Preparing for the Future of Enterprise Mobility -- Insights Not to Miss

Sr. Social Media Consultant um Enterprise Mobile
30. Sep 2013
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
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Preparing for the Future of Enterprise Mobility -- Insights Not to Miss

Hinweis der Redaktion

  1. Here’s a look at our agenda for today! Breathe, Be Upbeat. Smile.
  2. ERICA: Your presenter today will be Marco Nielsen, Marco is the VP of Services and the Chief Mobility Architect at Enterprise Mobile. He leads the company’s services division. As one of Enterprise Mobile’s senior technical experts, Marco participates in the most complex and challenging projects, drawing on his technical expertise. Today’s survey was conducted by a third party research company.
  3. ERICA: Before we dive into the results of the survey, let’s discuss the methodology behind it. Our purpose in conducting this survey was twofold. First, we wanted to find out what technology leaders consider to be the most essential elements of a mobile strategy. Second, and most importantly, we wanted to identify where organizations are placing their bets for the future of enterprise mobility. To find these things out, we solicited the input of a very targeted group. All survey respondents are actively involved in the IT decision making process at their companies. Their companies are mid to large-size, generally with more than a thousand employees, and they all use or plan to deploy mobile solutions. In addition, we want to call out that this survey was conducted in August of 2013 so the results are fresh and the insights we draw from them are current.
  4. MARCO: Thank you Erica. Thank you for attending and good to have everyone on this webinar.Jumping right into our first topic, Enterprise Mobility is a Priority.
  5. Enterprise mobility will be an important part of organizations IT strategy in the next 18-24 monthsMARCO: The fact that you’re attending this webinar means you likely won’t be surprised by our first stat: 82% of respondents agree that enterprise mobility will be an important part of their organization’s IT strategy over the coming months. So, if mobility isn’t integral to your business already, it will be soon. This means the pressure is on to establish a strong, forward-thinking strategy around mobility and our hope is that the results of today’s survey will help guide you as you develop your organization’s policy or refine the one you’re using now.
  6. MARCO: We asked respondents to rank which initiatives will provide the biggest impact to their organization in the next 18-24 months and enterprise mobility came in a close second. So, while security may be considered the most impactful initiative, 60% of respondents ranked enterprise mobility as one of the top three most impactful initiatives. This is something we have also seen with many of our customers. The mobility projects have high visibility and very often to critical business needs and drivers.
  7. MARCO: The focus on enterprise mobility isn’t just wishful projects. In fact, 72% of the IT leaders we surveyed say they’ll spend more than 20% of next year’s budget on enterprise mobility. Of those 31% will spend more than 40% of their budget on enterprise mobility. That shows that a large chunk of IT budgets are riding on a lot of new investments, critical implementations and perhaps additional costs..
  8. Organizations are challenged with finalizing and implementing their enterprise mobility strategyMARCO: Now that we’ve established the importance of enterprise mobility, how do you tackle it? To us, the answer is simple. All organizations need a mobile strategy.With that said, while there’s a clear consensus on the importance of mobility strategy, our survey shows that most organizations aren’t quite there yet when it comes to have a fully developed strategy in place. Instead, organizations are in varying stages of their enterprise mobility strategy and nearly half of all respondents have no enterprise mobility strategy.
  9. Organizations are challenged with finalizing and implementing their enterprise mobility strategyMARCO: While the other half may have some level of a mobility strategy, only 8% of respondents have a fully developed enterprise mobility strategy and have implemented it companywide. That‘s a huge gap between action and recognized need. The critical importance of a mobility strategy combined with the fact that many organizations do not yet have one presents a great opportunity for organizations that are ready to get serious about mobility. They can get a jump on their competition and bring themselves into line with mobility thought-leaders in their vertical.
