Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Mannyst

LANINA
OVER 100
THINGS A
FOUNDER(S)
NEEDS TO
KNOW FOR
2020 - 2030
POWERED BY : EMMANUEL “MANNY” OMIKUNLE
TWITTER: @THEBESTMANNYO
WEB: HTTPS://MBLOG.BJMANNYST.COM
EMAIL: INFO[AT]FOUNDERSUNDER40.COM
SPONSORED BY: BJ MANNYST (Unconventional
Marketing, Content, Strategy)
+ FOUNDERS UNDER 40™ GROUP
(#1 UNCOVENTIONAL FOUNDERS COMMUNITY)
+ GREATESTFOUNDERS

C O N C E P
T
First of all,I and the BJ Mannyst Team and
Founders Under 40™ Group Team want to
thank you Founders, Entrepreneurs,CEO,
CMO, CIO, CTO, Jeff Bezos, MarketWatch,
TechCrunch, Forbes, The Economist, World
Economic Forum, PwC, Netflix, Crunchbase,
PitchBook, Google, Wall Street Journal,
Reuters, The Guardian, National Venture
Capital Association, EU_The European
Strategy and Policy Analysis System (ESPAS)
project, National Restaurant Association,
Marvel and all 30, 000+ founders and
members that have stayed loyal to us for the
past several years. Thank You & Happy New
Year!
The following insights had taking many
hours and days to put together so we hope
you find it invaluable as you prepare for the
next decade of your personal and business
journey.
YOU EITHER EVOLVE
OR YOU WILL DIE
INTRO
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
SPONSORED BY: BJ MANNYST (Unconventional Marketing, Content, Strategy)+
FOUNDERS UNDER 40™ GROUP

C O N C E P
T
The world in 2020 - 2030 is going to be an era of the
evolution of a lot of systems and / or destruction of
social harmony.
Think of it as almost like entering the matrix.
BJ Mannyst (unconventional marketing, content,
strategy developer) Team and Founders Under 40™
Group (unconventional global founders community)
Team has always been aware of the upcoming
changes to human social and economic conditions
since our founding in 2008.
We have seen financial and social crises and the
failure of systems. And we want to help make our
world better with founders.
The Reason We Exist?
CONTENT
SPONSOR
FOUNDERS, THE
WORLD DOESN'T
NEED CHANGES. IT
NEEDS TO BE
BETTER FOR
EVERYONE!
- EMMANUEL “MANNY” OMIKUNLE OF
FOUNDERS UNDER 40™ GROUP /
GREATESTFOUNDERS.COM
COME JOIN
FOUNDERS UNDER 40™
GROUP & HELP MAKE
EVERYONE BETTER
https://www.foundersunder40.com

W E L C O M
E
CONTENT
AI, DATA, & ML 2020 - 2030
BEAUTY & HYGIENE 2020 - 2030
CONSUMER 2020 - 2030
CONTENT 2020 - 2030
CUSTOMER SERVICE & EXPERIENCE 2020 - 2030
CYBERSECURITY & ROBOTICS 2020 - 2030
DEV 2020 - 2030
DIVERSITY 2020 - 2030
ECOMMERCE 2020 - 2030
ECONOMY & ENERGY 2020 - 2030
ENTERTAINMENT & GAMING 2020 - 2030
EVENT 2020 - 2030
FEMTECH 2020 - 2030
FINTECH & INSURANCE 2020 - 2030
FOOD 2020 - 2030
FYI 2020 - 2030
GLOBAL EUROPE, AFRICA, MIDDLE EAST, INDIA,
CHINA 2020 - 2030
GOVERNMENT 2020 - 2030
GUNS & POLICIES 2020 - 2030
HOUSING & REAL ESTATE 2020 - 2030
HR & WORK 2020 - 2030
IDEAS 2020 - 2030
INVESTMENT & WEALTH 2020 - 2030
IPO 2020 - 2030
LEADERSHIP 2020 - 2030
LOGISTICS 2020 - 2030
LUXURY ECONOMY 2020 - 2030
MARKETING 2020 - 2030
PEOPLE & SOCIETY 2020 - 2030
PERSONAL DEVELOPMENT / WELLNESS 2020 - 2030
RACE 2020 - 2030
RELIGION 2020 - 2030
SERVICE & RESTAURANTS 2020 - 2030
SEX, FAMILY, & MARRIAGE 2020 - 2030
SPACE & TRANSPORTATION 2020 - 2030
Z EVERYTHING 2020 - 2030
CONTENT
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
“If there’s anything that we
know and many of you would
agree is that the world of
2020 till 2030 is going to
introduce a lot of
technological candy and
opportunities however
expect to see an increasing
tired, frustrated, fearful,
disenfranchised, corrupt,
economic instability, global
war, social unrest, and a fight
for attention”
BJ Mannyst Team (Marketing)

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
AI, DATA, & ML 2020 - 2030

AI, DATA,
& ML
2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
1
“Pew canvassed the opinions of 979 experts
over the summer, a group that included
prominent technologists, developers,
innovators, and business and policy leaders.
Respondents, some of whom chose to
remain anonymous, were asked to weigh in
on a weighty question: “By 2030, do you
think it is most likely that advancing AI and
related technology systems will enhance
human capacities and empower them?”
2/3 said we'd be fine with AI
1/3 were concerned about data abuse, loss
of jobs, loss of control, “black box” tools,
inability to think for ourselves, propaganda,
and massive manipulation.
FOUNDERS, HOW
DO YOU SEE NOW
TILL 2030?

AI, DATA,
& ML
2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• With A.I, expect to see a field of behavior
predictions from consumerism to
surveillance to general purpose.
• Expect to see more companies become
A.I. capable
• More ordinary people will become data
scientist
• Expect the economic gaps to increase as
A.I codes , data mining and analytic
insights to become proprietary
• Data management is going to get more
sophisticated specially during quantum
computing, IofT, 6G, etc
• Machine intelligence outpaces that of
humans
• More computing power will be allocated
to dark data which are data that was not
easily accessible / analyze in the past
“Within the next
three and a half
decades, artificial
intelligence will be
able to learn at the
same speed as
humans.”
Jim Breyer, the founder and CEO
of Breyer Capital, a Silicon Valley
venture capital firm. Early investor
in Facebook.

AI, DATA,
& ML
2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Bigger volume of data
• Increasing need for more storage
• Accurate analysis
• Speed to extract insight
• Talent
• Likely more attacks via online or
offline
• Bots, A.I, Data, ML designed for
crime
• Military AI arms race
TOP 8 BIG
CHALLENGES
8

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
BEAUTY & HYGIENE 2020 - 2030

BEAUTY &
HYGIENE
2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
2
The beauty industry in 2020 till 2030 is
expected to go through more urgency to
adopt technology in it’s many forms because
it is likely that tech companies like Google or
Amazon could be making movement into
the field or many tech savvy entrepreneurs
could be creating the next generation of
beauty products and services.
Expect to see integration with mobile app,
VR, AR, Blockchain and other mediums that
leverages AI to detect users’ skin conditions
and then dispenses a personalized formula
each day.
Expect beauty brands to be looking to
b a b i e s a n d c h i l d r e n a s u n t a p p e d
opportunities.
Expect the rise in use of CRISPR’s gene
editing technology as another way to
address skin or health issues.
Expect the rise in use of
CRISPR’s gene editing
technology as another
way to address skin or
health issues.

