State of the Consumer Health Industry in 2014

TRENDS AND INSIGHTS IN THE GLOBAL CONSUMER
HEALTH MARKET
2014
POWERED BY PASSPORT FROM EUROMONITOR INTERNATIONAL

WHAT IS PASSPORT
NEW INSIGHTS:GLOBAL SNAPSHOT
MAIN DRIVERS OF CONSUMER HEALTH
LONGEVITY AND ITS IMPACT ON HEALTH
WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES
PASSPORT: CONSUMER HEALTH DATA UPDATE FOR
2014

EUROMONITOR INTERNATIONAL
Passport
© Euromonitor International
3
A trusted business intelligence source
Helping make informed business
decisions
Industries, countries, consumers
Subscription services and custom
research
800 analysts in 80 countries
Regional research hubs and industry
specialist client support teams

OVERVIEW OF PASSPORT
What is it?
4
Gateway to global strategy
intelligence
Common information
architecture for your
entire organisation
Industry-standard data
and analysis
What is it for?
A complete picture of the
commercial environment
Monitor your markets,
related industries,
operating conditions,
consumer trends
More efficient
information use
What’s in it?
Statistics, reports,
comment
4,000 products and
services
115 million data points
17,000 full text reports:
global, regional, country,
company
Passport

Key Points: What Every Player Wants to Know
6
What’s the
global
growth
trend?
?
Where will
growth
come from
next?”
?
Where’s
? the value?
NEW INSIGHTS: GLOBAL SNAPSHOT

Scope
7
All values expressed in this report are in US dollar terms, using a fixed 2013 exchange
rate.
2013 figures are based on part-year estimates.
All historical and forecast data are expressed in constant terms; inflationary effects are
excluded. Unless, expressed specifically as current terms (inflation included) in some
charts and graphics.
Consumer Health
US$206.5 billion
OTC
US$98.0 billion
Vitamins and Dietary
Supplements
US$84.4 billion
Weight Management
US$14.3 billion
Sports Nutrition
US$8.9 billion

8
Mapping the 2013 retail value of consumer health around the world
Figures: Consumer health, 2013 retail value (rsp), constant - US$ billion fixed exchange rates
206.5
US$ billion in global
sales in 2013
3.2
% growth in retail value
over 2012-2013
84.4
US$ billion spent on
prevention (VDS)

WHAT IS PASSPORT
2014

Only six countries account for 60% of consumer health retail value
10
What does this mean?
Any significant events affecting the top six countries can skew the global performance
of consumer health. In this case, it is better to perform a regional and/or local
assessment to detect and confirm trends.
Top Six Countries 2013
Country 2013 US$
million rsp
% growth
2012-2013
% global
share
US 58.0 4.4 28
China 22.0 4.5 11
Japan 19.6 0.0 10
Brazil 7.7 4.6 4
Germany 7.7 -0.8 4
Russia 7.1 6.5 3
Fastest Growing Countries
Consumer Health Retail Value RSP
% CAGR 2008-2013
0 5 10 15 20
China
Belarus
Malaysia
Argentina
Vietnam
Thailand
South Korea
Indonesia
Turkey
Peru
% CAGR 2008-2013

An overview of relevant consumer health subcategories in 2014
400
350
300
250
200
150
100
50
11
The largest subcategories Fastest growing 2008-2013
0
2008 2013 2018
US$ million
Global Consumer Health
Retail Value RSP 2008/2013/2018
Other
Digestive
Remedies
Analgesics
Vitamins
Cough, Cold and
Allergy Remedies
Dietary
Supplements
Global Retail Value RSP (US$)
% CAGR 2008-2013
0 10 20 30 40
Fish Oils/Omega Fatty
Acids
Protein Supplements (Non-
Sports Nutrition)
Emergency Contraception
Sports Nutrition RTD
protein
Vitamin D
OTC Triptans
% CAGR 2008-2013

Where was the most value generated over the 2008-2013 period?
12
Dietary Supplements
Cough, Cold and Allergy Remedies
Vitamins
Sports Nutrition Protein Products
Tonics and Bottled Nutritive Drinks
Glucosamine
OTC Obesity (mostly Orlistat)
Aspirin
H2 Blockers
Acetaminophen (Paracetamol)
US$19,224
million
in additional
value
US$585.8 million in
lost value

