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Benchmarking 
15 national 
broadband plans
contents 
INTRODUCTION………………………………………………………………………………… 3 
Coverage……………………………………………………………………………………… 3 
Sources… …………………………………………………………………………………… 3 
SCOPE OF PLANS……………………………………………………………………………… 5 
Findings… …………………………………………………………………………………… 5 
Conclusions…………………………………………………………………………………… 7 
TARGETS………………………………………………………………………………………… 8 
Findings… …………………………………………………………………………………… 8 
Conclusions…………………………………………………………………………………… 13 
IMPLEMENTATION……………………………………………………………………………… 14 
Findings… …………………………………………………………………………………… 14 
Conclusions…………………………………………………………………………………… 17 
TRACKING… …………………………………………………………………………………… 18 
Findings… …………………………………………………………………………………… 18 
OVERALL OBSERVATIONS… ………………………………………………………………… 19 
APPENDIX……………………………………………………………………………………... 21 
2 benchmarking 15 national broadband plans
benchmarking 15 national broadband plans 3
4 benchmarking 15 national broadband plans
introduction 
1. Transforming Government and Building the Information Society: Challenges 
and Opportunities for the Developing World – Innovation, Technology, and 
Knowledge Management, Springer, 2010 
benchmarking 15 national broadband plans 5 
This study examines national policies and practices in 
respect of broadband development across 15 countries 
worldwide. The aim of the study was to compare best 
practice and knowledge across countries’ national 
broadband plans (NBPs), with particular regard to: 
• The formulation of supply side and demand side 
policies within NBPs – the ambitions that have been 
expressed for private and public sectors, and how 
narrowly or broadly these aims have been set out. 
• The level of detail and quality of the NBBP goals 
in terms of specific targets, regular performance 
monitoring and specific KPIs. 
• The measures that have been specifically put in place 
to ensure successful implementation of the NBPs, 
including the resources made available and specific 
organizational infrastructures. 
Coverage 
The research covers 15 countries across five global 
regions, examining both large and small countries, and 
countries with a range of economies and at different 
levels of broadband development. 
Sources 
The main source documents examined by Cullen 
International are listed in the appendix to this report. 
A range of other publications and statements, and 
Cullen International’s own regulatory database were 
reviewed, as well as the use of telephone and face-to-face 
interviews to supplement and confirm information 
obtained in the research. 
Cullen International used an analytical approach 
developed by Nagy K. Hanna1 and adopted by Ericsson 
that relates the wider national reform strategy with the 
government’s reform approach to ICT and the degree of 
fit between these two (see Figure 1). 
Using this approach, we examined: 
• how broadly a country defines its ICT agenda in NBBP 
and other related ICT plans 
• the level of fit and integration between ICT reform 
agendas and public reform policies concerning 
sector reforms. 
REGION COUNTRIES COVERED 
Europe Croatia, Finland, France, 
Sweden, UK 
Latin America Argentina, Brazil, Chile, 
Costa Rica 
Middle East Qatar 
Asia Pacific Australia, Malaysia, 
Singapore, South Korea 
Africa South Africa 
Figure 1. Approach to ICT and public reform policy strategy 
Table 1. Coverage of surveyed countries
scope of plans 
The initial assessment of countries’ NBPs was to 
review the scope of their plans in three dimensions: 
• Reach: how ambitious the plans are in relation to 
the current national situation (stretch targets or safe 
targets) 
• Breadth: how wide-reaching the plans are; the aspects 
of broadband and ICT that they cover; the number of 
sectors of the economy that are included 
• Depth: how specific and detailed the plans and the 
related implementation measures are, and if the goals 
stand a realistic chance of being achieved. 
Findings 
Applying the analytical model to the dimensions 
examined for the scope of the NBPs reveals that: 
• A more ambitious plan can deliver more – a stretch 
target can be inspirational (even if achievement falls 
short of the goal, the change could still be significantly 
positive). 
• Ambition concerns breadth as well as reach – the 
wider the scope of a plan, the more likely it is to have 
an impact on a country’s overall economy and society. 
• None of the above matters (however ambitious) if the 
targets are not clearly defined, with robust plans and 
good organization to ensure their implementation, 
monitoring and success. 
An additional consideration is how the scope of the 
plans correlates to the different stages of broadband/ 
ICT development that each country undergoes. This is 
not always a straightforward linear progression, but the 
pattern of development is clearly visible. 
The development stages can be characterized as: 
• Deployment: building the physical ICT infrastructure 
that will form the basis of the new broadband/ICT 
economy and society. 
6 benchmarking 15 national broadband plans 
• Adoption: connecting and equipping consumers, 
companies and other organizations with the capability 
such as relevant ICT human capital skills to take 
advantage of the benefits offered by the ICT network. 
• Integration: transforming the way the economy and 
society operate to create an integrated new digital 
model, providing greater opportunities for commerce, 
private interactions and public sector performance. 
Figure 2. Scoping NBP for maximum impact. 
All of the countries’ NBPs contain goals in each of the 
three areas – infrastructure (supply-side), adoption and 
integration (demand side impact). However, this does 
not mean that all plans are equally ambitious in terms 
of reach, breadth and depth. In particular, the degree 
of focus on integration varies considerably within the 
different plans. 
For example, we can compare the types of goals set 
in the NBPs for South Africa, France and Finland. 
For South Africa, the goals are largely focused on 
the country’s supply-side aims to provide broadband 
coverage nationwide. As a result, even sector-specific 
goals are really targeted to supply-side solutions,
benchmarking 15 national broadband plans 7 
such as the provision of broadband access in schools, 
hospitals and government offices. For France, which 
already has high levels of broadband connectivity, the 
plan contains targets to ensure that broadband is rolled 
out to rural areas. However, there is also a range of 
demand-side goals to ensure the availability and take-up 
of ICT tools across a number of different sectors. In 
Finland, which has made significant progress in terms 
of ICT development, the plan is almost totally focused 
on demand-side initiatives to embed technology more 
deeply into society and the economy. These initiatives 
include service productivity, tools to ensure the elderly 
can also benefit from ICT, and the provision of support 
systems to ensure that using ICT is made as easy as 
possible for everyone. 
We have observed that in some countries, local factors 
can lead to targets being set to address specific 
questions. For example, in Qatar, which has a high 
population of migrant workers, the NBP contains 
targets for the provision of e-government services via 
mobile phones, so that these are more easily accessible 
for migrant workers. Local factors can also influence 
which areas are excluded from NBPs. In Singapore, 
for example, there are no e-government targets because 
this sector has already been extensively developed in 
the country’s previous digital plans. In the UK, there are 
no central national targets in the health sector, at least 
in part because the health sector is a devolved regional 
responsibility. 
Conclusions 
Countries at different stages of ICT development tend 
to have different priorities and scope for their NBPs. 
Countries in a relatively early stage of ICT development 
tend to focus on infrastructure availability and measures 
to encourage adoption and internet take-up. On the 
other hand, countries in a relatively more advanced 
stage of ICT development are more likely to have a 
greater focus on demand-side initiatives and qualitative 
issues, such as security and privacy. 
