See an illustration on the design of a new range of softdrink coming!

1. INTRODUCTION Our Company has decided to invert a new soft drink which is meant to reach young, health conscious segment. This presentation will show what the company has planned to reach this targeted group how to influence them and how to lead them to accept this new soft drink.

2. GILEAD COMPANY G & C © 2011 The Gilead Company, all rights reserved. The Levi bottle are registered trademarks of The Gilead Company.

3. A new soft drink LEVI

4. LEVI Is the soft drink that is made with ingredients which has great benefits to young, health-conscious people, which includes teenagers and young adults. Is well scientifically proved to be real good source of not only energy giver, but nutrients filled with a lot of minerals and vitamins than any other soft drink in this Continent.

6. First starting with leaflets.

7. Second free samples in the shop in the first days of promoting Levi

8. Third through mass media

9. And finally Through social network

11. With leaflets distributed in areas where they are likely to be found for example, football field, shopping centers, schools and universities, They contain our sample and information based on its significance.

12. We are going to set posters on the buses, walls of the street, in the cinemas inside and outside the building, along the restaurant. This will definitely attract our target who will never miss visiting this places.

14. The Posters Is cheap and easy to see type of advertisement. It is daily seen by all those that walk every day in the street. Posters will automatically recall someone’s mind to think of the kind of advertisement they have seen and then make decision. This will reach runners in the street and busy people along the way.

17. Message both verbal and non-verbal provide more information example the posters, symbol like the coca-cola company

18. Informal sources influence the success of the company product to be largely accepted and consumed by consumers. In general, the information above states clearly that face to face, verbal and non-verbal, and community sharing information enable not only the product to be successful in terms of sales but also gives a company a good name.

21. The use of advertising using newspaper has decline, historically, in the past the newspaper was a leading advertising medium.

22. The putting of advertising poster on the newspaper is a challenge due to the size of magazines.

23. Clutters can lead to readers’ despising the advert due to time limit or quick viewing.

25. Unable to employ visualization.

26. Difficult of buying radio time.

29. Give positive reason on the product

31. Bibliography 1. Fill, C (2006) Marketing Communications 4th edition, Prentice Hall Europe Imprint. 2. Pike, S (2008) Destination Marketing , Elsevier Inc. p.263 3. Shimp. T A (2010) Integrated Marketing communication In Advertising and Promotion 8th edition , South-Western Cengage learning p.113 , 362-380 4. Schiffman et al (2008) Consumer behavior, Pearson Education Limited. P. 282, 283, 286 & 289