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Joint presentation by:


                                                                                                              and




 SERVICE PROVIDER SDN
 MEETS
 OPERATOR CHALLENGES
 Dr Frank Ruhl, Telstra
 Dr Jan Häglund, Ericsson

 Open Networking Summit – Santa Clara, 16, 17 April 2013

Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Network Operator                                                                                                                Joint presentation by:



Challenges                                                                                                                              and




                            Service Providers face significant network challenges…
             …rapid traffic growth, especially video…                                                     …while revenue is steady…

                                                                                                      $
               Peta-Bytes




                            2012     2013        2014        2015          2016
                                                                                     Year                                               Year
     Source: Cisco VNI Forecast for Internet Traffic in Australia



                                                                       ›    CAPEX CONSTRAINTS
                                                                       ›    OPEX CONSTRAINTS
                                                                       ›    CURRENT ARCHITECTURES WILL NOT SCALE ECONOMICALLY
                                                                       ›    TODAY’S BROADBAND IS BECOMING A UTILITY SERVICE

Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Network Operator                                                                                                          Joint presentation by:



Expectation                                                                                                                       and




                                                                                          Reduced
                                                                                        network costs

                                               Real time
                                                network                                                  Innovative New
                                            programmability                                                 Products


                                                                                             Synergy
                                                                                            with cloud
                                                                                            Computing



Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
A new generation                                                                                          Joint presentation by:



of networks                                                                                                       and




                                                                                                  Smart

                                                                                                 Simple


                                                                                               Scalable


                                                                         Superior Performance



Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Service Provider                                                                                                              Joint presentation by:



Network Virtualization                                                                                                                and




                                                    App                         App                   App   Orchestration &
                                                                  App                      App
                                                                                                            Management

                                                                           Distributed
                                                                   Cloud Execution Environment


                                                                               Service Provider SDN



                                                                                 Network                     Data
                                                                                                            Center


Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:


   Open Architecture                                                                                                                                   and
Open to 3rd
 party apps




                                                                                                  SERVICE EXPOSURE

                                                                                                   Core
                                                                                                   Apps          ...                   Other
                                                                                                                                       Apps
                                                                                                   library

                                                                                                            OPEN SDK


                                                                                                         SDN controller
Open to 3rd party
  NW elements




                                                                                                          OPEN Interfaces




                                             3G/LTE                        WiFi                                        Router   Edge       Data
                                                                                                   Transport                              Center

   Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Innovative                                                                                                                              Joint presentation by:



Service Provider SDN                                                                                                                            and




solutions
                                                                                                 Virtualization            Virtual
        Virtual                                                                                 of aggregation           Data Center
       Home GW                                                                                      network               Network

                                                                                                                                       Data Center



                    RESIDENTIAL




                      MOBILE
                                                                                                          Edge



                      BUSINESS

                                                                                                              Service
                                                                                                              Chaining



Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:

                                                                                                      Joint development
                                                                                                      with Telstra
                                                                                                                                       and




                                                                                                      › Service Chaining & Virtualized
                                                                                                        Aggregation Networks

                                                                                                      › Scalable to switching millions of
                                                                                                        flows and configuring 100 000s
                                                                                                        flows/sec

                                                                                                      › First Ericsson Service Provider
                                                                                                        SDN application commercially
                                                                                                        available Q4 2013


Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Service Chaining for                                                                                  Joint presentation by:



 differentiation                                                                                               and




Price                Differentiated
                    service bundles




                                                              Penetration


 Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:


Services Virtualization                                                                                                                         and



  Discrete                                                     Virtualised                                    CLOUD
 Appliances                                                    Appliance



                                                                                                                                 NFV
                                                                                                                                 Network
                                                                                                                                 Function
                                                                                                                                 Virtualisation


                                  OF
                                Controller




                                                                     VS            LI          NAT
                                                                                                                                         OTT Content Provider
                          BNG                            HEU         Steering Fabric                  IDP   Edge
                                                                                                            Router



                                                                           FW            CF

                                                                                                               Managed Content

Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:


Conclusions                                                                                                                           and




                        New business                                                                  Service Provider
                        opportunities                                                                 SDN – an enabler

                                                                                                           Service Exposure


                                                                                                       SDN Orchestrated Network




                                                                                                         end-to-end open NW APIs




Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:


                                                                                                              and




                                                                                   Thank You!
Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013

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Service Provider SDN Meets Operator Challenges

  • 1. Joint presentation by: and SERVICE PROVIDER SDN MEETS OPERATOR CHALLENGES Dr Frank Ruhl, Telstra Dr Jan Häglund, Ericsson Open Networking Summit – Santa Clara, 16, 17 April 2013 Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 2. Network Operator Joint presentation by: Challenges and Service Providers face significant network challenges… …rapid traffic growth, especially video… …while revenue is steady… $ Peta-Bytes 2012 2013 2014 2015 2016 Year Year Source: Cisco VNI Forecast for Internet Traffic in Australia › CAPEX CONSTRAINTS › OPEX CONSTRAINTS › CURRENT ARCHITECTURES WILL NOT SCALE ECONOMICALLY › TODAY’S BROADBAND IS BECOMING A UTILITY SERVICE Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 3. Network Operator Joint presentation by: Expectation and Reduced network costs Real time network Innovative New programmability Products Synergy with cloud Computing Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 4. A new generation Joint presentation by: of networks and Smart Simple Scalable Superior Performance Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 5. Service Provider Joint presentation by: Network Virtualization and App App App Orchestration & App App Management Distributed Cloud Execution Environment Service Provider SDN Network Data Center Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 6. Joint presentation by: Open Architecture and Open to 3rd party apps SERVICE EXPOSURE Core Apps ... Other Apps library OPEN SDK SDN controller Open to 3rd party NW elements OPEN Interfaces 3G/LTE WiFi Router Edge Data Transport Center Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 7. Innovative Joint presentation by: Service Provider SDN and solutions Virtualization Virtual Virtual of aggregation Data Center Home GW network Network Data Center RESIDENTIAL MOBILE Edge BUSINESS Service Chaining Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 8. Joint presentation by: Joint development with Telstra and › Service Chaining & Virtualized Aggregation Networks › Scalable to switching millions of flows and configuring 100 000s flows/sec › First Ericsson Service Provider SDN application commercially available Q4 2013 Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 9. Service Chaining for Joint presentation by: differentiation and Price Differentiated service bundles Penetration Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 10. Joint presentation by: Services Virtualization and Discrete Virtualised CLOUD Appliances Appliance NFV Network Function Virtualisation OF Controller VS LI NAT OTT Content Provider BNG HEU Steering Fabric IDP Edge Router FW CF Managed Content Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 11. Joint presentation by: Conclusions and New business Service Provider opportunities SDN – an enabler Service Exposure SDN Orchestrated Network end-to-end open NW APIs Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  • 12. Joint presentation by: and Thank You! Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013