Κωνσταντίνος Γεωργίου, Επικεφαλής Consulting & Έρευνας Αγοράς, IQVIA Ελλάδος

1. © 2021. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.
Athens, April 12th, 2022
The role of innovation in the
improvement of the healthcare
system
6th Health Innovation Conference

2. 1
Main healthcare challenges
Innovation is key to prevent rising cost of healthcare in the future
Rising costs
Ageing
population
Chronic
diseases
Healthcare costs are increasing and
healthcare as it is today is
unsustainable - health spending per
capita is increasing by around 1.9%
each year (compared to 0.6% annual
growth rate).1 COVID-19 is increasing
system cost even further.
Life expectancy in the EU-27 between
2002-2018 increased by 3.3 years,
from 77.7 to 81 years 2 driven by
demography changes.
Rising number of chronic diseases and
comorbidities - 87% of all deaths in
the EU.3 Many cases of chronic
diseases are preventable and linked to
four common risk factors — tobacco,
harmful use of alcohol, nutrition and
lack of physical activity.
Rising risk
1 OECD/European Union (2018), “Health expenditure per capita”, in Health at a Glance: Europe 2018: State of Health in the EU Cycle, OECD Publishing, Paris/European Union, Brussels.
2 Eurostat: Mortality and life expectancy statistics
3 European Commission Report: Improving the health of all EU citizens

3. 2
Data standards?
Privacy?
Interoperability?
Cloud/on-prem?
Real-time access?
Unstructured data?
Remote access?
Prediction - AI/ML?
Current state of play in fragmented healthcare systems
In order to address the challenge, innovative technology solutions
need to be applied to convert data into decisions

4. 3
IQVIA Data Backbone - data integration and analytics solution
IQVIA has designed and implemented a solution integrating data
from various data sources across the healthcare ecosystem
Social
media
Patient-
reported
outcomes
EMRs
Mobile
health
Health
monitoring
devices
Claims
Pharmacy
data
Lab
results
Registries
Medical
imaging
Genetic
tests
& biomarkers
Surveys
Data anonymization
Data integration
Data normalization
Data enrichment
Data management
Data visualization
Data
into
Insights
Data-driven
decision
making
Database 1
(EMR DB)
Database 2
(Rx DB)
Database X
(Health
Insurance
DB)

5. 4
IQVIA Data Backbone - data integration and analytics solution
Bringing value to all stakeholders in the healthcare system
HD Curation Engine
- Data integration
- Data standardisation and
normalization
- Ontology Service
Anonymised
Data
Extracted
structured Data
(PII/PHI)
NLP
PHI/PII
Data
Own or 3rd
party
applications
AIML platform
E360
Hospitals
Ministry of
Health
Academic
institutions
Pharma
Secure
in-country
Data Lake
Healthcare
systems/
EMR
Prescription
system
Administrative
systems
Health
Insurance
Systems
Other data
sources:
- National data
- Disease data
- Personal data
- External data
Data privacy
Ingestion of
structured data
Remote
federated
access
Analytic Layer
Federated
Node Access
OMOP
CDM
HL7 FHIR
Ingestion of unstructured data
HL7 FHIR/CDA
Data Sources IQVIA HDT Platform Analytics Hub End Users
IQVIA data
630m+ patients
100+ AI
algorithms

6. 5
The benefits of implementing IQVIA’s Data Backbone
By providing a complete solution to improve usability of healthcare
data across the entire country
Extract
unstructured data
from DBs, EMRs,
text, documents
and files
IQVIA
Data
Backbone
National
Healthcare
Data
1. Run in-depth
country-wide analytics
2. Inform policy
decision making
3. Research
Integrate data
across healthcare
databases
Standardise data
across the entire
country
Automated real-
time data
transformation
pipeline
Retain control
and ensure data
privacy based on
international and
national standards
Access all
healthcare data
in one place
Improve
collaboration by
sharing data within
and outside the
country
Increase data
utility and insights
✓ Real World Evidence
✓ Health Economics
✓ Clinical Trials

7. 6
IQVIA global experience with Government organizations
IQVIA is working with many governmental institutions and
organizations across the globe
• IQVIA E360 platform has been used and developed by the CPRD for over 5 years increasing the
efficiency and analytical capability to ingest, analyse and deliver data.
• Delivery of both standard E360 Applications and bespoke trial design and execution applications
• Enabled the client to study drug utilisation and prescribing patterns at primary care setting, as well as
burden of disease and disease incidence and prevalence across the UK
• Long term user of E360 platform and associated tools
• Delivering important insights across a large US dataset
• Key access to data to create definable and executable cohorts
• E360 on a framework for the EMA to deliver rapid descriptive studies
• IQVIA E360 Software-as-a-Service (SaaS) platform for quick returns (potentially within a day) on
patient counts and basic descriptive analytics, with options for more advanced analytic tools and
different service levels.
• A high-end user of the E360 platform for public health research on AEMR linked with PMTX+
• Interrogation of both the platform and IQVIA datasets
• Delivering important insights over sustained period of time
Medicines and Healthcare
products Regulatory Agency
Clinical Practice
Research Datalink
U.S. Food and Drug
Administration
Centers for Disease
Control and Prevention
European Medicines
Agency

8. © 2021. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.
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