1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. R ya n S k i p p
T- S y s t e m s I n t e r n a t i o n a l G M B H
ICT Solution Sales & Portfolio
Management Portfolio Architecture

3. Drive new levels of IT agility through
delivery of unified customer
requirements for cloud computing
enabling secure federation of cloud
services, automation of IT
infrastructure, common management
and policy for data center resources,
and transparency in cloud service
capability and metrics.
Create & Deliver
Collaborate
Commit
Unified Customer
Requirements Through
Usage Models
With Standards
Organizations and Industry
to Accelerate Deployment
Roadmap to Guide
Internal IT Deployments
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4. Hundr eds of G obal IT Leader s
l
STEERING COMMITTEE
CONTRIBUTING MEMBERS
SOLUTION PROVIDERS
ADOPTER MEMBERS
Intel Serves as Technical Advisor to the Alliance

5. WHY WORK TOGETHER?
TO ACCELERATE CLOUD SOLUTIONS
PRIORITIZE
Unified Voice Accelerates Market Delivery
DELIVER
Solution Testing and Deployments based
on a Common Foundation
SHARE
Today’s Learning forms Foundation for
Tomorrow’s Requirements
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6. ODCA Driving Positive Results
Building private cloud
based on ODCA
requirements
Completed first public
PoC of security usage
models
Aligning services with
ODCA requirements
Delivering services
Driving PoCs
Publishing best practices
Published application
resiliency best
practice paper
Integrating services
into POCs
Demoed solutions
based on ODCA
requirements
Driving RFPs based on
requirements
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7. ODCA Life-cycle
and Momentum
Framework
Established
19 Usage
Models
Published
ODCA
Defines
Usage
Models
Customer
Voice
Usage
Models
Evolution
Learn
Scale
Out
Peer Learning Tools
Papers Delivered
ODCA
Shares
Results
Industry
Solutions
SP Align
Solutions
to ODCA Check-Lists
Started
Initial
Adoption
Members
Adopt
Solutions
ODCA Leaders
Ramp POCs/RFPs
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6

8. Membership Value (Q3-2012 Survey)
Membership Motivations
Influence Vendor
Feature Set
47%
Networking with IT
Leaders
100%
55%
Learn from Leading
Orgs
57%
Solving Technical
Issues
57%
Peer
Learning/Networking
72%
0%
20%
40%
60%
Members who
wish to keep or
raise their
level of ODCA
engagement
80%
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9. Member Application Targets
for Public and Private Cloud
Private Cloud SaaS
Public Cloud SaaS
Security
Engineering
33%
ERP
36%
HR
HR
38%
40%
Security
Productivity
47%
Sales and…
53%
0% 20% 40% 60%
42%
49%
Finance
53%
ERP
56%
0%
20% 40% 60%
>75% are Considering Hybrid Application Deployment
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10. Industry Leaders Active in the Alliance
Solution Provider
Member Market Representation
>90% virtualization software
>2/3 server hardware
Majority of enterprise storage,
networking & management
Unique opportunity to collaborate with
data center market leadership to accelerate
solution delivery choices
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11. Join It Leaders To Define & Shape Roadmap For
Future Cloud And Data Center Innovation
Steering
Contributor
Benefits of
Membership:
Benefits of
Membership:
1. Drive direction of
Alliance & Roadmap
1. Drive direction of
usage models through
workgroup
participation
2. Visible leadership
through Alliance
marketing
3. Deepest insight
gained through
collaboration with
other IT leaders
across Alliance groups
2. Leadership through
contributor brand
recognition in Alliance
marketing
3. Deep insight gained
through workgroup
collaboration and
review of .5 roadmap
Adopter
Benefits of Membership:
1. Leverage ODCA best
practices in data
center deployments.
2. Recognition in
membership
marketing for the
Alliance
3. Early access and
review of Alliance
publications including
review of .7 roadmap.
*Intel is an advisor (non-voting member)
Detailed membership benefits can be found in the Alliance’s website: opendatacenteralliance.org
ODCA Organization Overview 2014| 10

12. Engagement Opportunities
The Alliance offers our membership great opportunities for engagement,
participation and learning.
Our annual Forecast conference, regional Leadership Events, and and website
engagement tools are a few of the programs that the Alliance has offer as
membership benefits.
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13. The Time is Now
Join Today
• Accelerate: Collaborate with hundreds of global IT customers
• Engage: Provide feedback on requirements in development, participate in POCs
• Commit: Integrate requirements into your solutions roadmap
www.opendatacenteralliance.org
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