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Smmms for chamber
- 1. © 2012
social media marketing
made simple
Co-Sponsored by
Rhode Island Small Business Development Center,
www.RISBDC.com
“The RISBDC is funded in part through a
Cooperative Agreement with the U.S. Small Business Administration”
- 5. © 2012
social media endorsements = $
51% of the U.S.
sample had purchased a
product based on an
online recommendation.
5
- 6. © 2012
Source: Neilson Global Trust in Advertising Survey, 2007
social media is the new word of mouth
you must provide
a great experience
you must engage
with customers to
help them spread
the word
6
- 7. © 2012
© dennis nations 2011
concerns? you’re not alone…
social media looks really
interesting, but…
I’ll never have millions of customers…
using new marketing tools
sound great, but…
I will never write thought leadership articles….
reading what’s being said
sounds useful, but…
I’ll never have a dedicated staff to do it right…
I hear about new tools and
networks everyday, but…
I just don’t have the time to stay current…
7
- 8. © 2012
what you do have is powerful…
loyal, happy customers
an excellent customer
experience
interesting and important
things to say!
8
if you don’t… that’s what you want to focus on
- 9. © 2012
your contacts want to keep in
touch, but on their terms
9
add social icons to email
campaigns to define your
audience’s preferred channels
discover preferred channels
9
- 12. © 2012
content
• information, tips, and practical advice
• questions asked by your customers
• links to:
– archived newsletters; event home and
registration pages
– polls and surveys
– blogs (yours and others’); websites (yours,
and others in your area of expertise)
– thought-provoking discussions that
inspires dialogue
– relevant videos, photos, podcasts
12
- 14. © 2012
kick-start growth: use your email list
• announce your social
presence in your
newsletter
• include social share
links in every email
• include social media
sign up icons in every
email
14
- 20. © 2012
Tips for your business
page
• Post fun, engaging content including photos & videos to stay
top of mind – relevant – why should I remember you?
• Keep your posts fairly short
• Custom tabs/apps are your calls to action
• Insights help you learn what your fans like
20
• Create a Custom URL
• Your Cover should talk: Your Cover image should express who
you are as a business and your Page visitors should understand
what your business is about at a glance.
- 21. © 2012
Images with:
• Statistics
• Quotes
• Fill in the blanks
• Small pieces of info
Use Picmonkey.com
21
- 28. © 2012
Most Facebook users
“Like” pages to:
• Receive discounts or promotions
• Stay informed
• Be entertained
• Interact and connect
• Learn something
• Show support
28
- 31. © 2012
Black Tie Cookies
1 week 1,500 fans - 2,228 fans
160 new email subscribers
Online article
31
- 32. © 2012
32
• COVER PHOTO: Add
your website to your
cover photo. What
services do you
provide?
• Post valuable content:
Stain removal tips, why
hire a professional
carpet cleaner?
Cleaning tips, Before &
After pictures.
• Apps: Specials, Email
List, Downloadable
how to’s.
- 34. © 2012
• COVER PHOTO: What
exactly is it you do for
people and what kind of
life will they lead after
receiving your help &
guidance.
• Share inspirational
quotes & your
expertise/advice
• Follow other industry
leaders and search life
coach on Pinterest for
tons of inspirational
content.
34
- 35. © 2012
• COVER PHOTO:
Images related to
your business,
website, contact
information, tag line.
“The Source for All
Your Drilling Needs”
• Add a category
• Share your website
link in your FB posts
35
- 36. © 2012
• Profile image: Logo or
Face
• Cover Photo: What is
it you do/services you
provide. Share your
website link or
contact information
• Apps: Join My List,
Blog
36
- 37. © 2012
• Create a custom
URL
• Post consistently 1-
2 week
• Branding is
confusing need to
brand youMaureen
Taylor as the “Photo
Detective”
• Make you the page
owner.
37
- 40. © 2012
• Great cover photo
• Add website link to
About Section
• Find out more about
your fans: (Favorite
Snack (a. b. or c.)
Plans for the
weekend?, Fav college
class, College Humor)
40
- 42. © 2012
Apps for Facebook landing pages
Types of Apps
• Events
• Join My Email List
• PDF Downloads
• Contests
• Coupons
• Contact forms
• Image
• Blog
• YouTube
• Instagram
• Pinterest
• Twitter
• HTML
Companies
• Constant Contact - Social
Campaign
• ShortStack
• Thunderpenny
• Woobox
• Staitigram
• Heyo
• Wildfire
• Networked Blogs
42
- 43. © 2012
81%
of B-2-B marketers are using LinkedIn
33% | 52%
Nonprofits and Associations
using LinkedIn
what’s the deal with
LinkedIn?
43
- 46. © 2012
Give Prospects a Reason to
Connect With You
• Add a professional picture to profile
• Include keywords in summary
• End summary with a call to action
• Personalize your connections
• Follow-up with connections
• Stay connected and share relevant content
46
- 49. © 2012
tips for
using LinkedIn
• find individuals you know in a professional
capacity
• ask for introductions to connections in their
networks
• join groups; participate in discussions;
recruit attendees to your events
• ask for recommendations
49
- 50. © 2012
5 Ways to Generate More
Business from LinkedIn
Social Media Examiner.com
Melonie Dodaro
June 12, 2013
http://www.socialmediaexaminer.com/5-ways-
to-generate-more-business-from-linkedin/
50
- 52. © 2012
tips for
using Twitter
• share links to interesting content
• write in a headline format
• send direct messages (DMs) when
appropriate
• retweet content from people you
are following
• use hashtags to link tweets
52
- 54. © 2012
tips for
using YouTube
• Create short videos
• Make titles keyword rich
• Can use your smart
phone
54
- 58. © 2012
• focus on the content:
share knowledge so
people care
• trade useful
information for
attention
• inspire trust by filtering
the noise
social media “dos”
58
- 59. © 2012
social media “don’ts”
• don’t pitch
• don’t overtly self-
promote
• Use the 70/20/10 rule
• don’t offer incentives to
get reviews or sharing
• don’t get too personal
59
- 60. © 2012
address and encourage “positivity”
• comment back
• say “thank you”!
• answer questions
• share comments through
other marketing channels
60
-- Yelp aggregate rankings of businesses, 9/2009
do it
again!
create a
great offer
have clear
call to action
publish +
promote
meaningful
results
- 61. © 2012
monitor social sphere
categories,
topics,
keywords
similar
companies
your
brand
experts +
influencers
61
- 66. © 2012
next steps…
2 Hour hands-on training classes with a step-by step guide.
Social Media and Email Marketing Training
66
Constant Contact Facebook campaign tool
Trial Social Campaigns
Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest…
Connect with us on:
- 67. © 2012
Upcoming Events
The Power of Email Marketing
Bonus Session Create a Personalized Welcome
Email that Stands Out
East Bay Chamber of Commerce
Monday September 30th from 4:00 PM to 5:30 PM
Register: LizBESocial.com/Events
