This document provides an introduction to using social media for small businesses. It outlines key statistics on the importance of social media for sales and marketing. It then offers tips on how to get followers on social media platforms, what type of content to post, how often to post, and how to measure return on investment. The document discusses whether blogging and videos are important, the most engaging types of content, top social media channels to use, and benefits social media can provide for businesses. It emphasizes focusing on creating a loyal fan base rather than solely growing follower numbers.

1. Small Business
Intro to Social Media
Do you feel lost in your digital
marketing efforts?

2. Cold Hard facts
• 73% of sales people use social media to out
perform their colleagues who aren’t using it.
• 93% of marketers say using social media is
Important to their business.
• 95% of people are viewing your web site on a
smart phone is your mobile friendly?

3. How do I get followers?
• Be active
• Be consistent
• Follow first
• Direct questions to other to engage
• Attend chats
• Join groups and engage

4. What do I say?
• Talk about what you do and asks others about
themselves
• Post helpful business links and stories
• Post inspiration content
• Humor is great
• Talk about hobbies

5. What is the best platform for my
business?
• Product based businesses are better suited for
visual platforms
• Service oriented businesses fit best in blogging
ie: Insurance, Lawyers, Accountants

6. What is social media content and
where do I find it?
• Content is anything written-visual-audio that
will convey your message and brand your
company.
• Links to sites-articles-resources
• Take photos use canva.com to create art
• Photos of your everyday, employees, products

7. How often should I post?
• Use your Sweet Soaps Media to plan your
week. This will be emailed to you.
• Minimum 3 times a week do or say
something-respond in timely manner to
others like emails.
• Use content across all channels

8. How do I measure the ROI?
• Social Media Sites have analytics built into the
platform.
• Twitter is easy to see using tweetreach.com to
view impressions, influencers, and reach

9. What is the standard amount of time I
should spend each week?
• You get what you give
• The more you use the better you know the
faster you learn.
• Use your TV viewing time and you will be
amazed at how smart you will become!

10. Is SM more/less effective for a product
or service type of business?
• It is the same as long as you are using the right
ones to reach your audience
• Stay focused
• Be consistent
• Remain relevant

11. Do I need to blog?
• Blogging helps your SEO
• It makes you a better communicator
• It shows people how good you are in your
craft
• Your blog could be your site
• Do you think blogging is good now?
Wordpress is a good place to start

12. Are videos important in selling?
• ABSOLUTELY!
• It does not need to be professionally done for
everything. Instagram has 12 second video-
Vine-camera phone video.
• You are your own media cultivator

13. What kind of content is most
engaging?
• Helpful
• Educational
• Entertaining
• Inspiring
• Humorous

14. What are the top SM channels?
• Facebook, Twitter, Instagram, Pinterest, You
tube, LinkedIn
• Emerging – Snapchat

15. What are the best things that SM can
do for my business?
• Make you famous
• Retain customers
• Bring you new customers globally
• Brand your company
• Bring you new ideas
• New partners
• Collaborators

16. Large following means big results?
• NOPE!
• Smaller loyal fan base brings you more value
and results.
• Focus on the message not your numbers
• Act like a boss even when you think no one is
listening. Perception!