OTC Vitamins and Dietary Supplements
13
Who was who in 2013? Competitive results of top companies*
Company
Global rsp share*
2013 US$ million
Johnson & Johnson Inc 7,911
Bayer AG 4,518
GlaxoSmithKline Plc 4,281
Novartis AG 4,102
Sanofi 3,469
Company
Weight Management Sports Nutrition
Global rsp share*
2013 US$ million
Amway Corp 4,444
Pfizer Inc 2,528
NBTY Inc 2,188
Bayer AG 1,960
Herbalife Ltd 1,633
Company
Global rsp share*
2013 US$ million
Herbalife Ltd 3,401
Kellogg Co 439
Unilever Group 418
Atkins Nutritionals Inc 253
Abbott Laboratories Inc 229
Company
Global rsp share*
2013 US$ million
Glanbia Plc 1,096
Cytoport Inc 574
General Nutrition Centers 399
NBTY Inc 312
GlaxoSmithKline Plc 180
Note: *2013 provisional figures based on Euromonitor International’s estimates and corporate reports

14
Health specialist retailers such as
chemists/pharmacies and
parapharmacies/ drugstores remain
the most important channel in
consumer health with a retail value
share of 51% in 2013.
The key development, however, is
the impressive growth of internet
retailing and direct selling. While the
comfort and convenience of the
internet and mobile retailing
encourage consumers to spend more
in developed economies, word of
mouth has become a strong driver of
growth for vitamins, dietary
supplements and weight
management in emerging markets.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2013
% RSP
Global Consumer Health Retail Channels
% Retail Value (US$) 2013
Other
Direct Selling
Internet Retailing
Mixed Retailers
Health and Beauty
Specialist Retailers
Traditional Grocery
Retailers
Modern Grocery
Retailers
Where are people buying consumer health products?

How does Euromonitor International see consumer health in 2014
15
Demographics
• Consumer lifestyles continue to
shift towards preventive health.
• Rapid ageing expected in many
countries over the next 20 years.
• Urbanisation influences health
outcomes via the launch of
convenient treatments.
• Segmentation by health need is
being used to target specific
populations (age, gender and
lifestyle).
Government policy
• Regulation increases for VDS and
herbal/traditional products.
• Novel Rx-to-OTC switches aim to
reduce healthcare costs in the
future.
• Healthcare expenditure is
expected to decline as the
responsibility for the treatment of
small minor conditions moves out
of governmental health hospitals
and clinics.
Consumers
• The awareness of preventable
chronic diseases has a positive
effect on health outcomes among
all segments of the population.
• People will continue to embrace
healthy lifestyles based on regular
medical check-ups and dietary
interventions.
• Consumers form activist groups
to protect their rights against
health-related misinformation
and/or deceiving products.
Corporate strategy
• Regional consolidation moves to
global markets.
• Portfolio diversification takes
place via licencing and brand
divestment.
• Outsourcing becomes a common
practice to reduce manufacturing
costs.
Marketplace and retailing
• Product innovation delivers
interesting formulation and
delivery formats that are
reshaping the way people take
their medicines, vitamins and
dietary supplements.
• Healthcare extends to the mass
market via retail and walk-in
clinics as solutions to treatments
of minor conditions and
preventative health.
Health literacy
• The launches of new and
comprehensive web apps allow
people to improve their health
literacy, track specific conditions,
and obtain tips on prevention
and healthy living.
• Mobile health will become a key
driver of health via wellbeing
digital trackers and monitors on-the-
go.

INDUSTRY SNAPSHOT
Longevity and its impact on health
17
Medical technologies and healthier habits are boosting the
longevity of individuals across the world. Living longer involves the
prevention and treatment of minor and recurrent conditions
throughout life. This prospect is set to provide a boost to consumer
health performance in years to come as new therapies are expected
to emerge in the non-prescription setting.
Persistent budgetary constraints on health expenditures are
limiting the ability of governments to provide affordable healthcare
to a larger consumer base of ageing people. As such, governments
and healthcare organisations now draft initiatives alongside the
pharmaceutical and consumer health industries to improve and
maintain the health of their citizens. Within this scenario,
consumer health could potentially become an effective solution if
new therapies become available in the non-prescription setting. As
health literacy improves in low- and middle-income countries and
regulators relax their stance towards novel and much-needed
treatments within a responsible self-medication environment, the
future sales of OTC (over the counter) drugs, vitamins and dietary
supplements look promising.

