Canary Home Security offers an all-in-one smart home security device with an HD camera and sensors. It is easy to install, flexible to use, and space-saving. The device targets households and homeowners for security. It will be promoted through advertisements, websites, blogs and ensure product accessibility. Customers can provide feedback and a one year warranty is offered with a 60 day refund period. Revenue comes from device sales, commissions, and licensing.

1. Business Model Canvas:
Canary Home Security
Device
Prepared by:
Erica G. Inoue

2. Idea
 To keep your place (home) safe and secured
 All-in-one smart security device that
incorporates an HD, night-vision camera
and multiple sensors into a single package

3. Value Proposition
 Easy installation
 Flexible program or system
 User-friendly device
 Space-free device

4. Customer Segments
 Households
 Homeowners
 Bed spacers or renters

5. Channels
 Advertisements
 Websites (official site, social medias, etc.)
 Blogs
 Product accessibility

6. Customer Relationship
 Open for inquiries and/or feedbacks
through e-mail
 Provides 1 year limited warranty
 Refundable (60-day free trial)

7. Activities
 Effective and efficient promotions
 Maintaining the product’s standard quality
 Continuous product or system development
(upgrade/innovate)

8. Resources
 Investors
 Suppliers and/or manufacturers
 Internet connection (Wi-Fi or Ethernet)
 Android or Apple products

9. Partners
 Associates
 Suppliers and/or manufacturers

10. Revenue Streams
 Sales (Mark up price)
 Commission on possible resellers or
retailers
 Licensing

11. Cost Structure
 Average Initial Cost per product = $249
(Php 11,035.68)
 Shipping fee per product = $30 (Php
1,329.60)
• 1 US Dollar = 44.32 Philippine Peso
 Advertising fees
 Fixed costs and variable costs