Local contextual factors can also be highly influential 
in the scope of NBPs. For example, countries that 
have already achieved significant ICT integration 
in key sectors (sometimes as a result of previous 
NBPs) do not necessarily need to continue to focus 
on these sectors. In other cases, the governmental 
or organizational framework of a country can lead to 
broadband initiatives being structured as local or sector 
plans rather than as an overarching national plan. 
While, at face value, all NBPs seem to cover all levels 
of ICT targets (deployment, adoption and integration), 
in practice, the scope of the plans varies considerably, 
particularly in the breadth and depth of demand-side 
targets and implementation.
In this section, we discuss the approach taken to setting 
targets within NBPs, and how this can affect the 
focus of the plans and ultimately their implementation. 
We will then look more closely at the different types of 
targets, the sectors in which targets have been set in the 
national plans in this report, and examine the details of 
the targets themselves. 
Findings 
Many countries appear to have embraced the accepted 
principles for setting targets, which, broadly speaking, 
can be encapsulated in the SMART criteria. In other 
words, the targets should be: 
• Specific 
• Measurable 
• Achievable 
• Relevant 
• Time-bound. 
This is a logical and defensible approach. It makes 
sense that poorly defined, unclear, overambitious and 
unmeasurable targets are unlikely to lead to great 
success. However, the SMART approach also has 
limitations, and these are also important to consider. 
An excessive focus on metrics, particularly in terms 
of a country’s relative performance in international 
“league tables,” can create a blind spot for softer, more 
qualitative aspects of ICT development. Taking a large 
number of actions and “ticking broadband boxes” may 
not be enough to progress toward the optimum level 
of social and economic transformation. The softer, 
qualitative aspects are often crucial in the realization of 
a deep-seated integration of ICT into society and into 
the economy of a country. 
The more preferable approach may be for an NBP 
to contain a combination of hard and soft targets, 
to mix the specific and measurable aspects with 
more visionary and qualitative goals. A country 
adopting this combined approach may sacrifice the 
8 benchmarking 15 national broadband plans 
achievement of being ranked highest in international 
league tables but may be happy to forgo this for 
better overall progress toward a fully ICT-integrated 
society and economy. 
Different types of targets 
Targets can be categorized as: 
• Overall targets, setting a high-level goal for a country’s 
broadband progress. 
• Supply-side targets, focusing on the provision of 
broadband infrastructure and the take-up of internet 
use among the population. 
• Demand-side targets, which aim to encourage the 
wider use of ICT and driver a deeper change among 
specific social and economic sectors in a country. 
Overall targets 
Not all countries set overall targets but, for those that 
do, the targets are (as we might expect) broad in their 
aims and often driven by political goals. Measurable and 
non-measurable targets are set at the overall level for 
the countries covered in this report. 
The implementation structure for overall targets is 
generally light or even non-existent. By definition, 
such targets set an overall goal for the plan (at best) 
or seemingly exist to grab political headlines. The 
exception is for those countries where the overall targets 
form the top of the pyramid of a “master plan,” where 
the whole organization of the NBP is clearly designed 
to deliver the overall targets. 
In Singapore, the overall goal of the current version (the 
sixth) of its “Intelligent Nation” master plan is to make 
the country No. 1 in the world in harnessing ICT to add 
value to society and the economy. Underlying this high-level 
aim are some specific overall targets, including 
doubling the size of the added value of the Singaporean 
ICT industry to SGD 26 billion (USD 20 billion), to create 
80,000 additional jobs and to have 100 percent PC 
ownership in homes with school-age children. 
targets
benchmarking 15 national broadband plans 9 
Supply-side targets 
Supply-side targets typically aim to ensure the physical 
network infrastructure is in place to deliver high-quality 
broadband access to the whole country or large parts 
of it. These kinds of targets are normally highly specific 
and measurable. 
The measures cover: 
• The coverage of broadband networks – often with 
a particular focus on hard targets to reach rural and 
remote areas. 
• The backbone network required – to support and feed 
the access network. 
• Technical criteria – especially for the minimum 
download and upload speeds that the network should 
be capable of delivering. 
• The technology that should be deployed – particularly 
whether mobile and satellite technologies form part of 
the mix of access technologies. 
• Enablers – to help facilitate the rollout of broadband 
networks, in particular measures to ensure speedy 
planning permission. 
In most countries, governments set the targets but then 
rely mainly on private-sector investment to deliver the 
infrastructure. The governments’ role in such cases is 
largely to facilitate rollout through enabling measures 
and often to provide public funding for broadband 
coverage only in non-commercially viable areas. 
In a few countries, governments play a more direct role 
in the issue of network infrastructure, by defining the 
requirements of a new national broadband network and 
taking a major role in the delivery of the network through 
direct public funding, ownership or a private finance 
initiative. 
In Australia and Qatar, governments have decided they 
need to directly control the provision of the broadband 
network through the funding and rollout of a national 
(largely) fiber infrastructure. However, in Qatar’s case 
the government was in the process of selling its national 
broadband company to a private operator while this 
report was being produced. In most other countries, 
provision of the network infrastructure is left to private 
network operators but is subject to government targets, 
including minimum standards in terms of coverage and 
performance (particularly download speeds). There is 
a mixed approach across the countries regarding how 
the plans aim to achieve these targets – sometimes the 
targets are almost purely aspirational but more often 
the government plays a role, in particular by funding 
network rollout in rural and hard-to-reach areas. In 
a few countries, such as Finland, achieving network 
infrastructure targets is supported through regulation, 
where the supply-side targets are set out in the 
universal service obligations. 
Internet adoption 
The issue of internet adoption is closely related to 
that of network infrastructure, and is also commonly 
dealt with in NBPs, including in most of the countries 
covered in this report. 
In several countries, special targets have been set that 
cover a range of areas regarding internet adoption. 
These targets include: 
Figure 3. Broadband infrastructure targets.
• free access to the internet in specified public areas via 
Wi-Fi 
• internet access included within the universal service 
obligation 
• special measures to ensure the elderly have internet 
access 
• fiscal incentives to reduce the cost of devices and 
internet access 
• special measures to ensure that internet access is 
available in rural areas. 
Demand-side targets 
Demand-side targets have been set in a range of 
sectors in the countries covered in this report. Some 
sectors are particularly prominent across most 
countries’ NBPs. In particular, these are targets set for: 
• e-government 
• education 
• health. 
In both this section and the following section on 
implementation of the plans, we focus on these three 
sectors, taking a closer look at examples from selected 
countries’ plans for each of these demand-side 
sectors. 
10 benchmarking 15 national broadband plans 
E-government 
In general, we class e-government targets as those 
that aim to increase the use of ICT within government 
departments, in particular where this has an impact on 
the type of interaction between a government and its 
citizens. Examples of types of targets include: 
• making more government information available online 
• connecting the offices of government departments 
with broadband links both for improved internal (intra) 
and external (inter) communications 
• migrating government communications with citizens 
from physical letters to e-mails 
• enabling citizen interactions with governments to be 
performed online 
• providing citizens with secure online government 
identification to facilitate online government 
transactions. 