OTC drugs for old age are expected to drive growth
5
4
3
2
1
18
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
% y-o-y growth
Global Growth Comparison: Ageing Population vs Retail Value of OTC
Drugs Commonly Used for Old Age 2000-2018
OTC drugs for old age
(retail value, US$, constant, fixed 2013)
Population Aged 65+ (million)
Note: OTC drugs for adulthood include adult mouth care, adult analgesics (systemic), topical analgesics/anaesthetic, calming and
sleeping, IBS treatments, indigestion and heartburn remedies, laxatives, ear care, eye care, hair loss treatments, haemorrhoid
treatments, NRT smoking cessation aids and OTC triptans

The link between OTC products and ageing consumers
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
19
More people will need access to affordable, safe and effective therapies in the self-care
setting.
Governments and healthcare organisations will continue to push basic health
treatments to off-site providers and home care.
Both patients and caretakers are expected to take more responsibility over simple
treatments for minor pains and aches, digestive issues, dry eyes, tobacco smoking
cessation, dry mouth, sleeping patterns, etc, which are common in old age.
0
2013
US$ million
Global Overview of Leading OTC Subcategories in Older Adulthood -
Retail Value RSP (US$) 2013
Adult Analgesics (Systemic)
Indigestion and Heartburn Remedies
Topical Analgesics/Anaesthetic
Laxatives
Eye Care
NRT Smoking Cessation Aids
Calming and Sleeping
Adult Mouth Care
Haemorrhoid Treatments
Hair Loss Treatments

Vitamins and dietary supplements to help extend longevity
20
Nutritional deficiencies
tend to develop as people
age. Consequently, dietary
supplements aiming to
help elderly people meet
their nutritional needs are
expected to be in higher
demand.
Within this context, the
maintenance of good sight,
stronger bones, an efficient
digestive system, a healthy
circulatory system, and
firm muscles in old age will
be key drivers of growth
for vitamins and dietary
supplements.
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
Global Vitamins and Dietary Supplements
Retail Value RSP (US$) 2008/2013/2018
2008 2013 2018
US$ million
Dietary Supplements Vitamins
Dietary Supplements for the
Maintenance of Good Health
2013 retail value
rsp (US$ million)
% CAGR
2013-2018
Calcium supplements 5,631 3.9
Fish oils/omega fatty acids 3,886 8.2
Probiotic supplements 3,249 8.5
Protein supplements 2,051 9.8
Eye health supplements 1,217 5.8

Marketing of products for disease prevention and good health
21
Selling health claims has
become increasingly difficult
as regulatory agencies pay
more attention to the
marketing language used to
sell dietary supplements.
Health claims based on
scientifically- proven
benefits may translate to
attractive revenues for
companies investing in
providing safe and effective
products.
Particularly for elderly
consumers, health claims
related to heart, digestive
and bone health resonate
best with their intention of
maintaining their health.
Global Dietary Supplement Analysis by
Positioning, Top Five % Retail Value RSP 2013
Other
Heart Health
Digestive
Immune…
50
40
30
20
10
0
0 10 20 30 40
2008 2013
% retail value
Bone
Global Multivitamins Analysis by Positioning,
% Retail Value RSP 2008/2013
Women
Elderly
Men
Pregnancy
Teenagers
Other
General Health
% retail value

22
Adding insightful value to consumer health trends related to ageing
Global briefing on the impact of
chronic diseases (Consumer Health)
Insights and opinions on ageing
populations (Countries & Consumers)
Datagraphics on medical expenditure
around the world
Technology stats to drive mobile health
(Consumer Electronics)

WHAT IS PASSPORT
NEW INSIGHTS
GLOBAL SNAPSHOT
2014

INDUSTRY SNAPSHOT
Weight loss and fitness as key to healthy lives
24
The prevention of non-communicable chronic diseases is a major topic
in public health initiatives across the globe. As such, communication
on healthy lifestyles, diets and habits is transforming the way people
take care of themselves. Weight loss and fitness take centre stage in
these efforts. Recent findings in consumer health reveal that demand
for weight management and sports nutrition has increased
dramatically over 2003-2013 as a result of people taking a more
proactive approach to their health.
New approaches in weight management include improved meal
replacement slimming and weight loss options supported by digital
and mobile weight tracking and behavioural interventions.
Alternatively, sports nutrition has posted dynamic growth as more
people exercise regularly and companies expand their product lines to
target the mass market and newer consumer segments such as women.
Euromonitor International offers insightful market analyses and
enhanced overviews of products aiding the wellbeing of consumers
based on weight loss and fitness.

Weight management gains momentum
25
The weight management market has benefited from the ever-growing fitness trend and
increasingly weight-conscious consumers. This market’s growth rate has increased
every year since 2008, with solid 5% year-on-year growth in 2013.
Growth is expected to continue for meal replacement slimming, the largest weight
management subcategory, and OTC obesity and slimming teas sales are projected to
recover from losses in 2013 and post gains over the forecast period. The weight
management market is estimated to reach global sales of US$17.1 billion by 2018.

