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Understanding the Power of Content Marketing

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Salesforce Marketing Cloud
Salesforce Marketing Cloud

Join a detailed discussion around the importance of content in a B2C and B2B world. We’ll discuss best-in-class examples of infographics, corporate blogs, and strategies on how to create content that drives individuals to buy into your brand.

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The Power of Content Marketing
The Content Team Nate Riggs NateRiggs.com Stacey Bishop Scale Ventures Chris Moody Compendium
The Content Team
“Content is king” Who coined that phrase?
@juntajoe @nateriggs #contenthabits
@jaybaer @nateriggs #contenthabits
Bill Gates? @nateriggs #contenthabits
@nateriggs #contenthabits
Primetme Television viewership is on the decline @nateriggs #contenthabits
Broadcast is being interrupted by streaming and video @nateriggs #contenthabits
@nateriggs #contenthabits
What is driving the rise of content marketing? Changes in Consumer Habits @nateriggs #contenthabits
- @nateriggs “The secret to success as content marketers is to adopt new habits inside your business” @nateriggs #contenthabits
= = Charles Dighigg:The Habit Loop @nateriggs #contenthabits
Habit 1: Create Content with potential to spread. STEPPS: Why Things Catch On • Social Currency • Triggers • Emotions • Public • Practical Value • Stories @nateriggs #contenthabits
Habit 2: Cast your audience as the hero. @nateriggs #contenthabits
Habit 2: Create „Youtility‟ content 6 Blueprints to Create Youtility: 1. Identify Customer Needs 2. Map them to useful marketing 3. Market your marketing 4. Insource Youtility 5. Make it a process, not a project 6. Keep score @nateriggs #contenthabits
Habit 4: Assign a value to your content @nateriggs #contenthabits
Habit 5: Actively participate in the conversation @nateriggs #contenthabits
Habit 6: Identify and embrace brand advocates @nateriggs #contenthabits
Habit 7: Be willing to take calculated risks @nateriggs #contenthabits
- @nateriggs “The secret to success as content marketers is to adopt new habits inside your business” @nateriggs #contenthabits
The Content Team Nate Riggs NateRiggs.com Stacey Bishop Scale Ventures Chris Moody Compendium
Understanding the Power of Content Marketing

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