E-mail marketing

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Elvire Van Ooteghem

E-mail marketing masterclass as presented to jeugdwerknet.be on the 17th of December 2010

Business

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Strategy Belgian market / Planning / An integrated approach

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Market players ,[object Object],[object Object],[object Object],[object Object]

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Effective e-mails Usability / Rendering / Do’s and don’ts

Usability ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Rendering ,[object Object],[object Object],[object Object],[object Object]

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Do’s and don’ts: relevancy ,[object Object],[object Object],[object Object],[object Object],[object Object]

E-mail testing Why / The testing loop / A/B versus multivariate testing

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E-mail rates Terminology / Deliverability / Benchmarks

Deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you http://be.linkedin.com/in/elvire

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E-mail marketing

1. E-mail marketing

3. Strategy Belgian market / Planning / An integrated approach

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13. Effective e-mails Usability / Rendering / Do’s and don’ts

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28. E-mail testing Why / The testing loop / A/B versus multivariate testing

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31. A/B versus multivariate testing

32. E-mail rates Terminology / Deliverability / Benchmarks

33. Terminology

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36. Thank you http://be.linkedin.com/in/elvire

E-mail marketing

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