  10. MARCO: Now we’ll dive straight into the meat and potatoes of mobile strategy.. For those companies that do have a defined mobile strategies, what are the components that are most likely to be present in that strategy?The following elements are present in most (+60%) of strategies:Enterprise Mobility Management (EMM) – The overall process of evaluation, implementation, and administration of solutionsthat simplify oversight of and minimize risk to your enterprise mobility environment. So this could include MDM or other solutions.Mobile Application Development – The design and engineering of your mobile apps and other software that together define what your mobile environment is and what your people can do with it. We are seeing many customers creating custom applications, and/or adopting off the shelf mobile applications. Mobility Monitoring and Analytics – The ability to aggregate and measure mobility performance is crucial to the success of every device deployment, regardless of scope.Mobile Workforce Support – Extending your IT services and staff using outside resources to help execute on your mobility strategy, usually including training and helpdesk support. Some topics to think about are service levels and how you can train or staff up to handle the changing mobility landscape of platforms and devices.Mobile Security – The planning and implementation of solutions designed specifically to protect your mobile environment at the device, app, and data levels.Other factors included in just under 50% of policies include: Enterprise Mobility Deployment – The process of acquiring, configuring, and distributing mobile devices (or registering BYOD devices). Policy Development – The establishment of rules and enforcement mechanisms for device and app usage and security. It can also include the specifics of who can and cannot or when users can or cannot use mobile devices as part of their work.
  11. Elements included in respondents’ mobile strategy by maturity stage. MARCO: So which of the just mentioned mobile strategy elements, are most mature and developed? “Enterprise Mobility Management” (EMM) and “Mobility Monitoring and Analytics” are the front runners here, which tells us not only that having a strategy is important, but also that companies are concerned with measuring the efficacy of their strategy. “Mobile Application Development” and “Mobile Workforce Support” are also ranked as elements of mobile strategy that are likely to be fully or moderately developed.
  12. As supplemental content, you’ll find attached to today’s webinar a recent brief on enterprise mobility planning that further discusses some of these trends we’re seeing in the industry. These trends include:Relevant apps. It used to be the devices and e-mail that got all the attention, but apps now play a greater role in strategic decision making.Device Form Factors. For many of your employees, having a smartphone isn’t enough. Tablets have become functional, and pushing out the need to carry laptops to meetings. Make decisions with different screen sizes in mind as well..The move to HTML5. We’ll talk more about this trend further on in the presentation—could be a game changer, unless you have some functional needs for native apps..Cloud and virtualization. A growing number of companies are turning to cloud-based mobile apps and virtualized apps to more securely store data. BYO... According to a survey by analyst house Ovum, 56.8 percent of employees use personal devices, apps, and other technology elements at work.Social media. Twitter and its counterparts aren’t just for teenagers anymore. Business intelligence (BI). Using mobile devices for visualization and analysis is becoming increasingly common as software developers bring big data to small screens, using the cloud to store the information required to deliver BI insights.
  13. Our next survey subject is on Productivity and what we have found there..
  14. The top three drivers of Enterprise Mobility are Improved Employee Productivity, Improved Customer Satisfaction and Reduced Operational CostsMARCO: We’ve already established that organizations are thinking a lot about enterprise mobility. Let’s take a step back, and look at what they’re looking to accomplish by going mobile. The survey tells us that productivity is the top driver of enterprise mobility. Companies want to give their employees tools and resources to maximize productivity and mobility is key to achieving this goal. 67% of survey respondents placed “Improved Employee Productivity” as one of the top three drivers of enterprise mobility. Other top drivers include “Improved Customer Support/Satisfaction” and “Reduced Operational Cost”, both of which we’ll discuss more later in today’s webinar.
  15. Productivity is the primary category of applications that organizations are looking to offer on mobile devices over the next 24 monthsMARCO: Mobile apps are top of mind for technology leaders and again here, we see the importance of productivity. While organizations are looking to offer a multitude of types of apps in the next two years, apps that focus on productivity are seen as being by far the most essential to business. Since we know that many employees have their devices with them 24/7, providing real-time data and access to organizational systems whenever, wherever makes sense. Compared to the other application categories, productivity apps are usually applications that simply empower their employees to be more flexible and still get their jobs done. Things like editing Word and PowerPoint files. Viewing PDF files. Most examples are Office type applications, like Quickoffice that Google recently purchased and now giving free licenses away of the application, Apple is also giving away their iWorks suite and Box has also entered the arena and added in Notes functionality. At Enterprise Mobile we also see almost every customer have several of these application pillars in their strategy. For example line-of-business type applications that enable their end-users to create revenue or sales enablement applications to help win the company more business effectively.