BEAUTY &
HYGIENE
2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Smart beauty devices are getting smarter.
• CB Insights’ Industry Analyst Consensus
shows the global beauty devices market
represents a $74B+ opportunity, driven
by the increasing prevalence and
treatment of skin disorders, greater
awareness of the effects of hormonal
imbalance on skin, and the explosion of
skincare within the broader beauty sector.
• Beauty tech companies will need to
consider addressing the built-in system
biases that could be impacting their end
consumers.
• E x p e c t t o s e e m o r e c o r p o r a t e
accelerators and funds, to support efforts
to find the next and best in beauty ideas.
• The rise of platforms that help track the
supply chain.
• Popular key ingredients could face more
shortages which then risk business failure.
Expect to see emphasis
on sustainable
packaging, minimal
packaging, voice-based
shopping.

BEAUTY &
HYGIENE
2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
“Analysts maintain a positive long-term
outlook on the global natural and organic
personal care products market, anticipating
global revenue to reach
US$ 54,432.2 Mnby 2027,
at an annual growth of 5.2% during this
period.” - Industry Analyst
"L’Oreal globally made over
$30 billion dollars in
revenue in 2018"
Jean-Paul Agon, Chairman and CEO of L’Oreal

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
CONSUMER 2020 - 2030

CONSUMER
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
3
The consumer of 2020 - 2030 is going to be
more demanding in terms of expectations.
In every part of the world there’s going to be
many disrupted companies with a different
model, different value, different philosophy
which therefore raises the game for the rest
of us.
As you begin to master mobile platform,
there will be some populations that have
moved on to what I call a “less touch
interface world”. A world of smart glasses
and AR.
The economy will likely stagnate briefly,
more struggling middle class, frustrated, to a
point of social uprising as we all slowly
transition to the age of industrial 4.0.
A lot of hate for large companies who have
no regard for social responsibility.

CONSUMER
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Expect to see dollar stores and discount
grocery channels to keep growing
• Consumers are increasingly concerned
about products’ supply chain impact and
environmental footprint.
• Resource shortages could be raised
however Space mining and resource
recovery would increase
• Renewable energy and consumer energy
independence grows
• Hong Kong protesters were using lasers to
avoid AI-driven facial recognition
technology
• The 2020 Tokyo Olympics is rumored to
be using autonomous vehicles
• Reviews’ and ‘Experience of family,
friends, and colleagues.’ becomes even
more important in decision making
• Fraud and mistrust around financial
service brands
• ‘A f f o r d a b i l i t y ’, ‘ Q u a l i t y ’, a n d
‘Convenience’ were the most popular
attributes consumers wanted to see in an
entertainment brand.
• Visible political association still hurts and
divides consumer base
• Consumers will expect more transparency,
personalization and connectivity than is
currently possible.
Defining and articulating a
sense of purpose is an
essential part of engaging
consumers and talent in
2020 - 2030. But most
organizations articulate a
purpose today that is well-
intention yet too broad to
give them any advantage.
Purpose

CONSUMER
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
"Wealthy Chinese will
represent a major force behind
this increase in luxury spending.
By 2025, 7.6 million
Chinese households will
represent RMB 1 trillion in
global luxury sales, an
amount that is double that of
2016, and equivalent to the
size in 2016 of the French,
Italian, Japanese, UK, and US
markets combined."
Lambert Bu, Partner in McKinsey’s
Shanghai office, Benjamin Durand-
Servoingt and Naomi Yamakawa,
Associate Partners in the McKinsey’s
Tokyo office
“In 2015, consumer and businesses in
Africa spent a total of 4 trillion U.S.
dollars. This figure was projected to
rise to around 6.6. billion U.S dollars
by 2030, fueled by population growth,
urbanization and growing markets."
Statista
6.6 Billion
$U.S by
2030

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
CONTENT 2020 - 2030

CONTENT
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
4
If you think your business or yourself is
producing too much content in 2019 just
imagine the amount machines and AI can
produce in seconds.
Did you know more than 4 million hours of
content are uploaded to YouTube every day,
with users watching 5.97 billion hours of
YouTube videos each day.
The Email Statistics Report 2019-2023 by the
Radicati Group confirms this – 293 billion
emails are sent daily in 2019, and this is
expected to grow by 4.2% yearly to 347
billion in 2023.
All meaning that as digital technology gets
cheaper, faster, smarter, better there’s going
to be maybe 1000x more content.
That said, there will always be fewer
and fewer people who know how to
b e s t ra te g i c , b e c o n s i s t e n t ,
differentiate, value adder, and
committed.
“Try to please everyone,
and you’ll delight no one.
But take the risk of
standing out from the
crowd, and there’s scope
to form deep, lasting and
profitable connections.”
Kristina Rogers, EY Global Consumer
Leader
Andrew Cosgrove, EY Global
Consumer Knowledge Leader & Lead
Analyst

CONTENT
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• From 2020 -2030 expect new mediums
and platforms however quality content is
still desirable.
• There will be hologram, VR, AR, direct-to-
brain.
• A reminded that content will continue to
be one of many primary marketing tools
in 2030
• Expect to see a lot more fake, false,
misleading, manipulative, propaganda
content,
• The future solution – more control over
content for readers: What if you could
create content in multiple formats and
offer it all at once?
• As more and more niches are filled up,
businesses will have to get even more
specific.
• People want solutions to their specific
problems.
Did you know,
Instagram users
upload over 100
million photos and
videos everyday. That
is 69,444 million posts
every minute!

CONTENT
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• You won’t be able to get away with poor
design
• Relevancy will be more important. Your
evergreen content will have to be
updated more frequently
• The global entertainment and media
m a r k e t i s e x p e c t e d t o r e a c h
approximately USD 6,709.4 billion by
2030.
• The great streaming wars of 2020 - 2030
continue and consolidation
• Disn ey + a nd A p pl e T V + a re n ow
immediate mega-players with mega-cash.
Disney+ is least immune and most certain
to be a long-term winner, given that
Disney holds content and franchise crown
jewels that no others can match (not even
close). These include Star Wars, Marvel,
Pixar, the Disney Princesses, and its new
Fox and friends (X-Men, Avatar, The
Simpsons).
By 2030, immersive
experiences are increasingly
popular among audiences
that want to be as close to
the content they’re
consuming as possible
Monetization of content in 2020 -
2030 will get difficult for content that
are primarily digital because
consumers will keep trying to find
ways to not pay.
Consumers want to avoid video
advertising and adopt ad-blockers.
Uncertainty is certain

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
CUSTOMER SERVICE &
EXPERIENCE 2020 - 2030

CUSTOMER
SERVICE &
EXPERIENCE
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
5
In 2020 - 2030 expect to see the continuous
need for transparency about the service or
product process. It will be a world of
24/7/365 Days of customer service and
customer experience.
• It will be a world where people exchange
goods, rent some goods instead of fully
owning them
• There will be more countries who end
physical cash
• Expect to see more blockchain and crypto
technology in the back end
• Consumers will take measure to avoid not
being photographed, logged, tracked, and
traced
• More manufacturers of facial recognition
defeating gadgets
• Expect more tech backlash, and an
increase for personal services like
massage, esthetic, meditation
80%
of all customer contacts
will take place via artificial
intelligence bots by 2030

CUSTOMER
SERVICE &
EXPERIENCE
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Accurate recommendations through A.I
automation or manual training.
• Industrial 3D printers produce ‘on
demand’ products such as home parts.
• Customers want to build relationships
and emotional connections with brands. .
• More brands are hiring environmental
awareness officers to champion green
and sustainable thinking in all aspects of
the organization, including how products
are produced, packaged and delivered.
• As customers continue to expect instant
updates and gratification, speed will
become a competitive edge.
• Your brand will need to respond,
anticipate and create faster than ever to
succeed.
• It will take a great deal of discipline to
keep up with changing technology
It’s about the service that
surrounds the products
instead of the actual
products themselves

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
CYBERSECURITY &
ROBOTICS 2020 - 2030

CYBERSECURITY
& ROBOTICS
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
6
This is one of many areas in 2020 till 2030
no company wants to fall behind on,
cybersecurity and robotics is in demand.
Robots will likely become much more
ubiquitous by 2030, driven by expansion
into new sectors such as services, in addition
to growth in manufacturing and other
sectors where markets already exist.
IT landscape will become more an asset to
sustaining civilization however expect a
more frequent lethal disruption by the bad
guys.
The repercussions of the robot expansion
will be disproportionately felt by lower-
skilled workers and poorer local economies.
As robots adoptions expand - inequality will
worsens.
Over the next decade, the U.S. is
projected to lose more than 1.5
million jobs to automation.
China is slated to lose almost
12.5 million, the European
Union will lose nearly 2 million
jobs and South Korea will lose
almost 800,000.
Other countries around the
world are expected lose 3
million jobs to robots by 2030.