Weight management market and subcategory callouts
26
Did you know? What Euromonitor International offers
The US reported greater retail value (US$4.5
billion) than Western Europe, Latin America,
and Australasia combined (US$4.3 billion) in
2013.
India is the world’s fastest growing weight
management market with a 48% CAGR over
2008-2013.
Weight management shows a striking
competitive landscape: Herbalife Ltd leads with
around quarter of global retail value, yet the
next quarter of retail value is divided among 25
companies.
Weight loss supplements face higher regulatory
scrutiny over issues of contamination and
spiking with illegal substances. Consequently,
weight loss supplements are moving away from
the “miracle pill” concept to a trustworthy
health aid.
In-depth breakdown of current trends and
market events revealing insights on how
consumers tackle weight loss efforts.
An insightful perspective on leading companies
and brands competing to help people lose
weight.
Opinions and datagraphics on health claims,
risks, and scientific findings that may affect the
market’s performance.
A detailed breakdown of weight management
by retail channel.
An overview of meal replacement slimming by
type (bars, ready-to-drink (RTD), powder and
liquid concentrates).
A review of new products, including examples
of novel formulations and delivery formats.

The importance of weight management retailing channels
27
Euromonitor International
includes local, regional and
global retailing data in
Passport, which is important
for weight management as
non-store retailing has a
significant market presence.
Comparing retailing channels
at the regional level highlights
strong differences. For
example, while sales of weight
management products are
distributed almost evenly
through the various channels
in North America, direct
selling accounts for over 50%
of sales in Latin America and
chemists/ pharmacies account
for around 40% in Australasia
and Eastern Europe.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Share of Value Sales
Weight Management: Retail Channels by
Region (Retail Value RSP) 2013
Other
Direct Selling
Internet Retailing
Warehouse Clubs
Mass Merchandisers
Other Healthcare
Retailers
Parapharmacies/
Drugstores
Chemists/
Pharmacies
Healthfood Shops
Supermarkets
Hypermarkets

Knowing the most popular forms of meal replacement slimming
3,000
2,500
2,000
1,500
1,000
500
28
Meal replacement slimming by type is available at the country level for the first time in
2013. This detail offers interesting information regarding the historical evolution of the
various formats available to consumers. In the US, for example, powder concentrates
have grown by taking over sales from ready-to-drink (RTD) beverages.
0
2008 2009 2010 2011 2012 2013
US$ million
US: Meal Replacement Slimming Retail Value RSP (US$) by Format 2008-
2013
Bars RTD Beverages Liquid Concentrates Powder Concentrates

The growing obese population
60%
40%
20%
80%
60%
40%
20%
29
We research an extensive set of industries and relevant information can be used from
other systems to provide meaningful insights.
A driving force behind the growth in weight management is rising levels of obesity,
which is caused in part by increasingly unhealthy diets, exemplified by the high fat and
low nutritional value of most fast food.
30%
20%
10%
0%
0%
Growth 2007-2012
Share of Obese
Population
Countries with the Highest Obese Populations, Share 2012 and Growth
2007-2012
% of population that is obese (aged 15+) % growth in obese population, 2007/2012
0%
Turkey Argentina Thailand Peru China Brazil Malaysia Ukraine Bulgaria UAE Chile
% Growth of Fast Food
Markets 2007-2012
Fast Food Expenditure: Fastest Growing Markets 2007-2012

Lifestyle changes and weight management in the future
30
The trend of lifestyle changes
combined with an increasing
popularity of fitness routines
and an obese population
seeking to change their
unhealthy habits, will increase
the retail value of weight
management over the forecast
period.
Instead of relying exclusively
on weight management
products, consumers are also
improving their overall
lifestyle choices and
complementing the use of
weight management products
with better diets, including
“better for you” foods.
6%
5%
4%
3%
2%
1%
0%
2008-2009 2009-2010 2010-2011 2011-2012 2012-2013
Y-o-y growth
Global Growth Comparison: Better For You
Food and Beverages and Weight Management,
Retail Value RSP (US$) 2008-2013
Better for You Foods and Beverages* Weight Management

