...

3. www.swiftfood.bd.com

4. Group’s Name

5. Group’s Profile
Serial
No.
NAME ID NO.
1 Abu Saleh Ahmed 265
2 Rajiya Sultana 266
3 Kazi Mehedi Hasan 267
4 Akash Saha 268
5 Samina Ashrabi Upoma 269
6 Roni Chandro Das 270
7 Niaz Ahmed 271
8 Noor Mohammad Bhuiyan 272
9 Noor A.Alam khan Anik 273
10 Shaila Mizan Happy 274
11 Mahmuda Akhter NIshat 275

7. Introduction
Wherever we look, we find lots of foreign food restaurants,
trucks and carts but we have not been introduced to our Fast
foods. Taking that as an advantage, we are going to introduce
the Swift Food Truck Service, where we serve Fast food
items. We will ensure hygienic food by collecting fresh
elements. We won’t sell readymade food.

8. Objectives
 To provide quality Fast food stuffs to the locality.
 To render an enlightening environment to enjoy food items.
 To play important role in the society besides profit margin.
 To modify the menu and other services with the change in
consumer’s taste, market demand and competitor’s strategy.

11. General Description of Business
Food truck business can simply be classified as a restaurant
on the go. Food truck is essentially a large truck that is
equipped with the necessary gadgets to cook and conveniently
sell food. For those people who doesn’t have time to sit down
in a restaurant, this will be great for them.

12. Industry Background (Bangladesh
Perspective)
Although Mobile food truck business has already been
introduced in USA, UK & other Asian continents. It is less
popular business in Bangladesh. It is a challenge to be
succeeded in this business in our country . It is a great
concept which is winning the hearts and minds of people
while saving their valuable time.

13. Company's VISION
“To become the leading brand in mobile food truck
business in Business”
We want to spread out business all over the Bangladesh.
Our aim is to provide the best gourmet dishes at a
cheaper price to our highly esteemed customers.

14. Company's Mission
This is such kind of business where customers don't need to
come to us but we'll reach to them. We want to build this Food
Truck business in Bangladesh so that can meet the needs of
our esteemed clients in places where they can hardly access
standard cafeterias. The health of our customers is of top most
priority to us.

15. UNIQUENESS OF THE SERVICE OF
GOODS
 Peripatetic food chain business.
 To provide quality tribal food stuffs & baked goods for
everyone to enjoy at a fair price.
 To modify the menu and other services with the change
in consumer taste, market demand and competitors’
strategy.

16. Organizational Structure
Chief Operating
Officer
Office Admin Chef Accountant
Driver Sales Girl
Office
Administrator
Assistant
Chef
Cashier

18. Location Analysis
Food Truck Service should be located in a place having
well network communication links-road and prospects of
good trading. We should choose that locality where high
or high-middle class people live and access easily.
We have selected “Gulshan, Uttara, Dhanmondhi and
Baily Road” area.

19. Service related Facilities
We want to give all great facility to our customers. Some
of our given facilities are :
 Vacation gift package,
 Child food service,
 Special regional food packages,
 Special packages for students.

20. Service Delivery Plan
Our Fast food shop is a unique business. So we want to
make a great concern to our consumer. Because of that,
we will directly deliver our foods to our customers. And
as mentioned earlier, we will accept online orders too and
deliver to their respective places.

21. Cost of Service
Particulars Total cost of service
Machinery cost 15,00,000
Utilities cost 30,00,000
Labor cost 22,50,000
Truck (5×22,00,000) 1,10,00,000

22. Natural source
Selection
Assisting
Food element
Natural &
Chemical
Source
Determining
Quality
Collecting Storing
Consumer
Demand
Consumer
Arrived
Receiving
Order
Quality
Maintain
Producing
food
Food
Presentation
Consumer
Selection
Main food
Element
SERVICE FLOWCHART

24. SWOT Analysis
 Our service style is innovative and
new to the area.
 Our business exterior is clean and
tidy.
 The Financial strength and business
scale.
 Competition is on the rise day by day.
 Political instability.
 Rules and regulations of open food
from place to place differ.
 Large market opportunity.
 New categories of products.
 Growing trend and customer base.
 College populated areas.
 Difficulty in launching new brands.
 Parking and legal issues.
 Amateur position of business.
Strengths
Opportunity Threat
Weakness

25. Marketing strategy
MARKET
SEGMENTATION
MARKET
POSITIONING
TARGET
MARKETING
After studying the
tribal food market we
have segmented our
market mainly
demographical
We are promoting the
followings things for our
products positioning:
zero side effects
food items for all age
groups
complete health
conscious product
variety of items with
low fat concept
 Our target customer are
middle class, upper middle
class, upper class, higher
upper class, conscious person,
families, officials, adult and
specially college/university
going students.
 We hope to retain 35%
customers of food truck
business.