In many countries, such as South Korea, targets 
for e-government are specifically set out, including 
the provision of particular systems such as an 
e-procurement service for dealing with online tax 
returns. This is a common approach. In other countries, 
such as the UK, the targets are expressed in more 
general terms in the NBP, to make government “digital 
by default.” Each government department is then 
required to develop its own plan with specific goals that 
it will try to reach. 
Education 
Educational targets are those that aim to increase 
the availability of ICT tools within educational 
establishments and to ensure that ICT skills are taught 
systematically. Examples of types of targets include: 
• ensuring that schools and other educational 
establishments are provided with high-speed 
broadband connectivity 
• providing (or subsidizing) IT equipment for schools 
and students 
• providing skills and technical training to students 
Figure 4. Demand-side targets
benchmarking 15 national broadband plans 11
12 benchmarking 15 national broadband plans
Countries tend to adopt targets in 
their NBPs that are specific and 
follow the SMART principles 
benchmarking 15 national broadband plans 13 
to enable them to use ICT and to work in digital 
industries 
• establishing and provisioning online courses; in other 
words, using ICT as a tool in the educational process. 
Educational goals are common across the countries 
covered in this report. In Costa Rica, for example, there 
is a strong focus on connectivity, reflecting the general 
approach of that country’s NBP. Broadband access at 
given speeds is to be provided to schools and to higher 
education facilities by specific dates. Other countries, 
such as Australia and Malaysia, go significantly further, 
extending their plans’ targets to cover the educational 
approach (delivering courses through ICT tools and 
e-learning), the curriculum (making ICT a compulsory 
element), and providing equipment and training for 
teachers and students. 
Health 
Health targets aim to increase the efficiency and expand the 
reach of health care. Examples of types of targets include: 
• connecting hospitals and clinics with broadband links, 
mainly for improved internal (intra) communications 
• digitizing health records to enable quick and easy 
access for health professionals 
• using ICT to enable the establishment of clinics to 
serve citizens living in remote locations 
• providing health care by means of ICT (telemedicine). 
The ability of ICT tools to assist in the provision of 
improved health care services is well illustrated in Brazil, 
with its goal to provide more e-health centers to cover 
the country’s population and the development and 
increased use of telemedicine. In a country of Brazil’s 
size, harnessing the benefits offered by technology 
could be critical in ensuring that the whole population 
can enjoy even the most basic levels of support and 
care. However, ICT initiatives in the health care sector 
are widely recognized across the countries in this 
report. This is especially true in France and Sweden, 
where the digitization of medical records and improved 
information-sharing among medical practitioners 
are seen as being highly beneficial to efficiency and 
improved patient care. 
Conclusions 
Countries tend to adopt targets in their NBPs that are 
specific and follow the SMART principles. This is an 
understandable and effective approach that allows for 
clarity of purpose and the measurement of progress. 
However, this is only part of the process to develop a 
fully integrated ICT economy and society. To achieve 
the full level of integration, attention should also be paid 
to softer, qualitative targets that broaden the scope of 
the plan to describe how ICT can be embedded into 
the social and economic fabric, dealing with key issues 
such as security, privacy and ease of use. 
Countries set three types of targets. Some set overall goals 
for their plans but these can often be highly politicized 
and rather broad in aim. All countries set supply-side and 
demand-side targets, with the targets’ area of focus often 
reflecting the stage of ICT development in the country. 
Supply-side targets tend to be technical and 
measurable, including infrastructure provision, internet 
access and adoption. 
Demand-side targets are significantly more variable both 
in scope and by type. They can cover a wide range of 
different social and economic sectors and, while they can 
be measurable, they are often more qualitative in nature.
implementation 
Figure 5. Implementing NBP – government action – different approaches 
This section reviews the approach that the countries in 
this report have taken to manage the implementation of 
their NBP, examining: 
• the extent of direct government involvement, including 
financing 
• the different ways in which the government can be 
involved 
• how progress is monitored 
• whether plans are in place to deal with delays. 
Findings 
There is a range of possible approaches (see Figure 
5) regarding the most appropriate or most effective 
role for government action, ranging from national 
plans that are fully funded and directly operated by 
government agencies to plans that rely entirely on 
private-sector funding and operation. The approach 
14 benchmarking 15 national broadband plans 
adopted can reflect the underlying political or 
philosophical framework in a country rather than 
an objective consideration of what could be most 
effective in achieving the NBP aims. 
However, in the countries covered in this report, we 
have observed a trend where plans do not fall into 
either of these extreme cases; they usually have a 
mixture of private and government funding and private/ 
public interventions instead. Within this middle ground, 
the type of government input can also vary widely, 
from direct action to interventions more designed to 
stimulate further action from the private sector, including 
promotional and educational activities, pilot projects 
and seed funding.
Brazil UK 
benchmarking 15 national broadband plans 15 
Scope of national plan Wide-ranging plan, covering 
infrastructure supply, adoption and 
demand-side initiatives. 
Mainly on supply side (infrastructure 
goals), with some e-government 
targets. 
Supporting measures Several new laws, decrees and 
programs to define and ensure 
delivery of the varied targets. 
Regulations to facilitate network 
rollout (changes to planning and 
development rules). 
Management 
Responsibility: 
Lead responsibility originally with a 
specially organized national committee 
but this was disbanded. The 
responsibility for coordination now lies 
with the ministry for communications. 
Responsibility: 
Lead responsibility lies with the 
ministry for communications. 
Financing: 
Direct government funding for many 
aspects of the plan: infrastructure 
rollout; fiscal incentives to provide 
low prices for equipment and 
access; and demand-side programs. 
Financing: 
Funding targeted to specific supply-side 
elements of the program and 
designed to stimulate additional 
private investment. 
Organization: 
Largely decentralized with each 
responsible ministry running the 
program within its sector. 
Organization: 
New body established to drive 
delivery of supply-side targets. 
For e-government, each department 
is required to produce its own plan. 
Table 2 compares summarized versions of the plans 
for Brazil and the UK, which have adopted different 
approaches to setting their NBPs, particularly in terms 
of scope and the role of the government. 
It may, however, be overly simplistic to think that 
countries adopt only a single approach to the level of 
government involvement. In some countries, there is 
strong direct government involvement in some aspects 
of the NBP, but not at all in others. In Australia, for 
example, we have observed that (prior to the current 
2011 plan) the focus was very much on building the 
network infrastructure, and that this focus was clearly 
driven by a central government. Subsequently, the 
need to stimulate demand has led to a more diverse 
approach, with a series of initiatives that aim to 
facilitate and encourage both public and private sector 
interventions. 
Organization 
The countries also differ in terms of their organizational 
approach. We have observed that some countries 
take a centralist approach, with one ministry (or other 
body) responsible for running an integrated central plan 
covering several sectors. An alternative approach is to 
have a series of plans for each sector, (see Figure 6) 
overseen by the relevant government body. In this case, 
the key question in terms of meeting the overall targets 
in the NBP is the extent of coordination between the 
separate responsible bodies. 