  16. Across the enterprise, we can see the focus is on several factors when it comes to increasing productivity:First, keep your technology current. Newer consumer technology is more likely to be embraced by users. Newer devices or updated mobile operating systems also can offer better security and manageability so you have more to gain than just productivity. Of course there are cost and support concerns associated with the implementation of new devices so finding the right time of year or cycle to make such changes is important too. Second, embrace flexibility. The BYOD phenomenon continues to grow and as we discussed in a previous slide, has expanded to include applications and other technology, as well as devices. Employees want to work from different locations, at different times, using different technology. Third, make smart app choices. When developing apps for your organization, placing an emphasis on compatibility and usuablity will prove beneficial to productivity.Lastly, support matters. Whatever it is you choose to implement, make sure your IT department can back it up. Nothing is more of a productivity killer than a non-functional device or an app that keeps quitting on you and you don’t have anyone to call for support..
  17. Our 3rd topic is Applications and Platforms.
  18. In the next 18-24 months, it will be important to IT executives to have an enterprise app store that delivers cloud data, mobile apps and internal web appsMARCO: Speaking of apps, respondents were clear that enterprise app stores will play a big role in enterprise mobility going forward. It’s all about the apps.Survey results for this question are inline with Gartner analysts who predict that, “Within the next four years, up to 25 percent of enterprises will have their own enterprise app stores for managing corporate-sanctioned apps on PCs and mobile devices” (source: http://www.zdnet.com/more-enterprise-app-stores-on-the-horizon-gartner-says-7000011978/). What we see customers do is once they choose a MDM or MAM solution is to quickly get their enterprise app store running and giving some benefits back to their employees, with line-of-business apps, recommended and supported applications, or even free licenses of key applications.
  19. Android selected most often as the mobile platform organizations plan to write applications toMARCO: When it comes to writing apps, Android is the platform to do it on according to 68% of survey respondents. Windows and iOS have their place not far behind (with 57% and 54%, respectively) so developing for all three of these platforms is smart, with an emphasis on Android. Blackberry has behind their glory days, indicated by the fact that less than a third of respondents say their organizations will be writing apps to Blackberry’s platform in the future.Worldwide Android is the most dominate mobile platform, with Google estimating 1.5M devices being activated every day (June 2013) and on now over 900M devices over the last 5 years. (Source: https://plus.google.com/+LarryPage/posts/QVbFayWxfrm) But Android is still a “hot mess”, with multiple form factors, OEMs, enterprise support and security worries.
  20. Blackberry decreases sharply when asked what platforms will be supported in 24 monthsMARCO: Not only are less applications likely to be written for Blackberry moving forward, respondents tell us that support for the platform will also decrease substantially. Just a third of the mid to large-size companies we surveyed plan to support Blackberry in the next 24 months although nearly double that number are currently supporting the platform. Support for Windows Phone and Mobile won’t decrease as dramatically but it’ll take hit too. As you can see in the graphs there is still a lot of multi-platform support going on, and shifting of supportability, it’s still a 3 horse race. I see a lot of customers waiting to see if Microsoft will get their ship turned around and come back with some better Enterprise plays in their mobility space, and some customers are already jumping on to it.. Samsung has also moved the stakes way up with their Samsung Knox offerings compared to the other Android OEMs, and Apple’s iOS 7 release builds even further upon some strong enterprise support..
  21. Organizations plan to move to HTML 5 in the next 18-24 monthsMARCO: Another trend to take note of is the move to HTML5. Nearly ¾ of IT executives surveyed indicate they’ll be moving to HTML5 in the next 18-24 months and with good reason. HTML5 can save time and money for organizations, particularly in the development phase, and once developed, apps can run on multiple platforms. HTML5 also aligns nicely with the bring-your-own-device (BYOD) policy most companies are employing today. At this point, native apps are still offer greater flexibility but it will be exciting to see that gap close over the coming months. There will still be instances where a native apps makes more sense, as connectivity may be growing faster and faster, it is still not possible to say that you have a 100% availability for some business verticals. We have customers where their apps must function in the basement of buildings without connectivity..