CYBERSECURITY
& ROBOTICS
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Successful ransomware attacks will
double.
• Cloud security will will experience
increase risk.
• Expect more electoral systems will be
under attack by hackers and also
growing countries cautions of the
equipment they buy.
• Machine with identities. With an
estimated 20 billion-plus internet of
things-connected devices and an evolving
enterprise landscape expect to see many
compromised devices at homes, buildings,
institution, etc.
• Phishing will continue to evolve beyond
email to SMS, to video to VR and into
voice interface devices..
20
billion+
internet of things-
connected devices
by 2030

CYBERSECURITY
& ROBOTICS
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
Technology Best Worst
Singularity
Living in paradise – everybody
does what he likes – machines
handle the rest.
The last world war could have
been won by a laptop that
only “acted under orders” – or
which classified humanity as a
whole as a risk to security.
Intelligent infrastructures
Traffic flows, logistics –
everything is perfectly
coordinated, thus preserving
resources and also the
environment.
In case of a malicious attack,
cities could be cut off from
food supplies, citizens held
hostage in their houses, and
the doors of prisons opened.
Digital life coaches
Personal all-around advice:
never again forgetting
appointments or wasting time
with paperwork.
Complete technology
dependence and thus the
associated risk of leading
heteronomous lives because
of manipulated data.
Medical robots
Cheaper operations, reduced
risks of medical malpractice
and wrong diagnosis, no
waiting times at the doctor’s
surgery.
Loss of expert knowledge as
medical education will be
financially less attractive.
Cases of death resulting from
hacked systems.
Military robots
The advantages are obvious –
for those who have the more
powerful robots.
If, in the event of war, you
have no fear of human losses
on your own side, then the
threshold for starting an
aggressive war will be lower.
Augmented Reality
We extend our perceptive
abilities and gain new insights
into ourselves by continuous
life logging.
Total loss of privacy and
dependence on computerized
prostheses in the long run.
Cashless payment solutions
Shopping becomes more
convenient. Tax fraud
becomes impossible so the tax
burden is distributed fairly
and equitably.
Abandoning cash entirely
means, in the event of a
computer breakdown, no
standardized medium of
exchange would be available.
Quantum computers
The opening of amazing
perspectives, especially in the
field of science, e.g. in the
simulation of chemical
elements.
Quantum computing could
pose a serious threat to some
encryption technologies such
as RSA.
BEST &
WORST
OUTCOME

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
DEV 2020 - 2030

DEV 2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
7
To all you Devs / Programmers / Devops /
expect to see more and more innovation in
stacks, platforms, business models, training,
etc. Expect more adoption of cloud by
conservative and security concern
companies like Government, Health Care,
Mining, Banks, Insurances and charities.
Expect more vendors to make Cloud
migration easier so companies are never
locked down.
Kubernetes adoptions keeps growing.
TIOBE (popular programming language
ranking site) ranked Python as the third
most popular programming language behind
Java and C.
JavaScript is facing a downward trend but
could be temporary.
JakartaEE where Oracle has open-sourced its
Java EE source code and one framework out
is Micronaut.
Key:
Kubernetes, Python, API,
Github, Web3.0, Linux,
Voice, AR/VR, IofT, Low-
Code No-Code

DEV 2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
Some existing programming languages will
likely not be capable of taking advantages of
the upcoming changes in Hardware that are
coming in the next decades.
Angular supports TypeScript as the main
programming language instead of using
vanilla JavaScript. Other JavaScript
frameworks, e.g. React and Vue also started
to offer more support for TypeScript.
Many companies are taking closer look at
programming languages like Rust, Swift,
TypeScript, Kotlin.
The Hype around Hybrid Mobile App
Development has slowed down a bit.
Airbnb has published a detailed Blog post
why they have ditched the leading Hybrid
App Development Platform “React Native”.
Although Facebook is trying to improve
React Native and Google is pushing hard its
own Hybrid App Development Platform
Flutter, they are mainly suited for
Prototype, POC, MVP or feature light apps
whereas Native App Development will
continue its reign in 2020.
“REST is like the 800-pound Gorilla in the
API domain. It is the de facto and most
widely used technique in the API based
communication between services. There
are also some other options in this
field. . . gRPC from Google and GraphQL
from Facebook.”

DEV 2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
In Data Platform. OLTP databases (SQL)
and OLAP databases (NoSQL) for analytical
purposes.
To lower the barrier the entries into
Software Development, there is an
attempt to make Software Development
with no Code (No Code) or with Minimal
Code (Low Code). This effort is known as
LCNC (Low-Code No-Code) and has gained
some success in 2019. Expect to see more
traction for this.
In the Deep Learning/Neural Network
domain. Google has given us TensorFlow.
Facebook has delivered a Deep Learning
library PyTorch. Also checkout: Theano,
Keras, etc.
Key:
Kubernetes, Python, API,
Github, Web3.0, Linux,
Voice, AR/VR, IofT, Low-
Code No-Code

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
DIVERSITY 2020 - 2030

DIVERSITY 2020
- 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
8
Did you know Texas has a Texas 2030
Inclusion Challenge?
According a source which I believe is the
state website says, “ The Texas 2030
Inclusion Challenge is a state-wide call to
action for companies to start investing today
in diversity and inclusion so that by 2030,
their industry’s workforce demographics at
all leadership levels will reflect the
demographics of Texas’ communities as a
whole.”
There are many areas like Austin, Texas
around the world that are experiencing
accelerated economic growth in the tech
sector and other growing industries and
their level of inclusive and equitability are
not keeping pace.
“Founders, entrepreneurs,
startups, venture capitalist, and
organizations agree to make 2020
and forever a diverse and inclusive
workforce culture. However make
sure to have universal values.”
HR Speaker and Consultant

DIVERSITY 2020
- 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
The challenge:
As a representative of my company, I accept
the Inclusion Challenge and will work to
create leadership and job opportunities for
diverse candidates within my company so
that by 2030, our workforce will reflect the
demographics of the community we operate
in.
• 1) We will work with neighboring
companies and industries to share best
practices so that we are able to
strengthen our workforce ecosystem and
help address economic disparity in our
community.
• 2) We will support early childhood
STEAM and Entrepreneurship programs
that train future candidates in the skills
they need to compete for an opportunity
within our company.
• 3) We will work with education,
nonprofit, and local government leaders
to help steer this effort and create
policies that help us attract and retain
diverse talent.
• 4) Finally, we agree to share an annual
diversity and inclusion report so that,
with the Office of Inclusive Innovation
and Entrepreneurship, we can track our
collective progress towards the 2030
goal.
Founders,You Can
Make A Difference in
Diversity and
Inclusion

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
ECOMMERCE 2020 - 2030

ECOMMERCE
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
9
As we continue into 2020 and into this
decade, here are 15 eCommerce trends to
keep tabs on in 2020 and beyond.
• The rise of the second-hand market aka
“re-commerce”
• Fulfillment options expand
• PWA(Progressive Web Application) for
eCommerce becomes expected. PWA is a
site that looks and acts like an app.
• eCommerce-first companies like Amazon
gradually go brick-and-mortar
• Dynamic pricing drives optimal sales and
profit
• Adopting the fast-fashion mindset is no
longer attractive for social conscious
consumers.
• Providing a multi-platform journey with
platform-specific messaging
• Purposeful content re-purposing
• Immersive shopping experiences
With IofT, eCommerce will
be everywhere. At home,
in cars, VR, AR, phones,
shopping windows,
sidewalks, signs, etc.