If we compare the approach in South Korea with that 
in Singapore, we see that the South Korean approach 
is highly centralist with a single ministry responsible for 
delivering the central master plan. Within this master 
plan, there are overall targets and integrated cascading 
sector targets. Singapore has a series of different plans 
Table 2 Case study: Brazil and UK
Figure 6. Organizing implementation of NBP 
by sector, each driven by a different government body. 
Integrating these separate plans is done in reference to 
the overall plan, and is managed by the communications 
regulator and the economic performance unit. 
These organizational arrangements also reflect the 
different roles required for an NBBP to be well managed. 
In all cases, a plan requires clear political will and 
visible commitment from the country’s leaders that it 
is of national importance and will be supported. This 
is essential – though not in itself sufficient – to ensure 
success. 
An NBBP also requires operations to be organized on 
a working level. Someone has to manage the specific 
details of each initiative and ensure the planned actions 
are carried out. Finally, someone needs to take overall 
responsibility for coordinating and driving the series 
16 benchmarking 15 national broadband plans 
The approaches taken include both 
direct government funding and 
government actions, to a much 
lighter government role with more 
reliance on private funding and 
commercial initiatives. In this latter 
situation, the government’s role is 
usually to stimulate private 
interventions through seed funding, 
piloting and public.
benchmarking 15 national broadband plans 17 
of different detailed plans to ensure they are coherent 
and all work together to achieve the overall NBP 
objectives. 
This third coordinating role is critical to the management 
and implementation of the plan. If this role is not 
handled effectively, there is a significant risk that 
targets will not be met or that separate initiatives fail to 
be connected in a way that creates genuine progress 
toward achieving the plan’s goals. 
We observe that in the countries covered in this report, 
the central coordinating role is often taken on by a 
single government body, most commonly the ministry 
responsible for communications issues. In some cases, 
the role is played by a body that has been especially 
created for the purpose (a special commission such as 
in Argentina or a part of the prime minister’s office, as 
in Malaysia); this action in itself is a visible signal of the 
importance of delivering the NBP. 
Conclusions 
A variety of approaches are taken for the role and level 
of government involvement in managing NBPs. The 
approaches taken include both direct government 
funding and government actions, to a much lighter 
government role with more reliance on private funding 
and commercial initiatives. In this latter situation, 
the government’s role is usually to stimulate private 
interventions through seed funding, piloting and publicity. 
The government’s critical organizational role lies in the 
central coordination and monitoring of the detailed 
actions required by the plan’s goals. Most often, this 
coordinating role is given to the ministry responsible for 
communications.
One of the critical roles for the central coordinating body 
is to monitor progress against the goals of the plan. 
Findings 
All countries seem to recognize the importance of 
monitoring progress as a means to verify that the 
planned actions are being taken and are effective. 
Nearly all of the countries covered in this report had 
some form of monitoring progress towards the NBP 
targets with a clearly defined body to undertake the 
monitoring. Even where a specific monitoring platform 
is not envisaged, such as in Chile and Costa Rica, the 
regular reports from the communications ministry or 
from the national regulatory authority often provide 
robust insights into many elements that make up 
the NBP. 
Publishing the results is also an important element 
to ensure transparency and to instill confidence that 
the plan is being implemented effectively. Almost all 
the countries in this report have published (or plan to 
publish) the results of their monitoring. 
18 benchmarking 15 national broadband plans 
However, there is a more diverse approach to one further 
element in ensuring progress towards the plan’s goals, 
namely the setting of interim targets. Such targets are 
particularly important when the goals are ambitious (the 
stretch goals previously discussed in the Scope section); 
if it becomes apparent only near the end of the target 
period that a goal will not be met, it may be too late to 
take remedial action. Despite this, only about half of the 
countries in this report systematically set interim targets. 
In some countries, such as Australia and Sweden, an 
interim review of progress toward the desired plan goals 
has been conducted. As a result, additional targets were 
set, both to rectify perceived underperformance and to 
identify and exploit additional opportunities. 
A similar structure can be observed in some other 
countries, such as in Croatia, where the NBP sets 
out broad overall goals, which are further specified in 
subsidiary implementation plans (every one or two years). 
This approach allows for adjustments to be made to the 
initiatives and activities, so the achievement of the plan’s 
targets can be matched with the level of current success 
and take into account new market or sector developments. 
tracking 
Figure 7 Monitoring Progress
benchmarking 15 national broadband plans 19
20 benchmarking 15 national broadband plans
OVERALL 
OBSERVATIONS 
benchmarking 15 national broadband plans 21 
The review of the 15 countries covered in this report, 
their NBPs and the management of these plans have 
revealed a wide range of approaches and results. 
Having a local context, in terms of both the current 
stage of ICT development and the political aims of 
the plans, seems highly important to the countries’ 
approaches. As a result, it is difficult to draw many firm 
conclusions by comparing the countries in this report, 
as their contexts differ. Nevertheless, we will attempt to 
make some overall observations from the study. 
Countries at different stages of ICT development tend 
to have different priorities and scope for their NBPs. 
In particular, we see that countries in the earlier stages 
of ICT development have a greater focus on supply-side 
initiatives, building network infrastructures and 
encouraging widespread internet usage. Countries 
in later stages of ICT development focus more on 
demand-side measures and embedding ICT into the 
national society and economy. 
All of the NBPs therefore seem to include all the 
different target levels (infrastructure, adoption and 
integration). For countries in the early stages of ICT 
development, many of the demand-side activities are 
more about adoption than integration. For countries in 
the later stages of ICT development, the smaller number 
of supply-side initiatives are usually closely linked to 
deeper integration activities. 
Even countries with advanced ICT development see 
the continued need to integrate ICT more fully into 
their society and economy, with a changing focus 
of targets to ensure that potential obstacles to full 
integration, such as privacy concerns, are managed 
and that all sectors can take full advantage of the 
future benefits. 
Setting specific and measurable targets is a recognized 
approach to ensure that the plan’s goals can be 
monitored and achieved. However, softer, qualitative 
targets are also important particularly as ICT integration 
becomes more fully developed. 
Supply-side targets lend themselves more readily 
to being expressed in specific, measurable terms 
but many effective demand-side targets express a 
direction of change but with less tangible, harder-to- 
measure KPI targets, which is also an important 
signal of progress toward a fully integrated ICT society. 
Demand-side targets can therefore be seen in both a 
measurable form and a more qualitative form but these 
two different types of demand-side targets should be 
treated separately. 
Management of the NBP also varies considerably 
across and within countries, depending on the political 
framework and type of initiative. There is no single 
right approach – central government control and 
funding is often used but is seldom the only approach 
taken. Effective government actions often focus on 
the stimulation of private funding and commercial 
activities. However, governments always play an 
important role in the central coordination of initiatives, 
in monitoring progress, and in ensuring the plan’s 
goals are achieved. 
