Enterprise Ireland eMarketing Event - Kilkenny 21st March 2013

1. John Caldwell
john@creatorseo.com
01 5313061 / 061 513267
086 2410295

2. Introduction
Google offers a variety of free tools to help you
build your online business.
These include creating social networks, site maps,
track site statistics and much more.

3. Today we will cover
Google analytics for websites
Promote your business using Google+ and Google Places
Make Google aware of your site updates using Webmaster Tools
Advertise on Google using Google Adwords
Generate revenue using the Google AdSense program
Track your brand or even competitors using Google Alerts
Find out what is trending using Google Trends
We will also look at Google Insights, Google Keyword Tool,
YouTube, Google Maps and Gmail.

6. Google Apps
• Most are free and ‘hosted
in the cloud’ by Google
• Easy to use
• Allows staff and outside
contacts to communicate
and collaborate online
• Email includes anti-virus
software and spam
filtering.

7. Google Sign in

8. • @gmail.com or you@yourcompany.com - Free
• 10 GB Free Space
• >10 GB - Monthly charge per user
• Email on your mobile

9. • Reminders to mobile and inbox
• Multiple and share calendars
• Free

10. • 5GB Free storage then Monthly charge for Drive
• The Cloud - access files anywhere
• Docs, Sheets and Slides editors: multiple people can work
on the same documents at the same time.

11. Google Docs
Free web-based programs:
•word processing,
•spreadsheet and
•presentation programs
-Create, edit and save documents
-Collaborate with multiple people at
the same time
-On-screen chat window for
spreadsheets, and document
revisions show you exactly who
changed what, and when.

12. Google Contacts
• Store contacts

13. Tools to use with your
website

14. Google Analytics – measurement tool for your website
• Understand how people interact with your website
• Improve site content and design
• Turn more visitors into customers
• Engage the community

15. Google Analytics – measurement tool for your website
•Where are the visitors coming from
•Type of traffic

16. Google Analytics – measurement tool for your website
•What social engagement do you have?

17. Google Analytics – measurement tool for your website
•Where is your traffic coming from?
•If you have goals set – what are the conversions?

18. Google Webmaster Tools

20. Google – No competitive site performance check
•Test your site on - www.mysiteperformance.com

21. Google Translate
Quickly translate text or an entire web site

22. Blogger
Free custom, hosted blog with features
such as photo publishing, comments, group
blogs, blogger profiles and mobile-based
posting :
• Simple-to-use
• Great for SEO

23. Social

25. Picasa
Organise and edit your photos in one place
Turn photos into movies, collages and/or slideshows
Share or link to your website

26. Google Profile
A Google profile is simply how
you present yourself on
Google products to other
Google users.
• You control how you or your
business appear on Google
• You can include, links to your
blog, online photos, and other
profiles such as Facebook, etc.
• Will become important for
authorship

27. Google+

29. Sample Google+ Account

30. Sample Google+ Account

31. Google hangouts
• Instant messaging
• Free PC-to-PC voice chat and
voicemail
• Send files to your contacts
• Gmail notifications on your desktop

32. Advertising

33. Google Adwords
Google Adwords enables advertisers to reach the people who are interested in their products or
services. Ads placed on a bid basis against assigned budgets.
- Google Search
- Google Network

34. Google Keyword Checker
Google Adwords enables advertisers to reach the people who are interested in their products or
services. Ads placed on a bid basis against assigned budgets.
- Google Search
- Google Network

35. Google AdSense
Google AdSense is a flexible, hassle-free way to earn revenue by showing relevant and engaging ads
alongside your online content.
- Google Search
- Google Network

36. Information

37. Google News
Google News gathers information from nearly 10,000 news
sources worldwide
You can personalise the news items that interest you!

38. Google Alerts
Google Alerts are email updates of the
latest relevant Google results

39. Google Trends
Compare search volume patterns across specific regions, categories, time
frames and properties.

40. John Caldwell
john@creatorseo.com
01 5313061 / 061 513267
086 2410295