

Branding

Companies

4. 
Purpose & use of
social media
◦ Brand awareness

How it is used in
marketplace

Main elements of
social media

5. 
The use of viral
channels

Social networks

Growth of companies
◦ Widespread use of
social media

6. 

Corporate
companies
The business era &
social media
◦ Global Brands

7. 
The term of social
business
◦ Corporate Identity &
branding

New Business era &
improving existing
business
◦ İnformation flow &
socialization

8. 

Brand Image
Interactive
Campaigns
◦ Starbucks & Old Spice

9. 
The number of users
◦ Starbucks Card Mobile:3 million visitors 60.000 ideas
◦ Facebook :500 million active users users
◦ Twitter:190 million users,65 million tweets

Social Media & Enhancement of
Communication Campaigns

Feedback & Real Time Interaction

11. ◦ Old Spice Public Campaigns & Response Campaigns
“Men Your Men Can Smell Like”
 Twitter users: % 27
 Facebook Users: % 89

12. 
New diciplines comes
forward
◦ Social Networkin,online
advertising & e-commerce

Youtube Response
Campaign

Targeted Facebook
applications of
◦ Starbucks App,RedBull App,Coca
Cola Zero, Adidas World Cup
Promotion

13. 
Corporate companies
Facebook Page
◦ Apple,Coca Cola,Adidas


Public Campaings
Reputation and
Prestige

14. 
Corporate Message &
Word of Mouth
◦ Business
Communication
◦ Linked-In

Business Goals
◦ Customer Engagement
Colloboration

15. 
U.K
◦ Twitter

U.S
◦ Twitter

16. Thank You For Your Attention