Having a local context, in terms of 
both the current stage of ICT 
development and the political aims 
of the plans, seems highly important 
to the countries’ approaches.
appendix 
COUNTRY MAIN SOURCE DOCUMENT OTHER 
Argentina Argentina Conectada Decrees and sector policies 
Australia National Digital Economy Strategy 
Brazil Programa Nacional de Banda Larga Decrees and sector policies 
Chile Agenda Digital Imagina Cile Decrees and sector policies 
Costa Rica National Broadband Strategy Digital social agreement 
Croatia Strategy for Broadband Development Implementation program 
Finland Productive and Inventive Finland Broadband for Everyone 
France Feuille de route de Gouvernment sur le numerique France Tres Haut Debit 
Malaysia National Broadband Initiative Digital Lifestyle Malaysia 
Qatar National Broadband Plan National ICT plan 
Singapore Intelligent Nation 2015 Masterplan 
South Africa South Africa Connect 
South Korea U-Korea Masterplan 
Sweden ICT for Everyone Broadband strategy 
UK Britain’s Superfast Broadband Future Government digital strategy 
22 benchmarking 15 national broadband plans
benchmarking 15 national broadband plans 23
Ericsson is the driving force behind the Networked Society – a world leader in communications 
technology and services. Our long-term relationships with every major telecom operator in the 
world allow people, businesses and societies to fulfil their potential and create a more sustain­able 
future. 
Our services, software and infrastructure – especially in mobility, broadband and the cloud – 
are enabling the telecom industry and other sectors to do better business, increase efficiency, 
improve the user experience and capture new opportunities. 
With more than 110,000 professionals and customers in 180 countries, we combine global scale 
with technology and services leadership. We support networks that connect more than 2.5 
billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. 
And our investments in research and development ensure that our solutions – and our 
customers – stay in front. 
The content of this document is subject to revision without 
notice due to continued progress in methodology, design and 
manufacturing. Ericsson shall have no liability for any error or 
damage of any kind resulting from the use of this document 
A study by Cullen International for Ericsson 
Telefonaktiebolaget LM Ericsson 
SE-126 25 Stockholm, Sweden 
Telephone +46 8 719 0000 
Fax +46 8 18 40 85 
www.ericsson.com 
© Ericsson AB 2014

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Benchmaking 15 National Broadband Plans

  • 1. Benchmarking 15 national broadband plans
  • 2. contents INTRODUCTION………………………………………………………………………………… 3 Coverage……………………………………………………………………………………… 3 Sources… …………………………………………………………………………………… 3 SCOPE OF PLANS……………………………………………………………………………… 5 Findings… …………………………………………………………………………………… 5 Conclusions…………………………………………………………………………………… 7 TARGETS………………………………………………………………………………………… 8 Findings… …………………………………………………………………………………… 8 Conclusions…………………………………………………………………………………… 13 IMPLEMENTATION……………………………………………………………………………… 14 Findings… …………………………………………………………………………………… 14 Conclusions…………………………………………………………………………………… 17 TRACKING… …………………………………………………………………………………… 18 Findings… …………………………………………………………………………………… 18 OVERALL OBSERVATIONS… ………………………………………………………………… 19 APPENDIX……………………………………………………………………………………... 21 2 benchmarking 15 national broadband plans
  • 3. benchmarking 15 national broadband plans 3
  • 4. 4 benchmarking 15 national broadband plans
  • 5. introduction 1. Transforming Government and Building the Information Society: Challenges and Opportunities for the Developing World – Innovation, Technology, and Knowledge Management, Springer, 2010 benchmarking 15 national broadband plans 5 This study examines national policies and practices in respect of broadband development across 15 countries worldwide. The aim of the study was to compare best practice and knowledge across countries’ national broadband plans (NBPs), with particular regard to: • The formulation of supply side and demand side policies within NBPs – the ambitions that have been expressed for private and public sectors, and how narrowly or broadly these aims have been set out. • The level of detail and quality of the NBBP goals in terms of specific targets, regular performance monitoring and specific KPIs. • The measures that have been specifically put in place to ensure successful implementation of the NBPs, including the resources made available and specific organizational infrastructures. Coverage The research covers 15 countries across five global regions, examining both large and small countries, and countries with a range of economies and at different levels of broadband development. Sources The main source documents examined by Cullen International are listed in the appendix to this report. A range of other publications and statements, and Cullen International’s own regulatory database were reviewed, as well as the use of telephone and face-to-face interviews to supplement and confirm information obtained in the research. Cullen International used an analytical approach developed by Nagy K. Hanna1 and adopted by Ericsson that relates the wider national reform strategy with the government’s reform approach to ICT and the degree of fit between these two (see Figure 1). Using this approach, we examined: • how broadly a country defines its ICT agenda in NBBP and other related ICT plans • the level of fit and integration between ICT reform agendas and public reform policies concerning sector reforms. REGION COUNTRIES COVERED Europe Croatia, Finland, France, Sweden, UK Latin America Argentina, Brazil, Chile, Costa Rica Middle East Qatar Asia Pacific Australia, Malaysia, Singapore, South Korea Africa South Africa Figure 1. Approach to ICT and public reform policy strategy Table 1. Coverage of surveyed countries
  • 6. scope of plans The initial assessment of countries’ NBPs was to review the scope of their plans in three dimensions: • Reach: how ambitious the plans are in relation to the current national situation (stretch targets or safe targets) • Breadth: how wide-reaching the plans are; the aspects of broadband and ICT that they cover; the number of sectors of the economy that are included • Depth: how specific and detailed the plans and the related implementation measures are, and if the goals stand a realistic chance of being achieved. Findings Applying the analytical model to the dimensions examined for the scope of the NBPs reveals that: • A more ambitious plan can deliver more – a stretch target can be inspirational (even if achievement falls short of the goal, the change could still be significantly positive). • Ambition concerns breadth as well as reach – the wider the scope of a plan, the more likely it is to have an impact on a country’s overall economy and society. • None of the above matters (however ambitious) if the targets are not clearly defined, with robust plans and good organization to ensure their implementation, monitoring and success. An additional consideration is how the scope of the plans correlates to the different stages of broadband/ ICT development that each country undergoes. This is not always a straightforward linear progression, but the pattern of development is clearly visible. The development stages can be characterized as: • Deployment: building the physical ICT infrastructure that will form the basis of the new broadband/ICT economy and society. 6 benchmarking 15 national broadband plans • Adoption: connecting and equipping consumers, companies and other organizations with the capability such as relevant ICT human capital skills to take advantage of the benefits offered by the ICT network. • Integration: transforming the way the economy and society operate to create an integrated new digital model, providing greater opportunities for commerce, private interactions and public sector performance. Figure 2. Scoping NBP for maximum impact. All of the countries’ NBPs contain goals in each of the three areas – infrastructure (supply-side), adoption and integration (demand side impact). However, this does not mean that all plans are equally ambitious in terms of reach, breadth and depth. In particular, the degree of focus on integration varies considerably within the different plans. For example, we can compare the types of goals set in the NBPs for South Africa, France and Finland. For South Africa, the goals are largely focused on the country’s supply-side aims to provide broadband coverage nationwide. As a result, even sector-specific goals are really targeted to supply-side solutions,
  • 7. benchmarking 15 national broadband plans 7 such as the provision of broadband access in schools, hospitals and government offices. For France, which already has high levels of broadband connectivity, the plan contains targets to ensure that broadband is rolled out to rural areas. However, there is also a range of demand-side goals to ensure the availability and take-up of ICT tools across a number of different sectors. In Finland, which has made significant progress in terms of ICT development, the plan is almost totally focused on demand-side initiatives to embed technology more deeply into society and the economy. These initiatives include service productivity, tools to ensure the elderly can also benefit from ICT, and the provision of support systems to ensure that using ICT is made as easy as possible for everyone. We have observed that in some countries, local factors can lead to targets being set to address specific questions. For example, in Qatar, which has a high population of migrant workers, the NBP contains targets for the provision of e-government services via mobile phones, so that these are more easily accessible for migrant workers. Local factors can also influence which areas are excluded from NBPs. In Singapore, for example, there are no e-government targets because this sector has already been extensively developed in the country’s previous digital plans. In the UK, there are no central national targets in the health sector, at least in part because the health sector is a devolved regional responsibility. Conclusions Countries at different stages of ICT development tend to have different priorities and scope for their NBPs. Countries in a relatively early stage of ICT development tend to focus on infrastructure availability and measures to encourage adoption and internet take-up. On the other hand, countries in a relatively more advanced stage of ICT development are more likely to have a greater focus on demand-side initiatives and qualitative issues, such as security and privacy. Local contextual factors can also be highly influential in the scope of NBPs. For example, countries that have already achieved significant ICT integration in key sectors (sometimes as a result of previous NBPs) do not necessarily need to continue to focus on these sectors. In other cases, the governmental or organizational framework of a country can lead to broadband initiatives being structured as local or sector plans rather than as an overarching national plan. While, at face value, all NBPs seem to cover all levels of ICT targets (deployment, adoption and integration), in practice, the scope of the plans varies considerably, particularly in the breadth and depth of demand-side targets and implementation.
