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Gnowit pitch marketing meetup
- 1. Finding Trigger Events to Drive Sales Ottawa Marketing Meetup 10/24/16 www.gnowit.com eric@gnowit.com
- 2. Gnowit Inc. ● Founded in 2011 ● Several technology patents surrounding AI & NLP ● Collection and analysis of new content posted around the web ● Provider of customized, tailored solutions; we work with you to find what you need
- 3. Quick Questions ● How many people perform some form of media monitoring? ● How do you monitor? Google Alerts, Mention ● How useful is it? ● What do you do with the information? Social Media marketing, content creation, sales?
- 4. Why Monitor? ● To track yourself ● To track your clients, customers, or competitors ● To track leads you want to win ● To understand and learn about your industry
- 5. ● Collection and presentation of online content Gnowit Inc. ● Real-time alerts; Custom sources; Personalized queries; Sentiment analysis; Report creation
- 6. Trigger Warning ● Not necessarily triggering someone to buy; but finding those who have already been triggered ● Sales triggers are indications/cues that a potential customer is ready to BUY. ● The marketing experts have the right tools in his kit to do these jobs.
- 7. Trigger Identification Workflow ● Identify the benefits of your product or service ● Identify your target market: who will be willing to pay you? ● Identify when and why these customers will buy ● Identify the triggers that indicate when someone is ready to purchase ● Work with Gnowit to craft your query and find online content containing your desired signals
- 8. Case 1: Company Tracking ● Win more leads by understanding clients better through discourse ● Identify underlying signals that indicate potential wilingness to buy (grand opening, product launch, growth, funding round, management shakeups)
- 9. Case 1: Example Query ● Let's go through an example to see how easy this is
- 10. Case # 2: Lead Generation ● Development studio creates new fitness app ● Decided that their target market is small fitness/yoga studios ● Discovered that an appropriate trigger for purchase is when a new studio opens up
- 11. Case #2 ● Let's send some leads to our sales team
- 12. Case #3: Content Creation ● Writing around trigger events is a great way to generate content for your site and appear like an idustry expert ● An industry consultant wants to sell her consultancy services ● Bringing in traffic, building credibility and clout
- 13. Case #3 Let's find something to write about!
- 14. Twitter Monitoring ● Twitter account tracking ● Be an early adopter ● Request what we should monitor
- 15. Thank You! ● Free trial ● Register TODAY his week for bonus features and extended access ● WWW.GNOWIT.COM ● eric@gnowit.com
- 16. Finding Trigger Events to Drive Sales Ottawa Marketing Meetup 10/24/16 www.gnowit.com eric@gnowit.com
Hinweis der Redaktion
- 3. At our core, we specialize in the collection of data. 4. We tailor our solutions to fit the needs of individual clients; we do this by working closely with each user and understanding and delivering to their goals by way of inital discovery and onboarding sessions. 5. Here are a couple of organizations we've had business with
- Find specifics of use case
- Brand awareness, industry awareness, sales and marketing
- Gnowit can generate more leads for your business by discovering media surrounding important sales-driving trigger events
- As you see, I've written a trigger warning here – I will be using this word a lot in the next 10 minutes, so if you find yourself sensitive to Sales, I advise you cover your ears. So what do I mean when I mention sales triggers? 1. I don't mean triggering someone to buy your product; I mean finding somebody who has already indicated they are ready for your product, without even knowing it. Beach volleyball: I'm not going up to people telling them to play beach volleyball, and therefore to buy my product; I am finding those who already plan to play. I am looking for planned events like beach days, tournaments, and company picnics that I can approach and offer a good deal to. 2. It's the marketer's job to find them and put the right product in their hands.
- Here we have a pretty typical sales process – millions of words have been written on these concepts in the past, so I will only quickly touch on them. The goal of any growing startup is ultimately to find a reliable base of customers to purcahse your product. Here is a typical example of how you can reach that point:
- Company tracking There are two types of businesses you may like to track; those you have previously done business with, or those you have identifed as potential leads you wan to win 1. Businesses you have already associated with can still be significant, because there is nothing better for the marketer than a repeat customer; you can track discourse such as news or awards; an excuse to reach out and congradulate your contact when things are going well (typically a good time to pitch a sale) 2. If you've identified a lead you would like to win, then you can identify… Grand opening, product launch, company growth (HR software), funding round, managment shakeups
- Spikes indicate that you have dominance of a topic that you can write about
- We extact hyperlinks from every Tweet on the accounts we track Anybody who registers for Gnowit from this meetup will have this feature activated when ready As we build the feature, we are looking for input as to who YOU want to track: influencers, content producers, link aggregators, etc, in marketing/growth hacking sphere
- You can send me an email to indicate that you attended this meetup (if I don't beat you to it), and we can schedule a consultation on how to bring your monitoring to the next level.