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The future of the newspaper By Eveline Smet
Trends Infotainment: information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers Grey panthers: older & older people in society (and wealthier & wealthier)
Grey panthers
Trends Consumer power: the consumer istaking control over brands & media flows on the internet  (blogs, twitter,..) User Generated Content: the consumer as the producer (creates bonds & ensuresauthenticity) The World-Australia, entirelywritten by readers
User Generated Content http://www.ihavenews.be/verstuur-hier-je-eigen-persbericht/
Trends Long Tailing: the myriad of niche products whose collective market share can rival the blockbusters (een groot aanbod dat slechts een klein publiek dient, maar gezamenlijk een groter marktpotentieel heeft dan de marktleider op zich)
	Long tailing http://nl.wikipedia.org/wiki/Long_Tail
Trends Location Based Media: GPS and otherpositioning techniques makeit possible to offerlocalized content
Trends Analyticjournalism: newspaperswill have to offerdeeperanalysis and explanations of the news in a largercontext to help people navigate in an increasinglycomplex world (Dossier « De arabischerevolutie » bij De Morgen)Infobesitas: the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information (Herman Konings)
Analyticjournalism http://www.apache.be/nvdr/2011/02/03/revolutie-bij-onze-kwaliteitskranten/ ‘De Morgen’ isalreadyhighlyappreciated for itsanalytic journalism
Presentation Trends World Association of Newspapers: Shaping the future of the newspaper http://www.slideshare.net/LAUVMG/wan-trends
Case:The Daily Only for iPadnewspaper Costsonly 99 ct/week Video, panoramicpictures, sharable, interactive games, archive => highly interactive
The Daily
The Daily « Krant van de toekomstkosteen dollar per week » De Volkskrant http://www.volkskrant.nl/vk/nl/2694/Internet-Media/article/detail/1830865/2011/02/03/Krant-van-de-toekomst-kost-een-dollar-per-week.dhtml
Content Metadata & personalised content: content adapts to yourbehavior Needs to allow engagement & participation Content willsoonbeentirely free User Generated Content: reporting about local events Difficulty: moderatingamateur-journalist’s articles
Case:Flipboard
Case: Flipboard Personalised & social content:  ,[object Object]
Allowingyou to filter the overload of online information,[object Object]
Crossmedia Content canbespread over different media: ,[object Object],Different content for every medium:short version of the article for iPhone, longer version on iPad, full version in print
Crossmedia
Concept: ePapers http://en.wikipedia.org/wiki/Electronic_paper
Business models Contextual, location based, personalisedads Enablemicropayments: a financial transaction involving a very small sum of money and usually one that occurs online The media companies ‘long tail’ New functions: moderators & social media experts
Links Seismonaut.com: Newspaper of the futurehttp://www.slideshare.net/unwiredchris/newspaper-of-the-future-presentation Etech: de toekomst van de kranthttp://www.emerce.nl/nieuws/etech-de-toekomst-van-de-krant

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The future of the newspaper

  • 1. The future of the newspaper By Eveline Smet
  • 2. Trends Infotainment: information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers Grey panthers: older & older people in society (and wealthier & wealthier)
  • 4. Trends Consumer power: the consumer istaking control over brands & media flows on the internet (blogs, twitter,..) User Generated Content: the consumer as the producer (creates bonds & ensuresauthenticity) The World-Australia, entirelywritten by readers
  • 5. User Generated Content http://www.ihavenews.be/verstuur-hier-je-eigen-persbericht/
  • 6. Trends Long Tailing: the myriad of niche products whose collective market share can rival the blockbusters (een groot aanbod dat slechts een klein publiek dient, maar gezamenlijk een groter marktpotentieel heeft dan de marktleider op zich)
  • 8. Trends Location Based Media: GPS and otherpositioning techniques makeit possible to offerlocalized content
  • 9. Trends Analyticjournalism: newspaperswill have to offerdeeperanalysis and explanations of the news in a largercontext to help people navigate in an increasinglycomplex world (Dossier « De arabischerevolutie » bij De Morgen)Infobesitas: the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information (Herman Konings)
  • 10. Analyticjournalism http://www.apache.be/nvdr/2011/02/03/revolutie-bij-onze-kwaliteitskranten/ ‘De Morgen’ isalreadyhighlyappreciated for itsanalytic journalism
  • 11. Presentation Trends World Association of Newspapers: Shaping the future of the newspaper http://www.slideshare.net/LAUVMG/wan-trends
  • 12. Case:The Daily Only for iPadnewspaper Costsonly 99 ct/week Video, panoramicpictures, sharable, interactive games, archive => highly interactive
  • 14. The Daily « Krant van de toekomstkosteen dollar per week » De Volkskrant http://www.volkskrant.nl/vk/nl/2694/Internet-Media/article/detail/1830865/2011/02/03/Krant-van-de-toekomst-kost-een-dollar-per-week.dhtml
  • 15. Content Metadata & personalised content: content adapts to yourbehavior Needs to allow engagement & participation Content willsoonbeentirely free User Generated Content: reporting about local events Difficulty: moderatingamateur-journalist’s articles
  • 17.
  • 18.
  • 19.
  • 22. Business models Contextual, location based, personalisedads Enablemicropayments: a financial transaction involving a very small sum of money and usually one that occurs online The media companies ‘long tail’ New functions: moderators & social media experts
  • 23. Links Seismonaut.com: Newspaper of the futurehttp://www.slideshare.net/unwiredchris/newspaper-of-the-future-presentation Etech: de toekomst van de kranthttp://www.emerce.nl/nieuws/etech-de-toekomst-van-de-krant

Hinweis der Redaktion

  1. Flipboard:personalised content. Content adapts to yourfriendsinterests
  2. Flipboard:personalised content. Content adapts to yourfriendsinterests
  3. Flipboard:personalised content. Content adapts to yourfriendsinterests