  • 8. In this section, we discuss the approach taken to setting targets within NBPs, and how this can affect the focus of the plans and ultimately their implementation. We will then look more closely at the different types of targets, the sectors in which targets have been set in the national plans in this report, and examine the details of the targets themselves. Findings Many countries appear to have embraced the accepted principles for setting targets, which, broadly speaking, can be encapsulated in the SMART criteria. In other words, the targets should be: • Specific • Measurable • Achievable • Relevant • Time-bound. This is a logical and defensible approach. It makes sense that poorly defined, unclear, overambitious and unmeasurable targets are unlikely to lead to great success. However, the SMART approach also has limitations, and these are also important to consider. An excessive focus on metrics, particularly in terms of a country’s relative performance in international “league tables,” can create a blind spot for softer, more qualitative aspects of ICT development. Taking a large number of actions and “ticking broadband boxes” may not be enough to progress toward the optimum level of social and economic transformation. The softer, qualitative aspects are often crucial in the realization of a deep-seated integration of ICT into society and into the economy of a country. The more preferable approach may be for an NBP to contain a combination of hard and soft targets, to mix the specific and measurable aspects with more visionary and qualitative goals. A country adopting this combined approach may sacrifice the 8 benchmarking 15 national broadband plans achievement of being ranked highest in international league tables but may be happy to forgo this for better overall progress toward a fully ICT-integrated society and economy. Different types of targets Targets can be categorized as: • Overall targets, setting a high-level goal for a country’s broadband progress. • Supply-side targets, focusing on the provision of broadband infrastructure and the take-up of internet use among the population. • Demand-side targets, which aim to encourage the wider use of ICT and driver a deeper change among specific social and economic sectors in a country. Overall targets Not all countries set overall targets but, for those that do, the targets are (as we might expect) broad in their aims and often driven by political goals. Measurable and non-measurable targets are set at the overall level for the countries covered in this report. The implementation structure for overall targets is generally light or even non-existent. By definition, such targets set an overall goal for the plan (at best) or seemingly exist to grab political headlines. The exception is for those countries where the overall targets form the top of the pyramid of a “master plan,” where the whole organization of the NBP is clearly designed to deliver the overall targets. In Singapore, the overall goal of the current version (the sixth) of its “Intelligent Nation” master plan is to make the country No. 1 in the world in harnessing ICT to add value to society and the economy. Underlying this high-level aim are some specific overall targets, including doubling the size of the added value of the Singaporean ICT industry to SGD 26 billion (USD 20 billion), to create 80,000 additional jobs and to have 100 percent PC ownership in homes with school-age children. targets
  • 9. benchmarking 15 national broadband plans 9 Supply-side targets Supply-side targets typically aim to ensure the physical network infrastructure is in place to deliver high-quality broadband access to the whole country or large parts of it. These kinds of targets are normally highly specific and measurable. The measures cover: • The coverage of broadband networks – often with a particular focus on hard targets to reach rural and remote areas. • The backbone network required – to support and feed the access network. • Technical criteria – especially for the minimum download and upload speeds that the network should be capable of delivering. • The technology that should be deployed – particularly whether mobile and satellite technologies form part of the mix of access technologies. • Enablers – to help facilitate the rollout of broadband networks, in particular measures to ensure speedy planning permission. In most countries, governments set the targets but then rely mainly on private-sector investment to deliver the infrastructure. The governments’ role in such cases is largely to facilitate rollout through enabling measures and often to provide public funding for broadband coverage only in non-commercially viable areas. In a few countries, governments play a more direct role in the issue of network infrastructure, by defining the requirements of a new national broadband network and taking a major role in the delivery of the network through direct public funding, ownership or a private finance initiative. In Australia and Qatar, governments have decided they need to directly control the provision of the broadband network through the funding and rollout of a national (largely) fiber infrastructure. However, in Qatar’s case the government was in the process of selling its national broadband company to a private operator while this report was being produced. In most other countries, provision of the network infrastructure is left to private network operators but is subject to government targets, including minimum standards in terms of coverage and performance (particularly download speeds). There is a mixed approach across the countries regarding how the plans aim to achieve these targets – sometimes the targets are almost purely aspirational but more often the government plays a role, in particular by funding network rollout in rural and hard-to-reach areas. In a few countries, such as Finland, achieving network infrastructure targets is supported through regulation, where the supply-side targets are set out in the universal service obligations. Internet adoption The issue of internet adoption is closely related to that of network infrastructure, and is also commonly dealt with in NBPs, including in most of the countries covered in this report. In several countries, special targets have been set that cover a range of areas regarding internet adoption. These targets include: Figure 3. Broadband infrastructure targets.
