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2. Search engine optimization (SEO) is the way of
getting a website to rank highly in search engine results pages. When a user types a
word or phrase into a search engine, an algorithm returns all related web pages,
ranked so that the most related results come into view at the top of the first page of
results. There are many factors that search engines use to ascertain which pages
should be ranked higher, together with the content that appears on the page and
the other sites that link to it. SEO means optimizing all of these factors to help the
site move up the rankings of popular search engines such as Google.
3. Google changes its algorithm frequently, which
determines the ranking of the web pages. SEO techniques change according to
these algorithms. Some of the best known techniques are listed;
4. Guest blogging is one of the most effective ways of
link building. Google has also approved this way. Tips to follow while guest
blogging are placing the link to sites or blogs that have a high traffic and will pass
link value, make your post unique and informative for the blog users.
Guest Blogging
5. Broken links will make a website less productive or
effective for end users and search engines. Users prefer to go elsewhere if they find
these types of websites. The tips to follow for broken links are perform regular
broken link checks and fix them, create and customize 404-error page, implement
301 redirects, provide links to help the visitors and search engines get to their
anticipated objective.
Mend broken links
6. Study why your competitor is outranking you,
understand what additional strategies can get you to the top. Implement these
strategies and try to overcome your competitors.
Hunt down to competitors
7. In order to boost up about a product or service one
should be active on relevant forums and social media portals. Contact other
bloggers in the same industry for interview opportunities. These interviews may
boost the performance of the website as well as the brand authority in search
engine results. The interview must be interesting and unique in the interview.
Get interviewed
8. The importance of social media sites in the success of
businesses is inevitable. They play a huge role in attracting more and more
customers. Social media helps broaden good websites and content among the users
and networks allowing huge opportunities to attract natural links.
Get social
9. Wikis are a brilliant means to expand site's search
engine rankings and a guaranteed way of boosting a site's visibility on the web. The
chief advantage of wikis is that a website can aim related industry, subcategories or
country specifics.
Use Wiki links
10. eBook sites have their own page rank which is often
very high. Therefore eBooks linking with the desired keywords may be very
effective.
Broadcast eBooks
11. Making statements or creating press releases are used
for attracting attention towards something. These techniques can be also used as a
powerful marketing tool to drive traffic to a website and to gain exposure for a
business. With the right keywords this technique can be implemented very
effectively.
Make statements
12. For every business to be successful need to have a
good presence online. In making a good online presence, every website needs the
support of SEO services. In order to be high on the search engine results every
website should follow the guidelines put forward by Google. Treuemax provide
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