ECOMMERCE
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Drone delivery begins to become as
normal as a UPS delivery vans however
expect a rise of complaints.
• Customer acquisition costs will keep
rising as more people access more
options, many goods and services
become commodity.
• eCommerce goes headless
• Real-time conversations, chatbots, and AI
will become a standard part of the
eCommerce toolkit
• A focus towards Direct-to-Consumer
(D2C). Just imagine a company like P&G
didn't need wal-mart's distribution
networks?
What Is Headless Commerce?
The term headless commerce
refers to a business strategy
and software architecture
that decouples the front-end
experience from the backend
data and functionality. In this
case, the functionality in
question is a shopping
experience and checkout
process.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
ECONOMY &
ENERGY 2020 - 2030

ECONOMY &
ENERGY 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
10
Even though a recession is not likely in 2020,
one could occur, triggered by international
trade conflict, overly tight monetary policy,
or by industry-specific or regional factors or
a world war.
Thinking through the risks ahead of time
continues to be invaluable way for founders
to plan their future.
Energy is central to nearly every major
challenge and opportunity the world faces in
2020 - 2030 and forever. Because jobs,
security, climate, food production or
increasing incomes, access to energy
impacts everyone and everything.
FYI: “Free of heavy metals
and able to reportedly
outperform existing
batteries, the discovery
could potentially make
lithium-ion obsolete.
It can reportedly reach an
80% charge in just five
minutes, all without
compromising discharge
capacity.”
Young-hye Na
Manager, Materials Innovations for
Next-Gen Batteries, IBM Research
Faster than a lithium-
ion battery, 80%
charge in just five
minutes. . .It's an
IBM Battery?

ECONOMY &
ENERGY 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• This decade could be the decade we
maintain sustainable-reliable energy and
universal access to energy around the
world
• Public and private investments in energy
also increases which transforms the
world’s energy systems.
• Resources on earth are not infinite so we
all have to imagine a world of resource
constraints.
• 2020 - 2030 and forever is hopefully
when we quickly embrace more circular
models: sourcing much less from virgin
materials, using recycled content and re-
manufactured products, and generally
rethinking the material economy.
• 2020 - 2030, we will create more
technology, appliances that help reduce
water waste. It will mandatory for
buildings and homes to safely collect and
use rain water.
• 2020 - 2030, is the decade of semi-off-
the-grid. Home power storage, water
storage, food storage, and basically
anything for self-reliance will be in
demand.
FYI: “A study has found
that 143 countries around
the world can run off 100
per cent clean energy by
2050 - but at a cost of
£73trillion”
Team of researchers atStanford
University

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
ENTERTAINMENT
& GAMING 2020 - 2030

ENTERTAINMENT
& GAMING 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
11
“As major networks and studios continue to
launch their own direct-to-consumer
streaming services in 2020, competitors will
likely scramble to offer content libraries
broad enough to both attract and retain
customers.”
According to Kevin Westcott, vice chairman
and Deloitte's US telecommunications,
media, and entertainment leader, Deloitte
LLP, this creates opportunities for media,
and entertainment firms to "re-aggregate"
their content libraries with a wide array of
offerings—from video, music, and gaming
services to ad-supported content.
As a result, many US consumers are growing
frustrated with having to manage and pay
for multiple subscriptions to watch what
they want. Research suggests that
consumers are willing to pay only for a
certain number of streaming services.
US consumers like to avoid
ads: 44 percent say an ad-
free experience is a top
reason they signed up for a
streaming service.

ENTERTAINMENT
& GAMING 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Expect there will be winners and losers in
this game of content and consumers
attention.
• Expect to see mega mergers and
acquisitions in 2020 - 2030.
• Keep your hears and eyes out for Valve’s
flagship Half-Life VR game (supposedly
will be the ultimate VR game) launching
in march of 2020.
• Expect to see a possible Apple’s 8K VR/AR
Headset(not confirmed however you
never know) by 2020
• Expect to see more and more quality and
affordable mixed reality devices for
everyone just like different price points of
smart phones.
• Expect to see 2020 - 2030 be a time of 5G
bingeing. In terms of information, games,
autonomous cars, lower latency, and
hacking threats.
• Facebook is planning it’s evolution and it
could be Facebook Horizon. A VR
universe / social network. Keep updated
it’s launching soon. However expect to
see some unknown entry in the VR social
media space.
Are you ready for the
immersive & mix reality
entertainment and
gaming revolution?

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
EVENT 2020 - 2030

EVENT 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
12
Events for a startup, smb, enterprise is
crucial for survival. Whether it's pizza and
beer for a few people is fine because people
want to know the people behind the
companies. The ROI is sometimes not
immediate monetary. It is inexpensive
ambassador creators.
People are looking to bond and belong.
Events, classes, workshops, conferences,
online communities are the best way to
build relationships.
In 2020 and into 2030, expect to see more
event technologists who will be responsible
for planning and implementing the
technological strategy of their organization’s
events programs.
People are all about mental health.
Take a mo ment to sh are we ll ne s s
techniques.
Take a moment to acknowledge people and
organizations really making difference or
helping you to make a difference.
68% of B2B marketers
use in-person events for
lead generation initiatives.
This is particularly
important considering
73% of marketers are
prioritizing lead quality in
2020.

EVENT 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Based on new research from the
Experience Institute, a whopping
71% of people consider the
destination in the decision to
attend a meeting. Beyond that,
20-30% say it’s the deciding factor.
• In 2020, we’ll move closer to full-
blown festivalization. Essentially,
the line between consumer
festivals and corporate events will
continue to blur.
• QR codes and RFID will unlock
new forms of attendee data. Facial
recognition as well.
• Experiences will define events.
Creativity will define success.
The priority of attendees
attending corporate
events in 2018 is
networking (82%),
learning (71%) and
entertainment (38%). Self-
improvement is important
to 37% and time out of
the office is appealing to
16% (EventMB).

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
FEMTECH 2020 - 2030

FEMTECH 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
13
For many of us “male founders” we may not
know what exactly falls into femtech. So will
cover this briefly. Femtech is beyond
reproductive health of a woman. It is
simply a business sector that primarily
addresses the health and wellness needs of
women. It could be equipment, apps,
diagnostics, products and health, beauty,
wellness tech services that appeal to women.
At-home testing grows in 2020 - 2030 as
consumers demand convenience and
affordability
Did you know cost is still the main barrier
to access to fertility treatment. 80% of
people who undergo fertility treatment have
little to no coverage and accrue an average
of $30k in debt to address fertility issues.
Data Bridge, a research firm,
predicts that by 2026 the
booming global fertility
industry could reach $41bn
in sales, from approximately
$25bn this year.

