HomeRoots Pitch Deck | Investor Insights | April 2024
Social media-training-market-research-assoc-2010
1. Social Media Training
Social Media Research Workshop – Market Research Association
@EricSchwartzman - #smrw
First Outlook Conference, - Nov. 2, 2010
Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons.
Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0
3. 3
Digital Survey
• Private vs. Public vs. Nonprofit
• Engagement vs. Monitoring vs. Analysis
• Keyword Discovery Wordle
• Inbound Links
• Twitter Geo Search
• Subscribe to Wikipedia Article Revision History
8. 8
Plenty of Options
Public Affairs
Customer
Relations
Investor
Relations
Labor Relations
Community
Relations
Industry
Relations
Media Relations
Analyst Relations
Public Relations
34. 34
From the Educated Guess...
“Essentially, all models are wrong, but some are
useful.”
George E. P. Box in 1987
Professor Emeritus of Statistics
University of Wisconsin
35. 35
To Mining and Modeling Actual Conversations
"All models are wrong, and increasingly you can
succeed without them.“
Peter Norvig
Research Director
Google
37. 37
PC Adoption by Businesses
Financial
• Back Office
• Financial Modeling, Accounting
Service &
Support
• Customer Relationship Management
• Technical Support, KM
Business
Lines
• Distribution, Sales, Marketing
• Manufacturing, Legal, HR
41. 41
Social Media Marketing Adoption in Business
Source: Altimeter Group
• Monitoring conversations
• Defending the brand
• Real time course correction
• Social media interactions from real world events
49. 49
The Bad News
"Companies have learned to do
more with less," Welch said.
Jack Welch on the impact of
technology on business
Source: Time Magazine
53. 53
Digital Life covers 46 markets and 88% of the global internet population
More than twice as many markets as any other study of its kind
53
Latin
America
North
America
Sub-
Saharan
Africa
Middle
East &
N. Africa
North & West
Europe
South &
East
Europe
Developed
Asia
Emerging
Asia
China India
54. 54
It’s Time to Play…
Who Wants
to be a
Social
Media
Research
Rock Star?
68. 68
State of Search and the Net
3 billion – Daily Google searches processed
1.6 billion – Worldwide online population
230 million – American with Net access
93% -- Americans with high-speed access
228 million – Americans with mobile phones
Source: Googled by Ken Auletta
81. 81
Writing for Search
Wit, irony, humor and style
Clever titles and headlines
Search engine technologists vs. marketing experts
AP – Headlines 40 characters or less
For People For Search
Section: “Real Estate” Section: “Homes”
Section: “Scene” Section: “Lifestyle”
Section: “Taste” Section: “Food”
Headline: “Unsafe sex: Has Jacob Zuma’s rape trial
hit South Africa’s war on AIDS?”
Headline: “Zuma testimony sparks HIV fear”
Headline: “Tulsa star: The life and career of much-
loved 1960’s singer”
Headline: “Obituary: Gene Pitney
Headline: “It’s Chemistry Over Pedigree as Gators
Roll to First Title”
Headline: “Gators Cap Run with First Title”
145. 145
Demo: Monitoring Online Forums in Google Reader
Forums RSS
Feed Loaded in
Google Reader
Click “Manage
subscriptions”
link to put feeds
into folders
177. 177
The Only B2B Social Media Book
ORDER AT
Amazon :: Barnes & Noble :: Borders
178. 178
Keep in Touch
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzman.com Website
ontherecordpodcast.com Podcast
spinfluencer.com Blog
@ericschwartzman Twitter
facebook.com/ericschwartzman Facebook
linkedin.com/in/schwartzman Linkedin
youtube.com/spinfluencer YouTube
slideshare.net/ericschwartzman Slideshare
Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons.
Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0
Social Media Training
Get the
Deck