Weight management: Obstacles and opportunities
20,000
15,000
10,000
5,000
31
 As a result of the health and wellness trend, consumers prefer “natural” weight loss
techniques of healthy diets and more exercise over weight management products.
Another issue, especially regarding weight loss supplements, is weakened consumer
confidence as these products have recently been linked to a series of injuries, as well as
have been found to contain banned substances.
The future of weight management lies in complementing overall lifestyle changes as
opposed to simply providing a product for weight management. Creating or promoting
weight loss programmes that include structured diets, physical activity and weight
tracking devices could provide a strong platform to promote weight management
products. This should ensure part of the future weight management value sales for
willing companies.
0
2013 2014 2015 2016 2017 2018
US$ million
Global Weight Management by Subcategory,
Retail Value RSP (US$) 2013-2018
Meal Replacement Slimming Weight Loss Supplements Slimming Teas
Other Slimming Products OTC Obesity

Country reports - category analysis Global briefings
32
Enriching the insights into weight management via Passport
 Consumer Health Trends, Developments and
Prospects
 New Product Development Trends in
Consumer Health
 Regional Overview: Health and Wellbeing
Trends in Latin America
Understanding Weight Management in 2011
and Beyond
Opinions by industry team and
guest writers
Datagraphics to capture the
essence of data

Weight control beyond consumer health using Passport capabilities
Understanding weight management goes beyond consumer health options. It also
involves the knowledge of trends related to health and wellness products such as other
everyday foods and beverages, and lifestyles changes, such as limiting sedentary
tendencies and time spent watching television and on computers and video games.
Passport offers these insights within other systems.
33
Consumer Health
Weight management
Meal replacement slimming
Weight loss supplements
OTC obesity
Countries &
Consumers
Obesity rates
Diabetes prevalence
Healthy life expectancy
Health & Wellness
Better for you food and
beverages
Naturally healthy food and
beverages
Packaged Food
Packaged food by category
(ie chilled/dried/frozen
processed food,
confectionery, noodles,
snacks, etc)
Fresh Food
Fresh food by category (ie
fruits, meat, nuts, seafood,
vegetables, etc)
Soft Drinks
Low calorie cola carbonates
Bottled water
Fruit/vegetable juice
Consumer
Foodservice
Fast food by type
Pizza home delivery/
takeaway
Consumer Electronics
Computers
Televisions
Toys & Games
Video games

34
Sports nutrition: A fast-growing slice of the global fitness pie
Sports Nutrition vs. Other Consumer Health Main
Categories 2013
Category
Retail value (US$
million rsp) 2013
% CAGR
2013-2018
OTC 98,029 2.3
VDS 84,434 4.0
Weight
14,283 3.7
management
Sports
nutrition
8,857 8.5
Sports nutrition is the fastest
growing category of consumer
health.
Though it remains the smallest of
the four main consumer health
categories, its sales reached nearly
US$9 billion in 2013 and are
expected to grow to over US$13
billion by 2018.

Opportunities exist across all market types
35
Because of its relative novelty
(particularly in traditional
retail), sports nutrition offers
surprisingly strong growth
opportunities across both
emerging and developed
markets.
With growth expected to reach
into the high-single and low-double
digits in markets ranging
from the US and the UK to Brazil
and India, sports nutrition is
garnering interest from a variety
of industries, including
ingredients producers,
pharmaceutical companies and
consumer packaged goods
conglomerates.
Top Countries – Sports Nutrition Retail Value 2013
Australians spend
the most on sports
nutrition. At US$56.9
per household in
2013, Australians
outspent the number
two country (US) by
28%.
Country
Retail value (US$
million rsp) 2013
% CAGR 2013-
2018
US 5,377 9.7
Australia 482 4.7
UK 464 9.3
Japan 228 1.1
Brazil 211 11.6

Sports nutrition coverage is uniquely comprehensive
36
Did you know? What Euromonitor International offers
The US accounted for nearly 61% of global
sports nutrition retail value in 2013. However,
Americans rank only third in per capita
spending. Australians and Norwegians are the
highest per capita spenders globally.
Over the forecast period 2013-2018, sports
nutrition will post impressive growth in both
developed (49% to reach US$11.6 billion in
2018) and emerging markets (59% to reach
US$1.7 billion in 2018).
Sports nutrition is a hot area for investment. A
number of leading producers were acquired by
major pharmaceutical or ingredient companies,
and more chained retailers invested in private
label.
Sports nutrition, particularly the fast-growing
pre-workout supplements, are the target of
increased regulatory scrutiny. Producers have
work to do to overcome negative perceptions
based on past indiscretions.
Expansive geographic coverage of consumer
health’s fastest-growing category.
Industry-leading competitive analysis,
including company and brand share
breakdowns by both subcategory and
geographies.
Opinions and datagraphics on new product and
demographic developments, the evolving
regulatory landscape and market leaders.
Multichannel retailing analysis, including non-traditional
retail outlets such as gyms and
sports goods stores.
A review of new products, including examples
of novel formulations and delivery formats.