FEMTECH 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
S o l u t i o n s fo r m e n st r u a l w e l l n e s s
management keeps growing
Digital health is changing how families take
care of each other
Fertility benefits coverage by employers is
rising because of a high need for talent
retention and employee satisfaction.
2020 and 2030 maternity and the workplace
is not an issue. It is simply just coordinating
the whole journey as partners.
I and the team may not have laid out the
numerous opportunities in FemTech so I
advice everyone to do their own research.
FemTech, when knowledgeable, it is a great
area to invest in.
The rise of funding for femtech
startups is long overdue. Women
make up just about 49.5% of
the world's population. And 80%
of household health-care
spending is done by women.
Frost & Sullivan (Research)

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
FINTECH
& INSURANCE 2020 - 2030

FINTECH
& INSURANCE
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
14
Years ago oil was the new gold. Now expect
to see data become just as valuable as gold.
2020 - 2030 is going to be a floodgate of
cheap sensors, smartphones, ioft, networks,
storage, hard drives, content, analysis,
tagging, vehicle-vehicle communication,
sma r t ho m e s, vi d eo m o n i to r i ng &
surveillance, data sharing, drone data
c a p t u r e , a n d a l w a y s - o n d i g i t a l
communications .
In the Fintech world expect to see
consumers growing concerns and mistrust of
financial institutions as inequality grows.
Expect people to use VR, AR, Smartphones
to adjust their needs or insurance coverage
all in real time.
Claims processed more efficiently
Using A.I., insurance companies will be able
to price risk accurately.
The dark side is that biases, lawsuits, fraud,
crime will increase more than ten times pre
industrial 4.0.
Global Fintech Investment Market to
reach USD 152.94 billion by
2025.Global Fintech Investment
Market valued approximately USD 39.6
billion in 2017 is anticipated to grow
with a healthy growth rate of more
than 18.40% over the forecast period
2018-2025.
MarketWatch

FINTECH
& INSURANCE
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Better tools to verify identity, biometrics,
and to detect fraud
• Cryptography grows
• Recruiting and training in cybersecurity
grows
• Data Analytics grows in use and demand
• Blockchain for identity takes off
• Every organization lives and functions on
data however your fintech company must
remember that people are not numbers
or bots.
• Make empathy and insights training a
daily routine.
• Make sure you secure people's data
because the threat level and possibility is
going up
• Customer expectations for real-time
communication, convenience, and
transparency
• Expect evolution in services from:
• Payments
• Wealth Management
• Insurance
• Personal Loans
• Personal Finance
• Fund Transfer
A little fun exercise. I want
you to imagine a world
without digital money,
currencies, banks, lending,
stores,. . .also imagine with
robots and A.I we've reduce
the cost of keeping a human
alive to almost zero.
What business do you want
to be in?

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
FOOD 2020 - 2030

FOOD 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
15
In 2020 - 2030 expect to see the use of
CRISPR grow in popularity especially among
h e a l t h c o n s c i o u s i n d i v i d u a l s a n d
organizations. Imagine a device that suggest
and assist you in optimizing the best
nutrient at meal time. For example, before
you order lunch it assess your breakfast and
assess your current biological rhythm and
then suggest the best meal to have or alters
your gene so a food will be optimized.
Food that is portable, snackable bite-size
snacks in smaller bags that slip easily into
our purses, pockets or gym bags.
Uncultivated botanicals. Edible flowers and
botanicals like wild sorrel, juniper, maple
blossoms, and balsam add a delicate and
unique sweetness to a dish and are
predicted to boom in 2020.
Insects are also an excellent
source of minerals and
vitamins, including zinc, iron,
niacin, calcium and thiamine.
It is enough to eat only 100
grams of crickets to get
13 grams of protein and 76
grams of iron, but only 49
calories from fat.

FOOD 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
Tartness. Sour foods are growing in
popularity because many are more cautious
of sugar intake.
More consumers are embracing the zero-
waste cooking and food purchases. Globally,
it is reported that 570,000 tonnes of fresh,
usable meat and poultry products get
thrown away every year.
Making healthy desserts. Consumers are
craving to learn how to create desserts and
snakes without too much dough, cream,
sugar, and any health issue causing food.
“Mood food is predicted to be a prominent
trend in 2020 according to the new report
from THP. Set menus are popping up
around the globe that offer a catered
selection of foods that will shift your mood
in various directions.”
75% of the world’s
food is generated from
only 12 plants and 5
animal species.
Americans waste
about 141 trillion
calories worth of food
every day.
That adds up to about
$165 billion per
year — 4 times the
amount of food Africa
imports each year.

FOOD 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
Edible packaging is just one of the
sustainable trends predicted to be popular
next year. One day you might be able to eat
your coffee cup.
Cooking food that take you back to ancient
way, long traditional way of combining
cooking methods and ingredients.
Global food demand is going up. There is
uncertainty about how production will
evolve. Maybe all lab grown.
For the world’s poor, the cost of a nutritious
diet is so much greater than the cost of a
calorie-dense one. It is therefore likely that
commodity crops (corn, wheat, sugar, oil)
will continue to be the engine of the global
food system.
Expect to see normally junk food be
engineered to have great nutrients in the
future. Imagine donuts with vitamins.
By 2030, global food
demand is expected to
rise by 35%.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
FYI 2020 - 2030

FYI 2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
16
AT&T seems intent on demonstrating to the
market that it has gotten religion about
fiscal responsibility. In a presentation
Tuesday at the UBS Global TMT Conference,
AT&T President John Stankey said the
company plans to cut spending by $1.5
billion next year via reductions in labor and
overhead costs.
Expect to pay more for some prescription
drugs in 2020 as pharmaceutical companies
such as Pfizer, GlaxoSmithKline PLC and
Sanofi SA will institute a price hike on over
200 drugs beginning Wednesday, according
to 3 Axis Advisors, a health care data
analysis firm. The breast cancer medication
Ibrance and arthritis medication Xeljanz,
both manufactured by Pfizer, are expected
to be around five percent more expensive.
The consumer products giant
Unilever—which owns hundreds of
brands from Dove and Seventh
Generation to Hellman’s and
Breyers—uses 700,000 metric tons
of plastic in its packaging every
year. But the company is planning
some major changes: to cut its
use of virgin plastic
packaging in half by 2025
and take a major step away from
single-use plastic.

FYI 2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
Pier 1 Imports Inc. shares sank 23.6% in
Tuesday trading after the home-décor
retailer announced it would shutter up to
450 stores, while Moody’s thinks a
bankruptcy could be on the way.
Planetary Resources deployed its first
spacecraft from the International Space
Station last month, and the Washington-
based asteroid-mining company aims to
launch a series of increasingly ambitious and
capable probes over the next few years."We
have every expectation that delivering
water from asteroids and creating an in-
space refueling economy is something that
we'll see in the next 10 years — even in the
first half of the 2020s," said Chris Lewicki,
Planetary Resources president and chief
engineer.
The world population
in 2100 is estimated to
be about 10.87 billion
people. This would be
an increase from 7.71
billion people in 2019.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
GLOBAL EUROPE, AFRICA,
MIDDLE EAST, INDIA,
CHINA 2020 - 2030

GLOBAL
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
17
As of Jan 1st 2020 we were considered a
global village however this decade is bound
to first challenge that sense of a “global
village”. Second, we are going to face some
volatile periods on earth and in space then
the first president / administrator of Earth
will guide us back to global citizens.
Every nation will be experiencing a lot of
growing pain. Values, cultures, traditions,
rules will be disrupted.
Sustained development of the world
economy becomes more vulnerable and
challenging
The interdependence of countries, now
affect global life. Pressure from high levels of
migration will be challenging many nations.
People will feel empowered however
government will impose control. New forms
of governance will form in this decade.
The more connected, creative, resourceful,
agile, dynamic an individual the better their
chances
Complexity and
uncertainty increase the
potential impact of major
crises at local and global
level that the following
developments may trigger.

GLOBAL
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• “Some potential ‘game-changers’In this
climate of uncertainty: a financial crisis, a
large-scale cyber-attack, flooding from
sea level rise, currency war, inter-state
conflict in the Middle East or Asia, climate
crisis. ”
• China is already at the fringes of its high
growth, cheap labour era, as its
comparative export advantage of low
wages and a large workforce begins to be
whittled away. There are now other
countries with cheaper labour than China,
and are poised to inherit the China
growth model.
In 2020 - 2030, there could be
a game-changer. It could a
leader, a weapon, an event,
or luck.