  • 10. • free access to the internet in specified public areas via Wi-Fi • internet access included within the universal service obligation • special measures to ensure the elderly have internet access • fiscal incentives to reduce the cost of devices and internet access • special measures to ensure that internet access is available in rural areas. Demand-side targets Demand-side targets have been set in a range of sectors in the countries covered in this report. Some sectors are particularly prominent across most countries’ NBPs. In particular, these are targets set for: • e-government • education • health. In both this section and the following section on implementation of the plans, we focus on these three sectors, taking a closer look at examples from selected countries’ plans for each of these demand-side sectors. 10 benchmarking 15 national broadband plans E-government In general, we class e-government targets as those that aim to increase the use of ICT within government departments, in particular where this has an impact on the type of interaction between a government and its citizens. Examples of types of targets include: • making more government information available online • connecting the offices of government departments with broadband links both for improved internal (intra) and external (inter) communications • migrating government communications with citizens from physical letters to e-mails • enabling citizen interactions with governments to be performed online • providing citizens with secure online government identification to facilitate online government transactions. In many countries, such as South Korea, targets for e-government are specifically set out, including the provision of particular systems such as an e-procurement service for dealing with online tax returns. This is a common approach. In other countries, such as the UK, the targets are expressed in more general terms in the NBP, to make government “digital by default.” Each government department is then required to develop its own plan with specific goals that it will try to reach. Education Educational targets are those that aim to increase the availability of ICT tools within educational establishments and to ensure that ICT skills are taught systematically. Examples of types of targets include: • ensuring that schools and other educational establishments are provided with high-speed broadband connectivity • providing (or subsidizing) IT equipment for schools and students • providing skills and technical training to students Figure 4. Demand-side targets
  • 11. benchmarking 15 national broadband plans 11
  • 12. 12 benchmarking 15 national broadband plans
  • 13. Countries tend to adopt targets in their NBPs that are specific and follow the SMART principles benchmarking 15 national broadband plans 13 to enable them to use ICT and to work in digital industries • establishing and provisioning online courses; in other words, using ICT as a tool in the educational process. Educational goals are common across the countries covered in this report. In Costa Rica, for example, there is a strong focus on connectivity, reflecting the general approach of that country’s NBP. Broadband access at given speeds is to be provided to schools and to higher education facilities by specific dates. Other countries, such as Australia and Malaysia, go significantly further, extending their plans’ targets to cover the educational approach (delivering courses through ICT tools and e-learning), the curriculum (making ICT a compulsory element), and providing equipment and training for teachers and students. Health Health targets aim to increase the efficiency and expand the reach of health care. Examples of types of targets include: • connecting hospitals and clinics with broadband links, mainly for improved internal (intra) communications • digitizing health records to enable quick and easy access for health professionals • using ICT to enable the establishment of clinics to serve citizens living in remote locations • providing health care by means of ICT (telemedicine). The ability of ICT tools to assist in the provision of improved health care services is well illustrated in Brazil, with its goal to provide more e-health centers to cover the country’s population and the development and increased use of telemedicine. In a country of Brazil’s size, harnessing the benefits offered by technology could be critical in ensuring that the whole population can enjoy even the most basic levels of support and care. However, ICT initiatives in the health care sector are widely recognized across the countries in this report. This is especially true in France and Sweden, where the digitization of medical records and improved information-sharing among medical practitioners are seen as being highly beneficial to efficiency and improved patient care. Conclusions Countries tend to adopt targets in their NBPs that are specific and follow the SMART principles. This is an understandable and effective approach that allows for clarity of purpose and the measurement of progress. However, this is only part of the process to develop a fully integrated ICT economy and society. To achieve the full level of integration, attention should also be paid to softer, qualitative targets that broaden the scope of the plan to describe how ICT can be embedded into the social and economic fabric, dealing with key issues such as security, privacy and ease of use. Countries set three types of targets. Some set overall goals for their plans but these can often be highly politicized and rather broad in aim. All countries set supply-side and demand-side targets, with the targets’ area of focus often reflecting the stage of ICT development in the country. Supply-side targets tend to be technical and measurable, including infrastructure provision, internet access and adoption. Demand-side targets are significantly more variable both in scope and by type. They can cover a wide range of different social and economic sectors and, while they can be measurable, they are often more qualitative in nature.
  • 14. implementation Figure 5. Implementing NBP – government action – different approaches This section reviews the approach that the countries in this report have taken to manage the implementation of their NBP, examining: • the extent of direct government involvement, including financing • the different ways in which the government can be involved • how progress is monitored • whether plans are in place to deal with delays. Findings There is a range of possible approaches (see Figure 5) regarding the most appropriate or most effective role for government action, ranging from national plans that are fully funded and directly operated by government agencies to plans that rely entirely on private-sector funding and operation. The approach 14 benchmarking 15 national broadband plans adopted can reflect the underlying political or philosophical framework in a country rather than an objective consideration of what could be most effective in achieving the NBP aims. However, in the countries covered in this report, we have observed a trend where plans do not fall into either of these extreme cases; they usually have a mixture of private and government funding and private/ public interventions instead. Within this middle ground, the type of government input can also vary widely, from direct action to interventions more designed to stimulate further action from the private sector, including promotional and educational activities, pilot projects and seed funding.
  • 15. Brazil UK benchmarking 15 national broadband plans 15 Scope of national plan Wide-ranging plan, covering infrastructure supply, adoption and demand-side initiatives. Mainly on supply side (infrastructure goals), with some e-government targets. Supporting measures Several new laws, decrees and programs to define and ensure delivery of the varied targets. Regulations to facilitate network rollout (changes to planning and development rules). Management Responsibility: Lead responsibility originally with a specially organized national committee but this was disbanded. The responsibility for coordination now lies with the ministry for communications. Responsibility: Lead responsibility lies with the ministry for communications. Financing: Direct government funding for many aspects of the plan: infrastructure rollout; fiscal incentives to provide low prices for equipment and access; and demand-side programs. Financing: Funding targeted to specific supply-side elements of the program and designed to stimulate additional private investment. Organization: Largely decentralized with each responsible ministry running the program within its sector. Organization: New body established to drive delivery of supply-side targets. For e-government, each department is required to produce its own plan. Table 2 compares summarized versions of the plans for Brazil and the UK, which have adopted different approaches to setting their NBPs, particularly in terms of scope and the role of the government. It may, however, be overly simplistic to think that countries adopt only a single approach to the level of government involvement. In some countries, there is strong direct government involvement in some aspects of the NBP, but not at all in others. In Australia, for example, we have observed that (prior to the current 2011 plan) the focus was very much on building the network infrastructure, and that this focus was clearly driven by a central government. Subsequently, the need to stimulate demand has led to a more diverse approach, with a series of initiatives that aim to facilitate and encourage both public and private sector interventions. Organization The countries also differ in terms of their organizational approach. We have observed that some countries take a centralist approach, with one ministry (or other body) responsible for running an integrated central plan covering several sectors. An alternative approach is to have a series of plans for each sector, (see Figure 6) overseen by the relevant government body. In this case, the key question in terms of meeting the overall targets in the NBP is the extent of coordination between the separate responsible bodies. If we compare the approach in South Korea with that in Singapore, we see that the South Korean approach is highly centralist with a single ministry responsible for delivering the central master plan. Within this master plan, there are overall targets and integrated cascading sector targets. Singapore has a series of different plans Table 2 Case study: Brazil and UK
  • 16. Figure 6. Organizing implementation of NBP by sector, each driven by a different government body. Integrating these separate plans is done in reference to the overall plan, and is managed by the communications regulator and the economic performance unit. These organizational arrangements also reflect the different roles required for an NBBP to be well managed. In all cases, a plan requires clear political will and visible commitment from the country’s leaders that it is of national importance and will be supported. This is essential – though not in itself sufficient – to ensure success. An NBBP also requires operations to be organized on a working level. Someone has to manage the specific details of each initiative and ensure the planned actions are carried out. Finally, someone needs to take overall responsibility for coordinating and driving the series 16 benchmarking 15 national broadband plans The approaches taken include both direct government funding and government actions, to a much lighter government role with more reliance on private funding and commercial initiatives. In this latter situation, the government’s role is usually to stimulate private interventions through seed funding, piloting and public.