26. Marketing Mix Analysis

27. Products
We will offer the following meals to our
valuable customers. The Foods name are given
below:
 Burgers,
 Pizza
 Chicken Fry
 Smashed chili
 Cold coffee
 Rice bowl(Chicken)
 Fried rice with beef curry
 Steamed rice of binni rice is few of the food
that will be available besides the other
common food and beverages.

28. Products Price
Burger
Price: 100
Noodles
Price: 35
Pizza
Price: 300
Pasta
Price: 120

29. Rice Bowl
Price: 120
Thai Soup
Price: 50
Chocolate Shake
Price: 45
Cold Drinks
Price: 20
Hot Coffee
Price: 40
Cold Coffee
Price: 45

30. Place
We are planning to start with Gulshan, Uttara, Dhanmondi
&Baily Road area in Dhaka city. In near future, we will try to
expand our business with these outlets throughout the
country. The outlets have shown below:

31. Promotion
 Newspaper.
 Bill Board.
 Radio.
 E- Commerce.

32. Sales Promotion
 We will sponsor cooking related events.
 in occasional day & special terms we will offer discount
in our food items & provide gifts.
 As personal selling, we can do sales presentations and
trade shows that’s make a contract to consumer
directly.

33. Corporate Social Responsibility
Being a part of the society we will perform some CSR activities.
we decide to donate at least 1.5% profit per year to the
following sectors:
 Tree Plantation Program
 Campaigning for Healthy &Notorious Food
 Development Programs Employment

35. Cost of Project
Capital Requirement Amount (TK) Amount (TK)
Fixed Assets -
Truck
Machinery Cost
Equipment
Total fixed cost
Pre Operating Expense
Working Capital -
Raw material
Salary
Utilities
Others
Total Working Capital
Total Capital Requirement
1,10,00,000
15,00,000
7,20,000
26,30,000
22,50,000
30,00,000
10,00,000
1,32,20,000
10,00,000
88,80,000
2,31,00,000

36. Financing plan and loan requirement
Owners Equity 40% and Loan 60%

37. Financing plan and loan requirement
Particular
Owner’s
Equity
Loan Total Amount
Fixed assets -
Truck
Machinery cost
Equipment
Pre operating cost
Working Capital-
Raw material
Salary
Utilities
Others
10,00,000
2,20,000
2,00,000
15,70,000
22,50,000
30,00,000
10,00,000
1,00,00,000
15,00,000
5,00,000
8,00,000
10,60,000
1,10,00,000
15,00,000
7,20,000
10,00,000
26,30,000
22,50,000
30,00,000
10,00,000
Total- 92,40,000 1,38,60,000 2,31,00,000
Percentage 40% 60% 100%

38. Loan repayment schedule
Year Principle
Amount
Installment Interest
14%
Principle Remaining
Balance
1 1,38,60,000 40,37,190 19,40,400 20,96,790 1,17,63,210
2 1,17,63,210 40,37,190 16,46,849 23,90,341 93,72,869
3 93,72,869 40,37,190 13,12,202 27,24,988 66,47,881
4 66,41,881 40,37,190 9,30,703 31,06,487 35,35,394
5 35,35,394 40,37,190 5,01,796 35,35,394 0

39. Sales Revenue
SI Place Truck Price & Day Pay Sell Total Sell
1. Gulshan 2 312×(110×2) 68,640×(130×2) 17,846,400
2. Dhanmondi 1 312×80 24,960×100 24,96,000
3. Uttara 1 312×80 24,960×100 24,96,000
4. Baily Road 1 312×100 31,200×120 37,44,000
Total = 26,582,400

40. Sales Revenue (Five Years)
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
50000000
1st
Year
2nd
Year
3rd
Year
4th
Year
5th
Year
26582400
29240640
33626736
39679548
47615458
Sales Revenue

41. Projected Income statement (Five years)
Particulars 2016 2017 2018 2019 2020
Total Cost 88,80,000 88,80,000 88,80,000 88,80,000 88,80,000
Gross Profit 1,77,02,400 2,03,60,640 2,47,46,736 3,07,99,584 3,87,35,485
Total Operating
Expenses
12,00,000 12,00,000 12,00,000 12,00,000 12,00,000
Less:
(Financial Expenses)
Depreciation (10%)
(32,62,400) (29,68,849) (26,34,202) (22,52,703) (18,23,796)
Earning Before TAX
(EBT)
1,32,40,000 1,61,91,791 2,35,46,736 2,73,46,845 3,57,11,689
Net Profit (Profit After
Tax )
99,30,000 1,21,43,844 1,76,60,052 2,05,10,134 2,67,83,767

42. Profitability Projection 5 years
0
5000000
10000000
15000000
20000000
25000000
30000000
1st
Year
2nd
Year
3rd
Year
4th
Year
5th
Year
9930000
12143844
17660052
20510134
26783767
Profit

43. Conclusion
Food Truck is a new business idea for Bangladesh. So there is
tons of opportunity. In Bangladesh, this is promising concept.
All that we are concerned about is to provide good quality food.
We hope that our one will be different one and we hope that we
will do success in this business and achieve our vision.

44. THANK YOU
ALL