GLOBAL
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Highly competitive areas that offer low
wages around the world are aggressively
trying to copy China and take some
investment a.k.a Business Processing
Outsourcing (BPO). Ghana, Kenya,
Rwanda and Uganda all identify BPO as a
key strategy in job creation. But may or
may not realize that some jobs are rotten
dead-fish.
• National electrical grids in 3rd and 1st
world countries could become obsolete
as buildings and homes themselves
become self sufficient in power.
T h e 2 0 3 0 ke y G l o b a l F Y I :
Projected global population from
6.8 billion to 8.3 billion. Demand
for food has grown by 40 percent.
Demand for energy has grown by
45 percent. Global demand for
water has grown by close to 30
percent.
Shortages of food, energy and
water are increasing the number
of failed states and escalating
international tensions.
WHAT DO YOU DO?

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
GOVERNMENT 2020 - 2030

GOVERNMENT
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
18
The government of 2020 - 2030 are in a
state of fast evolution or slow eventual
i r r e l e va n c y. P e o p l e w i l l c h a n g e ,
demographic will change, definition of
human will be debated…extending life for
another decade will be real.
In real time decide what area your tax funds
should go to today
Total lack of privacy or control of their own
data and the transfer of all data to digital
companies in exchange for access to basic
public services.
If you go for full data privacy, that may mean
to ta l l a ck o f se r v i c e s f ro m t h e
government (education, health-care, police,
fire, etc.) as well as not having the possibility
of being a candidate in the job market.
If someone is not part of the
system, they are perceived as
individuals without a digital
identity, as there is n o
available data about them.
They are forced to live on the
margins of society.
Ggovernment

GOVERNMENT
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
W il l a ll the a dvanceme nt i m pro ve
government outcomes and efficiency?
Is it i mpo rtant fo r co mpa nie s a nd
government to understand how people
make choices?
Will smart cities be nothing but a controlled
prison without the walls?
Is it possible for entities with predictive
technology to become discriminator?
Will there be good options for people who
don't want their lives ruled by technology or
who want to get away from people who
control it?
We'll we end poverty, end hunger, ensure
healthy lives, ensure inclusive and equitable
quality education, ensure clean water,
ensure reliable energy, ensure purpose,
ensure infrastructure, ensure safety, and
ensure freedom?
China has laid out plans to
become the world leader in
artificial intelligence (AI) by
2030, with the aim of making
the industry worth 1 trillion
yuan ($147.7 billion)
Ggovernment

GOVERNMENT
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
For the sake of stability, is guaranteed
income part of the answer? What conditions
come with that income? Without purpose
and a free lunch a man has little to live for in
2020 - 2030.
The rise of data and AI ethics. A.I. laws in
courts. A.I. in government decision making?
Compromised A.I. systems in government?
Do we push the integration of online identity,
online behavior data with offline data?
When is predictive analytics on citizens or
humans a force for good?
Public debt is expected to operate
as a significant constraint on fiscal
and policy options through to 2030
and beyond.
Ggovernment

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
GUNS & POLICIES 2020 - 2030

GUNS &
POLICIES 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
19
In 2020 - 2030 gun violence and gun
purchase continue to increase as more
people find the social and economic
situations in the united states not getting
better. But there will be more and more
introduction of weapons technology that
will lessen lethal and more like teasers.
Enough force to immobilize however do no
permanent harm.
People around the world are unhappy with
politics, capitalism, leaders, corporations,
and some cases dealing with mental health
issues.
Three-in-ten American adults (30%) say they
personally own a gun, and an additional 11%
say they live with someone who does,
according to a Pew Research Center survey
conducted in March and April 2017.
Whether or not they personally own a gun,
Among Americans who
own a gun, nearly two-
thirds (66%) say they
own more than one,
including 29% who
own five or more.

GUNS &
POLICIES 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
A large majority of gun owners (72%) own a
handgun or pistol, while 62% own a rifle and
54% own a shotgun. About three-quarters of
gun owners (73%) say they could never see
themselves not owning a gun.
Guns laws will be stricter 2020 = 2030
however it will not change behaviors or
demand
The reality is that all individuals and even
countries want the right to protect and
defend themselves from any threats so
expect to see more divisive issues around
guns.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
HOUSING &
REAL ESTATE 2020 - 2030

HOUSING &
REAL ESTATE
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
20
Given the demographic and social -
economic trends in the United States and
around the world, affordable housing seems
like areas founders and investors should be
jumping into. For 2020 - 2030, housing seem
ripe for impact investment opportunities.
The world will have more cities, and many
cities will be much bigger a.k.a mega cities.
Expect the best cities to become efficient
with human capital, infrastructure, physical
capital due to better planning tools.
The rise of co-living, minimalist, sharing,
bartering will rise, and bigger households.
Will not share bathrooms or bedrooms.
Expect more and more smaller square
footage in a major city.
More financially well off women having kids
without a man
By 2050, the United
Nations projects 70
percent urbanization
and a population of 9
billion. That means the
world’s urban
population grows from
3.5 billion to 6.3 billion
in 35 years. 2030 is a
milestone on that
journey.

HOUSING &
REAL ESTATE
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
• Key message for RE developers or
workers it is important to know how
machines think and work, and yet
understand how people feel.
• “We look for people who are able to see
around corners and look at where the
world is going, not just where it is today,”
Blackstone Global Real Estate co-head
Kathleen McCarthy said. “It is important
to look at history, but if you take a sector
like logistics and look back at patterns of
supply and demand, what happened 15
years ago is almost irrelevant to what is
going on today. We look for people who
can see what is changing, why and how to
capitalize on that from a real estate
perspective.”
• k
The pace of
technological change is
likely to lead to
consolidation — larger
companies will have a
greater ability to invest
in technology and hire
the best staff, and
technology tends to
create outsized
winners, like Amazon
or Google, Weber
pointed out.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
HR & WORK 2020 - 2030

HR & WORK 2020
- 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
21
In 2020 - 2030 expect to see more HR
platforms, more freelancing platforms,
evolution work place, service providers will
primary engage via a platform for on-
demand tenant services, scales up man
power easily and scale down when
convenient
Attraction and retention of top talent is the
number one competitive advantage in 2030.
Creating community, proving amenity and
attending to user well being is crucial.
Expect to see A.I. tools being used to
discover overlooked talent pools in and
outside the company
Sourcing tools or providers to handle
respective task which allows more
meaningful work for your highly paid
workforce.
SKILLS FOR A DECADE

HR & WORK 2020
- 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
As the gig economy becomes mainstream,
corporations will realize that there is little
need to maintain expensive corporate
offices,
Pay benefits will be reserved for top talent
employees.
People on payroll will find it tougher to get
raises and promotions especially if you’re
easily replaceable
So to secure yours and your grand-kids jobs
get them into the science, technology,
engineering, mathematics, creative and
coding.
From 2020 - 2030 expect to see more and
more companies subsidizing tuition fees to
up-skill their workforce.
The strategy for a worker in 2020 - 2030
is keep networking, keep growing, have
multiple revenue streams, start a side
business, exercise both sides of your
brain, have good spiritual practice, have
friends and family.
For HR personnel to thrive 2020 - 2030:
• Embrace Technology and Analytics
• Understand How the Company
Succeeds
• Stay Focused on People
• Be Ready for the New Workforce
• Market a Modern Benefits Package
• Stay Abreast of Compliance Issuesb2b
• Be Certified (or Update Your Skill Set)

