SMAC, an acronym for Social, Media, Cloud and Analytics is the new buzzword in the IT space today. A look at how the convergence of social, mobile and cloud disruptive innovations are driving IT growth today.

2. Table Of Contents
The Rise Of SMAC----------------------------------------------------------------3
A Look At The Future of SMAC-Enabled Services-------------------------4
How Do These Technologies Work Together Coherently?---------------5
Forces Driving SMAC------------------------------------------------------------6
Level Of Impact On Enterprises------------------------------------------------7
The Way Ahead For Enterprises With SMAC------------------------------8
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3. The Rise Of SMAC
SMAC, an acronym for Social, Media, Cloud and Analytics is the new buzzword in the IT space today
A convergence of these social, mobile and cloud disruptive innovations are redefining business
models & driving IT growth today
This has led to continuously evolving enterprises driven by these technology enablers
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4. A Look At The Future of SMAC-Enabled Services
SMAC is driving IT
industry’s growth
with a predicted 13%
rise in exports in
2014 Research Firm Offshore Insights predicts
that Global 2000 firms will spend 15-
16% of their IT services and outsourcing
budgets on SMAC – Social, Mobile,
Analytics and Cloud technology
With more than 24 billion interconnected mobile
devices by 2020, SMAC will present a business
opportunity of more than $1trillion during the same
period
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5. How Do These Technologies Work Together Coherently?
Social
With high
usage rates
of social media
channels, it has
turned out to be the
greatest source of data
mining for enterprises. It
has helped them get precise
information on their target
market and offer tailor made
products at the right place and
time
Analytics
Analytics processes
the captured data
to gain valuable
insights like
behavioral patterns
and preferences for
enterprises
Mobile
Custom
applications
enable a
consolidated view
of analytics along
with other features
thereby enabling
improved customer
engagement
Cloud
Cloud
enables storing
the data collected
from different
channels and
makes it available for
analysis anytime,
anywhere
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6. Forces Driving SMAC
5 billion mobile devices and hence $52 billion mobile applications by 2016, according to Gartner
India will have 85 million smartphones by 2015, and they will drive a substantial amount of
commerce
With more than 70 billion updates shared every month on Facebook and close to 200
million tweets shared online every day
By 2015, the global big data market size will reach $25 billion as reported by CRISIL
IDC predicts that public cloud services revenue will grow 26.4 per cent year-over-year until 2016, and
private cloud services revenue will grow at 50 per cent year-over-year until 2016
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7. Level Of Impact On Enterprises
Mobility
Cloud
Analytics
Social Media
Impact on Enterprises
Source: PWC
Clearly mobile technology will be the centrifugal force
driving this new wave. This has led companies to adopt
a mobile first strategy and top Fortune 500 companies
are incorporating solutions that leverage social, cloud,
mobile and analytics.
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8. The Way Ahead For Enterprises With SMAC
Wearable devices will also be powered by SMAC.Devices like Smartwatches,
GoogleGlass etc. will work on a cloud based infrastructure for storing information,
and will be connected to mobile devices through custom applications which are
also integrated with social media
By the alignment of these technologies with existing processes and workflows,
enterprises can attain new levels of speed, responsiveness, quality, agility and cost
savings. On the customer front, these advancements can help enterprises reach a new
level in customer engagement
The key challenge lies in managing the convergence of these technologies with their
existing IT model and business transformation is the key for survival of enterprises today
Hence forward looking enterprises are redefining their IT strategies to incorporate
SMAC in order to drive business value by empowering both their internal as well as
external stakeholders
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