  • 17. benchmarking 15 national broadband plans 17 of different detailed plans to ensure they are coherent and all work together to achieve the overall NBP objectives. This third coordinating role is critical to the management and implementation of the plan. If this role is not handled effectively, there is a significant risk that targets will not be met or that separate initiatives fail to be connected in a way that creates genuine progress toward achieving the plan’s goals. We observe that in the countries covered in this report, the central coordinating role is often taken on by a single government body, most commonly the ministry responsible for communications issues. In some cases, the role is played by a body that has been especially created for the purpose (a special commission such as in Argentina or a part of the prime minister’s office, as in Malaysia); this action in itself is a visible signal of the importance of delivering the NBP. Conclusions A variety of approaches are taken for the role and level of government involvement in managing NBPs. The approaches taken include both direct government funding and government actions, to a much lighter government role with more reliance on private funding and commercial initiatives. In this latter situation, the government’s role is usually to stimulate private interventions through seed funding, piloting and publicity. The government’s critical organizational role lies in the central coordination and monitoring of the detailed actions required by the plan’s goals. Most often, this coordinating role is given to the ministry responsible for communications.
  • 18. One of the critical roles for the central coordinating body is to monitor progress against the goals of the plan. Findings All countries seem to recognize the importance of monitoring progress as a means to verify that the planned actions are being taken and are effective. Nearly all of the countries covered in this report had some form of monitoring progress towards the NBP targets with a clearly defined body to undertake the monitoring. Even where a specific monitoring platform is not envisaged, such as in Chile and Costa Rica, the regular reports from the communications ministry or from the national regulatory authority often provide robust insights into many elements that make up the NBP. Publishing the results is also an important element to ensure transparency and to instill confidence that the plan is being implemented effectively. Almost all the countries in this report have published (or plan to publish) the results of their monitoring. 18 benchmarking 15 national broadband plans However, there is a more diverse approach to one further element in ensuring progress towards the plan’s goals, namely the setting of interim targets. Such targets are particularly important when the goals are ambitious (the stretch goals previously discussed in the Scope section); if it becomes apparent only near the end of the target period that a goal will not be met, it may be too late to take remedial action. Despite this, only about half of the countries in this report systematically set interim targets. In some countries, such as Australia and Sweden, an interim review of progress toward the desired plan goals has been conducted. As a result, additional targets were set, both to rectify perceived underperformance and to identify and exploit additional opportunities. A similar structure can be observed in some other countries, such as in Croatia, where the NBP sets out broad overall goals, which are further specified in subsidiary implementation plans (every one or two years). This approach allows for adjustments to be made to the initiatives and activities, so the achievement of the plan’s targets can be matched with the level of current success and take into account new market or sector developments. tracking Figure 7 Monitoring Progress
  • 19. benchmarking 15 national broadband plans 19
  • 20. 20 benchmarking 15 national broadband plans
  • 21. OVERALL OBSERVATIONS benchmarking 15 national broadband plans 21 The review of the 15 countries covered in this report, their NBPs and the management of these plans have revealed a wide range of approaches and results. Having a local context, in terms of both the current stage of ICT development and the political aims of the plans, seems highly important to the countries’ approaches. As a result, it is difficult to draw many firm conclusions by comparing the countries in this report, as their contexts differ. Nevertheless, we will attempt to make some overall observations from the study. Countries at different stages of ICT development tend to have different priorities and scope for their NBPs. In particular, we see that countries in the earlier stages of ICT development have a greater focus on supply-side initiatives, building network infrastructures and encouraging widespread internet usage. Countries in later stages of ICT development focus more on demand-side measures and embedding ICT into the national society and economy. All of the NBPs therefore seem to include all the different target levels (infrastructure, adoption and integration). For countries in the early stages of ICT development, many of the demand-side activities are more about adoption than integration. For countries in the later stages of ICT development, the smaller number of supply-side initiatives are usually closely linked to deeper integration activities. Even countries with advanced ICT development see the continued need to integrate ICT more fully into their society and economy, with a changing focus of targets to ensure that potential obstacles to full integration, such as privacy concerns, are managed and that all sectors can take full advantage of the future benefits. Setting specific and measurable targets is a recognized approach to ensure that the plan’s goals can be monitored and achieved. However, softer, qualitative targets are also important particularly as ICT integration becomes more fully developed. Supply-side targets lend themselves more readily to being expressed in specific, measurable terms but many effective demand-side targets express a direction of change but with less tangible, harder-to- measure KPI targets, which is also an important signal of progress toward a fully integrated ICT society. Demand-side targets can therefore be seen in both a measurable form and a more qualitative form but these two different types of demand-side targets should be treated separately. Management of the NBP also varies considerably across and within countries, depending on the political framework and type of initiative. There is no single right approach – central government control and funding is often used but is seldom the only approach taken. Effective government actions often focus on the stimulation of private funding and commercial activities. However, governments always play an important role in the central coordination of initiatives, in monitoring progress, and in ensuring the plan’s goals are achieved. Having a local context, in terms of both the current stage of ICT development and the political aims of the plans, seems highly important to the countries’ approaches.
  • 22. appendix COUNTRY MAIN SOURCE DOCUMENT OTHER Argentina Argentina Conectada Decrees and sector policies Australia National Digital Economy Strategy Brazil Programa Nacional de Banda Larga Decrees and sector policies Chile Agenda Digital Imagina Cile Decrees and sector policies Costa Rica National Broadband Strategy Digital social agreement Croatia Strategy for Broadband Development Implementation program Finland Productive and Inventive Finland Broadband for Everyone France Feuille de route de Gouvernment sur le numerique France Tres Haut Debit Malaysia National Broadband Initiative Digital Lifestyle Malaysia Qatar National Broadband Plan National ICT plan Singapore Intelligent Nation 2015 Masterplan South Africa South Africa Connect South Korea U-Korea Masterplan Sweden ICT for Everyone Broadband strategy UK Britain’s Superfast Broadband Future Government digital strategy 22 benchmarking 15 national broadband plans
  • 23. benchmarking 15 national broadband plans 23
  • 24. Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfil their potential and create a more sustain­able future. Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front. The content of this document is subject to revision without notice due to continued progress in methodology, design and manufacturing. Ericsson shall have no liability for any error or damage of any kind resulting from the use of this document A study by Cullen International for Ericsson Telefonaktiebolaget LM Ericsson SE-126 25 Stockholm, Sweden Telephone +46 8 719 0000 Fax +46 8 18 40 85 www.ericsson.com © Ericsson AB 2014