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
IDEAS 2020 - 2030

IDEAS 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
22
The number of ideas available to tap into for
this decade is huge. There is no better time
than now to find a good wave and ride it to
personal riches.
Smart Fridge
A Closet that also cleans cloths
In house cloths maker and recycling
Share Fridge with individually locked storage
Walls that air purifier
Muti-tasking domestic cleaning robot
Smart cups and dishes
Smart furniture
Community VR Movie Night
Calming spaces
SPACE PIZZA

IDEAS 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
Touch within VR
Subscription services for buildings, schools,
hospitals, early adopters
Higher level computer engineering
Network management
Advance & difficult mining
Asteroid geologist
Scientific researcher
Biotechnology and bio-medicine
Nanotechnology
Robotics
3D printing
Mechanics
Researchers are confident that within
20 years they can design a vaccine to
stop the spread of HIV, which
currently kills anywhere from 1.5
million to 2 million people per year.
That's according to Martin Wiselka,
consultant in infectious diseases at the
University Hospitals of Leicester NHS
Trust

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
INVESTMENT, &
WEALTH 2020 - 2030

INVESTMENT, &
WEALTH 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
23
If you are planning to invest time, money,
expertise or other, the following insights will
be invaluable for 2020 - 2030.
First the areas with great promise: Electric
Vehicles [EVs], Energy Storage, Battery
manufacturers and EV metal miners.
Internet will grow from users to devices to
infrastructure to security to gaming.
Artificial Intelligence to grow rapidly
(Machine Learning, Cloud computing, Facial
recognition).
Second, know the amount willing to risk,
variety of investments, know market trends,
cutting out additional expenses that are just
draining you of money/time, make sure to
have trustworthy people and institution
By 2030, consumers will be using a platform
that not only intelligently manages their
investments, but also incorporates their
ongoing cash management into their advice
and automation.
As we head to 2025
electrification will spread
throughout the transport
sector - e-bikes, e-scooters,
e-cars, e-trikes, e-jeepneys,
e-trucks, e-buses, e-semis, e-
trains, e-ships, and some e-
planes.

INVESTMENT, &
WEALTH 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
Imagine fully automating your entire
financial life with an A.I and analytics
Voice driven commerce and financial
management.
As the baby-boomers prepare to transfer
their wealth expect a lot of adviser focusing
on them between now and 2030
Successful advisers will need to demonstrate
that they can add value beyond the
computing capability of algorithms.
Confidently navigate the unpredictable and
unexpected.
Expect transition from wealth management
to life management
Expect demand for estate and tax planning,
help with inheritance planning, even
property management.
The artificial intelligence
market is projected to hit
$90 billion by 2025
- That is a 28 fold increase on
2016

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
IPO 2020 - 2030

IPO 2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
24
It will be difficult to predict the companies
to watch for in 2030 however here are some
to watch for in the next couple of years.
One of the best-known contenders to go
public is Airbnb. The online marketplace for
rentals was originally expected to IPO in
2019, but that’s now been pushed 2020. It
also looks to be gearing up for a direct listing,
similar to Spotify (SPOT) and Slack (WORK).
“Airbnb has got a $31 billion private
valuation,” Kathleen Smith, IPO ETF Manager
at Renaissance Capital, pointed out.
Stripe, the fintech startup and rival to Jack
Dorsey’s Square (SQ), could also go public in
2020. The company, which processes online
payments, is valued at a mind-blowing $35
billion, thanks to late-stage investments
from Andreessen Horowitz and Sequoia
Capital. High-profile investors have backed
the company including Elon Musk, Peter
Thiel, and Google’s own CapitalG, according
to Crunchbase.
Droom ranks as India’s largest
online marketplace for buying and
selling used cars, bikes,
motorcycles, scooters, and
airplanes. The company’s founder,
Sandeep Aggarwal, has publicly
stated that Droom plans to list on
the Nasdaq stock exchange in 2021

IPO 2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
SoFi also looks like it could launch its IPO in
2020. The millennial-focused financial
services provider has a private valuation of
north of $4 billion, and has venture funding
from the Qatar Investment Authority,
SoftBank, and Silver Lake Partners.
Postmates is also a potential 2020 IPO
candidate. The on-demand delivery services
company filed confidentially to go public as
far back as February, but ultimately chose to
delay its IPO due to the market’s reaction to
tech unicorns like Slack, Lyft (LYFT), and Uber
(UBER), whose stocks got pummeled after
going to market.
Ant Financial is a financial technology
affiliate company of Chinese e-commerce
leader Alibaba (NYSE: BABA). Ant runs the
most popular mobile payment service in
China, Alipay, as well as operating an
investment fund and an online bank plus
offering other financial services. The
company has flirted with an IPO at least
since 2018, but 2020 could be the year for
the Chinese payments giant to make its
move.
Grocery delivery company
Instacart has raised over $1.2
billionin private equity markets,
pegging its valuation at close to $8
billion. The company was high on the
2019 IPO watchlists of many observers
after CEO Apoorva Mehta stated that
“an IPO is definitely on the horizon for
us.
Saudi Aramco. The IPO of all
IPOs could be on the way with Saudi
Aramco. The Saudi Arabian oil
company could be worth at least
$1.5 trillionwith a possible 2020
IPO.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
LEADERSHIP 2020 - 2030

LEADERSHIP
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
25
Leadership in the next decade will not be
your fathers leadership or your baby-
boomer boss leadership. It is a leadership
style of collaboration, agility,and universal
values.
As a person in a leadership position your
time, money, and energy are always in
demand so it become crucial to manage
your life like the best designed & engineered
car.
2020 - 2030 is a time for raising your
leadership skills like:
Computing skills, imagination, humbleness.
collaboration, team, communication,
discipline, decision making, etc.
.
Attract the right employees that will be self-
disciplined, motivated and focused.
Be a leader that care about people not just
productivity or money. Help create a healthy
community.
Leadership is
not a one time
test. It is an
ongoing
development
towards
excellence.

LEADERSHIP
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
A believe you have failed if your employees
have not a single close friend at work
Never underestimate the importance of
relational capital.
Grow individuals who Work with a sense of
team work.
Show appreciation. A leader must provide a
sincere mission and purpose which the team
have buy ins. It’s all about the team you’re
on.
It’s lonely at the top doesn’t mean you
isolate yourself. Take some time to be in
healthy uncomfortable situations.
A leader must keep working on their
listening skills.
A leader or founder who doesn’t embrace
diversify is just asking to be irrelevant.
The best people want to work with the best
leadership.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
LOGISTICS 2020 - 2030

LOGISTICS 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
26
Are you ready for a world of drones? A sky
populated of air vehicles as much as the
roads of cities. A road of driverless trainers,
a hyperloop for goods from wheat to corn to
livestock. The fact is our logistic systems are
about to change dramatically.
Expect a world with energy-constrained,
low-carbon world
Expect efficiency from improvements in
technology
Expect more real-time control, monitoring,
flexibility to the very lowest level like the
origins of a seed that became the corn that
became the corn flakes you eat
Supply chain of 2030 will remain primarily a
complex global system yet will improve with
better equipment and tools
Unless we can eliminate cost from logistics
expect transport costs and emissions to rise
Oil prices will increase and so will the use of
alternative fuels
Man-made attacks on supply
chains will increase. Transport
& Logistics companies will
need to take security concerns
into account when choosing
transport routes in 2020 - 2030.

