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Customer Success Story: Movile
1. Equinix.com.br
The Customer
Movile is a leading mobile content and commerce platform developer in Latin America. “In
partnership with approximately 70 carriers, the company provides services to over 700 million
customers. Every month, 50 million people access the company’s services in their mobiles,
smartphones and tablets, ranging from games and apps (e.g. iFood, Apontador and PlayKids)
to well-rounded solutions integrating m-Commerce and m-Payment transactions,” said Flavio
Tooru, Movile’s Infrastructure Manager.
Business Challenge
In a thriving mobile content market, one of the key elements of the company’s success lies
in end user experience. Low-latency and high availability are paramount to render the
best experience possible. Another key factor that must be considered to attain consistent
performance is neutral connection. Ensuring services are constantly available and stable –
even during peak service times – is essential for Movile’s business, which grew 80% in the
past 7 years.
Solution and Value Realized
Movile’s and Equinix´s staff designed a solution based on AWS Direct Connect,
establishing a private and secure network connection based on hybrid architecture.
“Such innovative feature provides all local-infrastructure benefits to Movile. Besides
cutting down network costs, the company is able to enhance the end user experience,
since the performance is far superior to Internet-based connections,” said Rodrigo
Guererro, Equinix’s Sales Director in Brazil. Since the project’s kick-off, the company
has trimmed latency down by 70% – from 12 ms to 5 ms. Users now rely on a much
more stable and extremely secure environment, in addition to the enhanced app loading
performance.
Results
Performance enhanced by 70%
compared to Internet and VPN
connections
Latency down from 12 ms to 5 ms
Stable service, enhancing the end user
experience
Lower Internet bandwidth costs
Secure and private access to transfer
and duplicate AWS data to physical
storage solutions
Higher availability, enhancing stability
and safety
EQUINIX CUSTOMER SUCCESS STORY
MOVILE
CONTENT&DIGITALMEDIA
Movile´s performance is improved by a
70% reduction in latency, from 12 ms to
5 ms using Equinix and AWS Direct
Connect.
“Low-latency is a critical factor of our business’ success. The
AWS Direct Connect allowed us to render optimized, secure
and consistent performance to all of our customers”.
Flavio Tooru, Movile’s Infrastructure Manager