“Sports foods” sales go from strength to strength
35,000
30,000
25,000
20,000
15,000
10,000
5,000
37
Performance nutrition in Passport not only involves a more granular view of sports
nutrition (protein bars, powders, ready-to-drink (RTD) and non-protein products), but
also a discerning view that includes complementary products such as sports drinks (soft
drinks) and energy and nutrition bars (packaged food/health and wellness). This
approach can deliver a true holistic view of options being offered to sports and fitness
fans in the marketplace.
0
2008 2009 2010 2011 2012 2013*
US$ million
Sports Foods and Drinks Retail Value RSP (US$) by Type 2008-2013
Sports Drinks Energy and Nutrition Bars† Sports Nutrition*

14,000
12,000
10,000
8,000
6,000
4,000
2,000
38
Sports nutrition: A category in flux in every region
• Producers are
increasingly targeting
mass consumers.
• Retailers beyond
traditional supplements
specialists are taking
note and increasing shelf
space.
Mainstreaming
• Old concerns around
suspect ingredients
remain a hurdle to mass
acceptance.
• Regulators around the
world are increasingly
targeting supplements.
Formulations
• Casual fitness is
becoming increasingly
competitive.
• “Weekend warriors”,
who are committing
more time to training,
represent a huge market
opportunity.
Fitness Trends
0
2008 2013 2018
US$ million
Sports Nutrition Retail Value by Region 2008/2013/2018
Middle East and Africa
Eastern Europe
Asia Pacific
Australasia
Latin America
Western Europe
North America

Women represent a massive market opportunity
An untapped market
39
Traditionally, sports
nutrition has lagged
behind other supplements
categories, most notably
vitamins and dietary
supplements, in its
willingness to target female
consumers.
As fitness and beauty
trends evolve, including
the “Strong is the New
Skinny” movement that
encourages resistance
training, female consumers
present a major new
market for most producers.
Sports nutrition
consumers often scrutinise
products heavily.
In order to gain long-term
traction in the female
market, producers should
avoid “pinkwashing” their
products. Products
marketed to women should
focus on unique
formulations that target
specific fitness goals, not
simply repackage existing
lines
Avoid “pinkwashing”
A number of recent
launches, such as Muscle
Pharm Corp’s FitMiss (US)
line and NutraClick LLC’s
Femme Factor (UK),
demonstrate the market’s
potential.
Producers taking note

PASSPORT: CONSUMER HEALTH DATABASE UPDATES
Passport: Consumer Health 2014 overview and enhancements
41
Consumer Health provides unique, powerful and strategic overviews and analyses on
four major categories: OTC (over the counter) drugs; vitamins and dietary supplements
(VDS); weight management; and sports nutrition. Within this framework, the system
also publishes the bundled categories of allergy care, paediatric consumer health and
herbal/traditional products for convenient and easier access to strategic planning.
Consumer Health in Passport offers unique and relevant analyses highlighting business
opportunities and challenges for the different categories in consumer health. Data and
analyses present a holistic view of consumer health that includes information on
market performance, corporate strategies, retailing insights, innovation and consumer
behaviour, among others.

42
Registered drugs and foodstuffs
Non-prescription
Over-the-counter (OTC) or
General Sale List (GSL)
Behind-the-counter (BTC) or
Pharmacy
Semi-ethical OTC
Prescription
Prescription
Semi-ethical prescription
Under-the-counter (UTC) -
illegal
Type of products tracked in consumer health*
Excluded
Note: *The framework displayed above provides a general overview of products tracked in
consumer health. Regulatory definitions and classifications may vary per country

Country reports - category analysis Global briefings
43
Going beyond the numbers: Sports nutrition in Passport
 Sports Nutrition Trends and Development
Masculinity vs Health: Challenges and
Opportunities
 Young Men’s Attitudes Towards Health,
Fitness and Wellbeing: Global Survey
Strategic Analysis
 New Product Developments in Consumer
Health
Opinions by industry team and
guest writers
Datagraphics to capture the
essence of data