LOGISTICS 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
There will be no reverse of globalization, but
many supply networks will be established at
a regional level. Meani ng Chinese
companies will be opening automotive
driven manufacturing facilities in nations
around the world.
Although some uncertainty now surrounds
the future of international trade flows,
demand for air cargo has been set for
change, above all, because shippers are
redesigning their global production
networks
• A powered exoskeleton is a wearable
machine. The first powered exoskeleton
project (BLEEX project) was founded by
the Defense Advanced Research Project
A ge n c y ( DA R PA ) . I n t h e f u t u r e ,
Exoskeleton-Suits could enable older and
less fit workers, e.g. warehouse workers,
to do heavy lifting that wouldn’t be
possible for many today. They could also
help open up some jobs that require high
levels of physical strength to women.
T&L in 2020 - 2030
expect an increase in
• Piracy
• Possible bankruptcy of
major T&L
• Cyber attack
• Drone and droid
hacking / stealing
• Signal jamming
• Privacy concerns
• Route compromises
• T&L Tech companies

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
LUXURY ECONOMY 2020 - 2030

LUXURY
ECONOMY 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
27
“The number of luxury goods
buyers reached 330 million last
year and is set to rise to 400
million in 2020 and 500
million by 2030 as more
people become wealthy in Asia,
Latin America and Eastern Europe,
a study has found.”
The Bain & Co. report, in collaboration
with broker Redburn Partners and
research agency Millward Brown,
500 million
by 2030

LUXURY
ECONOMY 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
27
Luxury and luxury economy in 2020 - 2030 is
not going anywhere because there are more
wealthy people than ever and there are
likely to be an increase of consumers from
many parts of Africa.
Growing uncertainty about how the
economic forces will play out will impact the
affluent and high-earning consumers who
are in cautious mood.
Even rich people hold back when things are
unsettled, Luxuries are sometimes
postponed and sometimes a substitute
could take its place.
Expect to see younger consumers not overly
caught up luxury as status and expect to see
them embrace great experiences, resale
luxury market, some are socially conscious,
some want luxury brands that are not too
mainstream. Exclusivity, rareness,
authenticity, story, sourcing, and / or
craftsmanship play a key role in love or hate
With 658 individuals worth more
than one billion U.S. dollars in
2019, Greater China was the
country with the biggest billionaire
population worldwide. Its capital,
Beijing, had 103 billionaire
residents alone, making it
the city with the most
billionaires in 2019.

LUXURY
ECONOMY 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
Luxury brands have had a tough
time re-positioning their values or
demographic. Expect to see a
greater fight for relevancy in a fast-
tech-informed world by luxury
brands.
Expect to see an increase presence
in many parts of Africa as many
prepare to take advantage of
Africa's under-25 population which
is forecast to grow by more than
500 million by 2050, and annual
spending on the continent is set to
surge by two-thirds to
$6.7 trillion by 2030.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
MARKETING 2020 - 2030

MARKETING
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
28
Any marketer that is not embracing agile
marketing, analytic, social media, events,
purpose, technology, etc is asking to be
obsolete in 2020 - 2030. The business world
is competitive and it will get even more
competitive as barrier to entry keeps
shrinking.
Agility simply means having processes or
resources that enable your organization to
adapt faster or slowly. I always think of it like
a basketball player. A basketball player is
never in situations where he / she is always
going in a straight line.
Expect to see more tools to enhance
customer experience and decision-making
Expert more methods to boost customer,
employee, and partner participation
Ray Kurzweil, Google’s Chief
Futurist, predicts that a
$1,000 computer will equal
the processing power of the
human mind and that we will
have human-level AI before
2030.

MARKETING 2020
- 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
By 2025 as the Virtual Reality market
continues to boom (from $7.9 billion in 2018
to $53.6 billion in 2025 as per
MarketsandMarkets research), virtual reality
will become the standard part of marketing
campaign.
Expect more brands to be creating deeper
engagement, customization, collaboration,
co-creating content
Expect more companies to take better care
of their talent pool
A company without a clear and inspiring
purpose in 2020 and on wards is a dead fish
Expect to see new platforms, new devices,
new services, new human identity,
In 2020, you will see more companies
adopting business intelligence solutions
from paid ones to free ones like Google Data
Studio.
According to ComScore, over 50% of the
searches in 2020 will be from voice search.
Expect to see more and more tools assisting
in getting conversions from current traffic
and attention however it will continue to get
difficult
As per Research and Markets
analysis, over 50% of
customer queries may be
managed today via AI-based
chatbots and the global AI
enabled market will reach
$2.2bn by 2024.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
PEOPLE & SOCIETY 2020 - 2030

PEOPLE &
SOCIETY 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
29
Obviously in 2020 - 2030 there are going to
be somethings that will be same and
somethings will be different. People and
society in 2030 will be different just like
Shenzhen city in China is different from San
Francisco.
Expect to see companies prize a small group
of “super-workers,” who maximize their
companies productivity and growth to be
rewarded with physical and medical
enhancement techniques and equipment.
Imagine employers who provide cognition-
enhancing medication to their employees as
perks.
Expect to see many people having access to
so many things yet feel left behind by social-
economic progress
The Year 2030 is not Utopia.
And It’s doubtful that
computers will have fully
mastered the fundamental,
instinctive skills of intuition,
judgment, and emotional
intelligence that humans value
by 2030.
In this decade however
partnering of machines will
begin. The early mass
commercialization of cyborg
culture.

PEOPLE &
SOCIETY 2020 -
2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
Workers consent to have their life and work
data, health, and performance monitored in
real time.
There will be 10bn people in the world and
the great demographic division will be one
of age. Parts of Africa, and other regions
around the world with majority young which
will create some problems if they are no
social-economic benefits.
Older regions around the world will be more
cautious and inward-looking and could
experience some social-economic challenges.
More and more socialization will be in
immersive VR worlds rather than in person.
More and more kids been genetic modified
Expect the following issues to still exist in
2 0 2 0 - 2 0 3 0 : q u a l i t y e d u c a t i o n ,
infrastructure, voting rights, family issues,
criminal justice, climate change, economic
inequality, gun control, immigration, social
justice, corporate power, health care, privacy,
foreign policies, trade, resources,
According to the data, the
market value is expected to
increase from 476.8 million U.S.
dollars in 2017 to
$4,271 million U.S.
dollars in 2024.
CRISPR stands for "clustered
regularly interspaced short
palindromic repeats" and is a
family of DNA sequences.
Statista

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
PERSONAL DEVELOPMENT
/ WELNESS 2020 - 2030

PERSONAL
DEVELOPMENT /
WELNESS
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
30
Mental health disorders are on the rise in
every country in the world and could cost
the global economy up to $16 trillion
between 2010 and 2030 if a collective failure
to respond is not addressed, according to an
expert report.
The “Lancet Commission” report by 28
global specialists in psychiatry, public health
and neuroscience, as well as mental health
patients and advocacy groups, said the
growing crisis could cause lasting harm to
people, communities and economies
worldwide.
So before you build that genius robot, that
A.I that governs your city, or that hyperloop
to nowhere. . .your city better have a mental
health plan. The pace of life will become
faster in this decade.
Wellness tourism is a
$639 billion market in
2017, projected to reach
$919 billion by 2022.

PERSONAL
DEVELOPMENT /
WELNESS
2020 - 2030
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
A few way are apps, bots, a.I therapist to
help people with depression and other
mental disorders
A personal and virtual coach assistant,
designed to support you anytime, anywhere.
Just like we have multiple devices access the
internet expect to see people with many
virtual companions
A VR world that helps with meditation
Access to sex bots and sexual wellness
services will be in demand due to many
people having less frequent human sex.
Robots and IofT devices that help you stay
healthy
Having financial means been able to live and
work outside unharmonious regions
Your home and building will have a closed-
loop systems which means uses and recycles
and reuses the resources around to maintain
comfort.
In 2030, the health and
wellness management
sector is projected to
have a market size of
$67.1 billion U.S.
dollars.

I D E N
T I T Y
OVER 100 THINGS A
FOUNDER(S) NEEDS
TO KNOW FOR
2020 - 2030
RACE 2020 - 2030

Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Mannyst

Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Mannyst

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Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Mannyst