Which are the advantages of working remotely? What does it mean for startups? Let’s talk about case histories - from TOK.tv to Automattic -, methodologies and practices to turn a traditional working environment into a remote one by creating a “liquid company”.

1. NO BORDERS INNOVATION
HOW TO BUILD A
REMOTE WORKING-BASED “LIQUID COMPANY”
Emanuela Zaccone, TOK.tv

2. NICE TO MEET YOU!
Digital Entrepreneur
Co-founder and Marketing Manager
of TOK.tv
@zatomas
• +10 years of experience as Social Media
Strategist & Analyst
• Author of Digital Entrepreneur. Principi,
pratiche e competenze per la propria
startup and Social Media Monitoring: dai
dati alla strategia
• Trainer, columnist and mentor
• PhD

3. 3

4. NEVER WATCH A
GAME ALONE
SEND STADIUM
CHEERS
AND SOUNDS
TAKE
SOCIAL
SELFIES AND
CHEER WITH
VIDEOS
ALL IN ONE BUTTON
CALL AND
MESSAGE

5. THE FASTEST GROWING
SOCIAL NETWORK IN SPORTS
5
TOK.tv powers the live
conversation for top
football clubs and leagues
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
Jan-13 Jan-14 Jan-15 Jan-16 Jan-17
TOK.tv users

6. OUR “LIQUID COMPANY”
17 happy people
3 continents
5 time zones
6
1 company call per
week
1 main platform (Slack)
4 retreats per year

7. WHY GO
REMOTE?

8. ACCESS TO BEST TALENTS

9. HAPPY PEOPLE

10. COSTS REDUCTION
(and environmental sustainability)

11. THE ALIBIS

12. “I CAN’T CONTROL PEOPLE”

13. “I MISS THE HUMAN TOUCH”

14. “CREATIVITY IS DEAD”

15. WELL, DOES
THIS WORK?

16. YES.

17. Because of
TRUST
&
TRANSPARENCY

18. SOME EXAMPLES
FULLY REMOTE HYBRID (and Italian)
18

19. 👉🏻 EMANUELAZACCONE.COM
🚀 www.TOK.tv
📬 EMANUELA@TOK.TV
THANKS!