Oμιλία από τον Χάρης Λιναρδάκης, IBM Cloud Leader Greece and Cyprus at IBM στο πλαίσιο του Digital Finance Forum 2016 Περισσότερες πληροφορίες: http://digitalfinance.ethosevents.eu/

1. Partnering for growth in the new
API economy
Haris Linardakis
IBM Cloud Leader, Greece and Cyprus
haris.linardakis@gr.ibm.com
Internet of Things

3. The API Economy is a Value Chain
• Value is comprised of services provided, data, and ideas
• Goal is to convert this value into increased revenue and competitiveness

4. Challenges in being part of the API Economy
Only IBM has breadth & experience at every link in this value chain
(1) How can I
rapidly take my
existing
services,
integrate these
and turn into
APIs?
(2) How can I
expose APIs
across
boundaries with
security and
control?
(3) How can I
attract
developers to
use my APIs to
create innovative
new services?
(5) How can I
create APIs that
drive the
creation of truly
engaging
applications?
(4) How can I
scale APIs to
provide
responsiveness
that users
demand?

5. Growing foreign exchange
business with digital banking
services to business partners
Offering 3rd party merchants secure
standards-based access to key
business services as APIs, with a
self-service experience
Crédit Agricole created a
platform that allows 3rd
parties to co-create apps
with their clients. There are
20+ apps and the majority of
fees go to the developers.
Some banking use cases

6. API Economy
Value Chain:
Expose digital
business assets
and services to
unlock
additional
business value
Cars.com is a consumer of APIs

8. API Economy
Value Chain:
Expose digital
business assets
and services to
unlock
additional
business value
Bank can extend it’s reach beyond
customers doing on-line banking

10. Common API Use Cases
 Provide Omni-channel access to business information for accelerating
internal app development
 Collaborate with business partners faster, in an open but secure &
managed way, while providing a complete self-service experience
 Power Mobile apps with enterprise business logic to innovate and provide
high value to customers – digital transformation focus
 Centrally manage the consumption of business logic, across the enterprise,
for both Systems of Record & Systems of Engagement
 Power IoT (Internet of Things) apps with enterprise information to drive
innovation – digital transformation focus

11. Common API Use Cases
 Publish APIs publicly to drive innovation, tap into broad developer
ecosystem and promote brand image
 Extend brand reach…. from Systems of Record to bridge to Systems of
Engagement
 Provide secure composite services in the Cloud
 Provide managed access to 3rd party Cloud services to app dev teams to
achieve centralized governance and cost optimization
 Enable new business channels by monetizing enterprise data

12. Where does IBM API Connect fits?
Create Run
ManageSecure

13. IBM API Connect capabilities
… and you can run it anywhere!
• Node.js & Java Microservice
application runtime
• Node.js & Java integrated runtime
management
• Enterprise HA & scaling
• On-cloud & on-premises staging
of Microservice applications
• Policy enforcement
• Enterprise security
• Quota mgmt. & rate limiting
• Content-based routing
• Response caching, load-balancing
and offload processing
• Message format & transport protocol
mediation
• API discovery
• API, Plan & Product policy creation
• API, Plan & Product lifecycle
management
• Self-service, customizable,
developer portal
• Advanced Analytics
• Subscription & community
management
• Rapid model-driven API creation
• Data-source to API mapping automation
• Standards-based visual API spec
creation in Swagger 2.0
• Local API creation and testing
• On-cloud & on-prem staging
of APIs, Products & Plans
Create Run
ManageSecure

14. Explore API documentation
Provision application keys
Self-service social experience
Developer Portal API Manager Management Console
Define and manage APIs
Explore API usage with
analytics
Manage API user communities
Provision system resources
Monitor run time health
Scale the environment
Some core components

15. Enterprise
For cross-organization projects
Professional
For single API projects
Essentials
Free for developers
Deploy where it’s most convenient for
you
•Deploy on IBM Bluemix
•Deploy to 3rd party clouds
•Deploy on-premises
Pay only for what you need
•Subscription (API calls/month, unlimited PVUs)
•Perpetual (per PVU, unlimited API calls)
IBM API Connect: Grows with your Business Needs