Sports nutrition and the fitness environment in Passport
44
The fitness consumer landscape
goes far beyond standard sports
nutrition products. Crossover
exists in industries as far-ranging
as soft drinks and toys
and games. As sports nutrition
continues to gain mainstream
appeal, producers are making
inroads into a number of
different retailers and
increasingly positioning their
products as healthy foods and/or
complementary products to
sports goods.
Consumer Health
Sports nutrition
Protein products: Bars, powder,
ready-to-drink (RTD) and other
protein
Non-protein products
Countries & Consumers
Males population 19- to 49-
years old
Obesity rates
Healthy life expectancy
Packaged Food/Health &
Wellness
Energy and nutrition bars
Fortified/functional protein bars
Soft Drinks/Health &
Wellness
Sports and energy drinks
Fortified/functional beverages
Toys & Games
Outdoor and sports toys
Apparel
Sportswear
Sports clothing
Sports footwear
Retailing
Other healthcare specialist
retailers
Sports goods stores
Industrial
Personal goods
Sports goods

45
Country Coverage: 80 Countries Researched in 2014

Consumer Health: Four main core categories /subcategories
46
OTC
• To treat common
ailments:
• Adult mouth care
• Analgesics
• Calming and
sleeping
• Cold, cough and
allergy remedies
• Dermatologicals
• Digestive remedies
• Ear care
• Emergency
contraception
• Eye care
• OTC triptans
Vitamins &
Dietary
Supplements
• To prevent or
maintain health
• Vitamins
• Dietary
supplements
• Tonics and bottled
nutritive drinks
• Paediatric vitamins
and dietary
supplements
Weight
Management
• To help people
lose weight
• Meal replacement
slimming
• OTC obesity
• Slimming teas
• Weight loss
supplements
• Other weight
management
products
Sports Nutrition
• To improve
physical
endurance or
strength
• Protein Products
• Bars
• Powder
• RTD
• Other protein
• Non-protein
Products

Consumer Health 2014 - Data with updated figures and years
250,000
200,000
150,000
100,000
50,000
47
The basics: Market sizes - historic/forecast: 1999-2018
Retail value (rsp)
Manufacturing selling price (msp)
Volume (modelled based on unit price of 2013)
Shares: 2004-2013
Retail value (rsp)
Manufacturing selling price (msp)
Retailing distribution: 1999-2013 - expanded channel coverage of store-based retailing
channels
Pricing from store checks: 2012-2013
0
2008 2009 2010 2011 2012 2013
US$ million
World - Consumer Health Retail Value (RSP) vs Manufacturer Price
(MSP) (constant/fixed exchange rates US$) 2008-2013
RSP
MSP

Additional value and insights in the Passport: Consumer Health
2014 edition
Standard Eye Care
2007-2013
NRT Gum Flavours
2006-2013
Topical Analgesics
2004-2013
48
•Format: ointment, wash, drops,
other
•Positioning: red eye, dry eye,
other
•Original/classic
•Cinnamon
•Mint
•Citrus/fruit
•Liquorice
•Other
•Cream/gel
•Lotion
•Spray
•Patch
•Other
NEW! Meal Replacement
Slimming by Type 2006-
2013
•Bars
•Ready-to-drink
•Powder
•Liquid/powder concentrates
Herbal/Traditional
Products 1999-2018
•Analgesics
•Calming and sleeping
•Cough, cold and allergy (hay
fever) remedies
•Digestive remedies
•Dermatologicals
•Medicinal teas
•NRT smoking cessation aids
•Dietary supplements
•Tonics and bottled nutritive
drinks
Multivitamins by
Positioning 2006-2013
•Teenagers
•Women
•Men
•Elderly
•Pregnancy
•Other (General health and speciality)
Dietary Supplements by
Positioning 2006-2013
•Beauty
•Bone
•Digestive
•Energy
•Eye health
•General health
•Heart health
•Immune system
•Joint
•Memory health
•Men’s health
•Mood/relaxing
•Sexual health
•Women’s health
•Other

OTC Vitamins and Dietary Supplements
100
80
60
40
20
15
10
5
49
CH2013 vs CH2014: New data consistent with previous edition
100
80
60
40
20
8
6
4
2
0
2007 2008 2009 2010 2011
US$ billion
CH2013
CH2014
0
2008 2009 2010 2011 2012
US$ billion
CH2013
CH2014
0
2008 2009 2010 2011 2012
US$ billion
CH2013
CH2014
0
2008 2009 2010 2011 2012
US$ billion
CH2013
CH2014
Weight Management Sports Nutrition

