2. Ethos
Middle
East
Beirut
Dubai
Riyadh
Jeddah
Digital Agency Services
What
We
Do
Crea:ve
and
innova:ve
ideas
to
inspire
ac:on
through
knowledge
and
insights.
4 Offices
A
li,le
about
us
Ethos
creates
digital
marke:ng
and
technology
applica:ons
across
40 Employees
all
interac:ve
channels
for
major
global
and
na:onal
brands.
Our
10 million people come into
services
include
Digital
Strategic
Planning,
Digital
Brand
Pla8orms,
Online
Adver<sing,
Online
Performance
Marke<ng,
contact with one of our solutions
Search
Engine
Marke<ng
and
Social
Media
Marke<ng.
every month
4. What
We
Do
Digital
Strategy
Digital
Brand
Pla8orms
Online
Adver<sing
Web
|
Mobile
|
Gaming
|
Interac<ve
Online
Communica:on
Strategy
Informa:on
Architecture
Online
Media
Planning
&
Buying
User
Research
&
Segmenta:on
User
Experience
Design
Search
Engines
Marke:ng
Industry
Trends
and
Analysis
Site
Design
and
Development
Crea:ve
(Banners,
Rich
Media,
Video
&
Web
Applica:on
Development
Text)
Project
Management
Direct
Email
&
SMS
Marke:ng
Website
Content
Management
Systems
Micro-‐sites,
Social
Portals
&
e-‐Commerce
Social
Media
Online
Performance
Marke<ng
Social
Media
Presence
Conversion
Tac:cs
Acquisi:on
Concepts
Social
Influence
Marke:ng
Landing
Pages
op:miza:on
Press
Release
Op:miza:on
Analy:cs
and
Repor:ng
eCRM
Program
Management
5. Online
Adver<sing|Our
Tac<cs
Search
Engines
Op<miza<on
(SEO)
Social
Media
Social
Search
|Press
Release
Op:miza:on
|
Social
PR
Get
ranked
in
the
most
trusted
top
10
posi:ons
Enjoy
top
posi:ons
and
top
rankings
by
on
search
engines.
A*ract
prospects
in
targeted
ci:es,
regions
and
states.
combining
the
power
of
PR
with
search
and
social
media.
Engage
digital
Influencers
to
post
blogs
and
comments.
Online
Adver<sing
&
Pay-‐Per-‐Click(PPC)
Email
&
SMS
Marke<ng
Get
the
best
demographic
mix
with
the
highest
Strategy,
best
prac:ces,
crea:ve
services
and
ROI
on
local
and
interna:onal
portals.
Discover
technology
to
create
predictable
success
prior
the
best
performing
keywords
by
tes:ng
and
to
your
first
ad
send.
adap:ng
fast.
>>
Media
Planning
and
Buying
6. e-‐Adver<sing|Search
Engine
Op<miza<on
Most
Trusted
Lis:ngs
Keyword
Selec:on
&
Refinement
Picking
the
right
keywords
is
the
star:ng
point
of
an
effec:ve
organic
SEO
program.
Search
Engine
Copy
Copywriters
carefully
cra]
the
messages
that
appear
on
search
engine
results.
SEO
Ranking
Factors
We
ar_ully
combine
a
variety
of
on-‐site
and
off-‐site
tac:cs
to
a*ain
top
posi:ons.
Repor:ng
&
Analy:cs
We
provide
you
with
the
reports
and
tools
you
need
to
measure
the
impact
and
ROI
of
your
search
investment.
7. e-‐Adver<sing|
Banner
Ads
&
Pay-‐Per-‐Click
(PPC)
Smart
spending
Increase
ROI
Adver:sing
Crea:ve
Matching
your
budget
and
target
with
the
best
possible
media
mix
available.
Mass
10
Account
Management
Day-‐to-‐day
account
management
will
make
the
Poten:al
difference
between
online
adver:sing
money
well
Segments
spent,
and
investment
with
no
real
return
Narrowed
Target
Segments
Repor:ng
&
Analy:cs
We
deliver
metrics-‐based
repor:ng
to
track
your
Find
out
where
you
target
customers
spend
campaign's
ROI
performance.
Our
team
will
help
there
:me
online
you
interpret
the
o]en-‐daun:ng
sta:s:cs
Best
value
per
click
Media
Planning
and
Buying
Nego:ate
the
best
deal
in
terms
of
Billing:
(Monthly,
Pay-‐per-‐click,
Pay-‐per-‐view)
Posi:on:
(Upper,
Skyscraper,
Pop-‐up,
etc.)
Sec:on:
(Home
Page,
sports
page,
health,
etc.)
Timing
Weight
Target
Countries
9. Conversion|Our
Tac<cs
Analyze
Website
Usability
.
Traffic
Analysis
.
Benchmarking
Customer
Behavior
.
Click
Paths
Engage
We
Make
sure
that
every
interac:on
across
all
touch
points
is
a
posi:ve
experience
by
improving
the
copy,
naviga:on,
func:onality
and
brand
impact
of
your
website.
Acquire
Trust
Elements
|
Look
and
Feel
|
Selling
Proposi:on
|Off
Page
Factors
We
help
you
Acquire
customers
informa:on
by
using
smart
branded
entertainment,
editorial
content,
data
and
interac:ve
promo:ons.
Retain
We
help
you
show
your
customers
how
much
you
care.
We
use
intui:ve
ways
like
surveys,
newsle*ers,
giveaways
and
loyalty
programs
to
keep
your
customers
coming
back.
10. Online
Performance
Marke<ng
Op:mizing
Conversion
Across
Mul:ple
Channels
1 2 3 4
Landing
Pages
Internet
Traffic
&
Forms
Sales
Sales
Inquiries
Media
Selec:on
Media
Planning
Ad
Crea:vity
Landing
Pages
Op:miza:on
Campaign
Tracking
tools
User
Journey
op:miza:on
Visitor
Analy:cs
Digital
CRM
Incen:ve
Driven
Ac:ons
Lead
Priori:zing
and
Rou:ng
Professional
and
Timed
Reply
Sales
Readiness
Crowd
Visitor
Member
Customer
12. Conversion|
Engage
Standards
for
an
Engaging
Experience
Rich
and
Op<mized
Experience
Intui:ve
&
Crea:ve
Design
that
fits
the
target
segments
Localized
experience
in
Languages,
content
and
visuals
Works
on
All
types
of
computers
Content
is
rich
&
fit
in
context
Easy
fast
naviga:on
Website
goes
with
you
everywhere
13. Conversion|
Acquire
Tac<cs
Incen<ves
Landing
Pages
Op:miza:on
Smart
Branded
Calls
to
ac:on
Entertainment
Special
offers
Content
Openness
Editorial
Internal
Naviga:on
content
Trust
Elements
Surveys
&
Focus
Groups
Interac:ve
promo:ons
15. Thank
You
Ethos
Interac:ve
Middle
East
and
North
Africa
SADA
bldg
2,
Olaya
Street
Riyadh,
Saudi
Arabia
Phone:
+966
(1)
461
0529
Fax:
+966
(1)
466
0502
info@ethosinteract.com
www.ethosinteract.com