  22. MARCO: As we’ve established, enterprise app stores are the future. With this, comes a need for mobile application management (MAM) features or solutions. MAM solutions certainly have their benefits: one of their primary focuses is on solving for concerns about unsecured apps. There’s confusion on how to draw the line between business and personal use of apps and MAM makes this delineation clearer. MAM can also alleviate some of the need for mobile device management (MDM) by providing a more targeting focus on what needs to be managed and how.MAM solutions are a work in progress though. At this point, licensing and app development for the enterprise is still playing catch-up. Part of the reason for that lag is likely the perception that applications in general, and MAM specifically, are too complex. This perception will change though, as enterprises realize that managing one device isn’t actually simpler than many apps. More updates to the mobile operating systems can also make this task easier as the features go more mainstream..
  23. Our 4th topic is on the ever looming Security topic..
  24. Data security was the biggest barrier to mobile strategy implementation for those organizations with a fully developed strategy MARCO: When it comes to security, we hear you loud and clear: you’re worried about it. Data security was far and away the biggest barrier organizations report encountering when implementing a mobile strategy. With the increasing usage of mobile platforms, attack vectors and more exploits are growing rapidly. In the past week when new operating system updates are released, new features are put under scrutiny for vulnerabilities immediately.
  25. IT Executives are concerned with the level of security on a mobile device when it comes to corporate information from email/data/apps locally stored on the deviceMARCO: Complicating the issue of mobile security is it’s multi-level nature. It’s not just the device platform that need to be secure, it’s also apps and data itself. Mobile device management (MDM), mobile application management (MAM) and mobile content management (MCM) are all critical to the success and security of an organization’s mobility plan. While MDM is all about locking down devices, MAM helps safeguard mobile environments by controlling application access; only certain users can use particular applications on particular devices; data loss protection; secure containers, and micro-VPN tunneling features. MCM focuses on the data itself, rather than your organization’s devices or applications. MCM strategies help establish a secure solution to provide access to data, encrypting it and how to access it on mobile devices.. Of course, the key is finding that magic mix of MDM, MAM, and MCM strategies and tools that fit your requirements..
  26. MARCO: The concern over security may not be a new one, but as the industry grows, existing concerns become more complicated and new concerns emerge. As the use of mobile technology increases, it will become a bigger and bigger target on all platforms. Large scale incidents may happen soon, as well as lots of corporate incidents the general public will likely never hear about. Recent “big brother” attention has brought security to the forefront of the consumer’s mind so we can expect more customer awareness and concern than in past years. Lastly, as the number of products available continues to grow, new security issues will arise. Wearable computers and machine-to-machine devices, may shift the current focus from “phone” based devices, to a consumer device running a mobile operating system of nay kind and how do you manage security on all of them..
  27. MARCO: To wrap things up.
  28. MARCO: We’ve presented you with a lot of information today but if you only remember one thing, let it be this: enterprise mobility is a priority for IT executives and the organizations they represent. Here are a few other takeaways:It is essential for organizations to establish a enterprise mobility strategy but most companies aren’t there yetProductivity is the driving force behind the desire to “go mobile”Security is biggest obstacleWhat’s the call-to-action? Establish a strategy. Outsource gaps if needed. Implement the strategy and refine.
  29. MARCO: How are companies planning for the future of enterprise mobility? What are their mobility priorities? What challenges do they face? What is their strategy? What is yours? How are they implementing their strategy? How should you? Enterprise mobility poses lots of questions. In addition to the takeaways presented in the last slide here are some recommendations for what you and your organization should be keeping top of mind over the coming months. Mobility trends are evolving, staying up to date on those trends will help set your organization apartWhile the trends may change, MAM type features are here to stay so make sure you’re factoring it into your mobility strategyKeep productivity top of mind as you do all things mobility related-from setting policy to developing appsKnow that security is a moving target
  30. MARCO: Thank you so much for attending today’s webinar. Within the next few days, we’ll be following up with an email pointing you towards our full research report. The report covers everything addressed today, as well as other key insights on the future of enterprise mobility. I also want to encourage you to check out Enterprise Mobile’s blog. The posts you’ll find there cover a wide array of topics that address every phase of the mobility lifecycle. And of course, please don’t hesitate to contact us.
  31. Enterprise Mobile is the leading provider of Managed Mobility Services,making it simple and affordable for customers to keep up with the quickly evolving mobile marketplace. Enterprise Mobile draws on our deep mobility expertise and best practices in every facet of the mobile lifecycle, from planning and application development to management, support, and optimization.Contact us today!