World - Consumer Health - Retail Channels RSP 2008-2013
50
Expanded retail channel coverage
Channel 2008% 2009% 2010% 2011% 2012% 2013%
Store-based Retailing 83.8 83.0 82.1 80.7 79.8 79.5
Grocery Retailers 19.3 19.4 18.8 18.3 18.2 18.4
Modern Grocery Retailers 13.4 13.3 13.0 12.6 12.5 12.6
Convenience Stores New!!! 0.1 0.1 0.1 0.1 0.1 0.1
Discounters 0.5 0.5 0.5 0.5 0.4 0.5
Forecourt Retailers New!!! 0.0 0.0 0.0 0.0 0.0 0.0
Hypermarkets 6.4 6.3 6.1 5.7 5.7 5.9
Supermarkets 6.4 6.5 6.3 6.3 6.2 6.2
Traditional Grocery Retailers New!!! 5.9 6.1 5.9 5.8 5.7 5.7
Food/Drink/Tobacco Specialists New!!! 0.0 0.0 0.0 0.0 0.0 0.0
Independent Small Grocers 1.7 1.8 1.8 1.8 1.8 1.6
Other Grocery Retailers 4.2 4.3 4.1 4.0 3.9 4.1
Healthfood Shops 3.5 3.6 3.4 3.3 3.3 3.5
Other Other Grocery Retailers 0.7 0.7 0.7 0.6 0.6 0.6
Non-Grocery Retailers 64.5 63.6 63.3 62.4 61.6 61.1
Health and Beauty Specialist Retailers 57.4 56.5 56.4 55.7 54.9 54.4
Beauty Specialist Retailers New!!! 0.0 0.0 0.0 0.0 0.0 0.0
Chemists/Pharmacies 33.1 31.6 31.0 30.9 30.2 30.2
Optical Goods Stores New!!! 0.0 0.0 0.0 0.0 0.0 0.0
Parapharmacies/Drugstores 20.5 21.2 21.7 21.3 21.1 20.5
Other Healthcare Specialist Retailers 3.8 3.7 3.7 3.6 3.6 3.7
Mixed Retailers 5.8 5.9 5.8 5.5 5.6 5.6
Department Stores 0.1 0.1 0.1 0.1 0.1 0.1
Mass Merchandisers 2.7 2.7 2.6 2.4 2.4 2.4
Variety Stores 0.5 0.5 0.5 0.5 0.5 0.5
Warehouse Clubs 2.5 2.6 2.6 2.5 2.6 2.7
Other Consumer Health Non-Grocery Retailers New!!! 1.2 1.1 1.1 1.1 1.1 1.0
Non-Store Retailing 16.2 17.0 17.9 19.3 20.2 20.5
Vending 0.0 0.0 0.0 0.0 0.0 0.0
Homeshopping 2.8 2.9 3.0 3.0 3.0 2.7
Internet Retailing 3.1 3.5 4.0 4.4 4.8 5.4
Direct Selling 10.3 10.6 10.9 11.8 12.4 12.4
Total 100.0 100.0 100.0 100.0 100.0 100.0

51
Areas of overlap with other industries
Packaged Food (PK)
• Energy and nutrition bars
• Meal replacement slimming
(meal replacement)
• Medicated confectionery (sugar
confectionery)
Consumer Health (CH)
• Protein bars (sports nutrition)
• Meal replacement slimming
(weight management)
• Medicated confectionery (cough,
cold and allergy remedies)
Non-Alcoholic Drinks (NAD)
• Teas (hot drinks)
• Herbal medicinal teas
(herbal/traditional products)
• Slimming teas (weight
management)
• Medicated shampoos
• Paediatric medicated skin care and
nappy/diaper rash treatments
Beauty and Personal Care (BPC)
• Shampoos
• Baby care

52
Company and Global Reports
Reckitt Benckiser Plc (RB)
The Procter & Gamble Co
Herbalife Ltd
Sanofi
GlaxoSmithKline Plc
Bayer AG
A Bloated Market: Trends and Developments in Digestive
Remedies
Vitamins and Dietary Supplements: Trends and Prospects 2013
Regional Overview: Health and Wellbeing Trends in Latin
America
Consumer Health Trends, Developments and Prospects 2013
Masculinity Vs Health: Challenges and Opportunities

PASSPORT
Company
53
Leader in our field
Recognised, trusted brand
Strong, credible source
Research
Investment in quality
research
Truly global
infrastructure
Complete, detailed
insights
Delivery
Quality delivery systems
Hands-on client support
Strong return on your
research investment
Conclusion: Why Passport?

REQUEST A PASSPORT DEMO
Request a live consultation and our experts will contact you to set
up a free, no obligation demonstration of our award winning
database today.

State of the Consumer Health Industry in 2014

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (16)

Ähnlich wie State of the Consumer Health Industry in 2014

Ähnlich wie State of the Consumer Health Industry in 2014 (20)

Mehr von Euromonitor International

Mehr von Euromonitor International (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

State of the Consumer Health Industry in 2014