Creating a Culture of Engagement will address the main components of employee engagement: community engagement, employee communication and leadership. This presentation provides insights on the real factors that motivate employees. Attendees will receive practical tools on how to improve communications to influence and better engage your team; learn how to become a better leader and create stronger relationships with your employees; and learn about the benefits of community engagement for the company, customers and employees.

1. Creating a Culture of
Engagement
Women’s Leadership Conference

2. Proud to Help Others
Achieve their Goals

3. What employee engagement
is not …
Employee engagement does not
mean employee happiness.
Employee engagement does not
mean employee satisfaction.
Employee engagement is the emotional commitment
the employee has to the organization and its goals.

4. My Story

5. WHAT’S YOUR STORY?

6. Your Story
WHAT IS YOUR STORY?
• Why did you start your company?
• What makes your company unique?
• What drives your business?
• What are your goals?
Are your employees part of your story?
“Storytelling is the most powerful way
to put ideas into the world today.”
Robert McKee

7. Your Story
The 3 best ambassadors of your company:
• Owners
• Employees
• Customers
What story are your employees telling?
“Employees rank higher in public trust than a firm’s PR department, CEO,
or Founder. 41% of us believe that employees are the most credible
source of information regarding their business.”
2013 Edelman Trust Barometer

8. Your Story
Are your employees engaged?
• Engaged employees drive your company
toward your goals
• Engaged employees are strong brand
ambassadors
Corporate Leadership Council
Engaged Employees are:
• 57% more likely to
work harder
• 80% more likely to
perform better
• 87% more likely to
stay longer with the company26%
45%
29%
Actively
Disengaged
Disengaged
(Dale Carnegie)

9. Engagement Challenges
Survey Questions (Scale of 1 – 10)
1. My organization has strong employee
engagement.
2. My organization is very skilled at
communicating with employees.
3. My organization trains managers to lead
teams.
“87% of organizations cite culture and engagement as one
of their top challenges.”
Global Human Capital Trends, 2015

10. WHAT DRIVES EMPLOYEE ENGAGEMENT?
LEADERSHIP | COMMUNICATION | COMMUNITY ENGAGMENT

11. Agenda
1. What engages employees?
2. How companies communicate
3. How leaders impact engagement
4. How community engagement strategies impact
business & engagement
5. Strategies to improve engagement
Today’s Take-Aways
1. One action step
2. One supporting statistic
3. One new business contact
Scarlett Surveys International
“Employee Engagement
is a measurable degree of an
employee’s positive or negative
emotional attachment to their job,
colleagues and organization
that profoundly influences
their willingness to learn
and perform at work.”

12. COMMUNICATE
TO BUILD ENGAGEMENT

13. What Engages Employees?
EFFECTIVE COMMUNICATION
• Make employees feel informed about organization
• Demonstrate management’s commitment to the
organization.
• Give employees the opportunity to give feedback
“33% of employees say lack of open, honest communication
has the most negative impact on employee morale.”
HerdWisdom.com

14. What Engages Employees?
POOR COMMUNICATION = DISENGAGEMENT
1. Lack of direction from management (38%)
2. Poor communication overall (14%)
3. Change that's not well communicated (12%)
“75% of leaders have no engagement plan or strategy – even
though 90% say engagement impacts business success.”
Accor
(About.com, 2014)

15. How Companies Communicate
The three most used channels are:
1. Intranet (93%)
2. E-mail (90%)
3. Leadership communications (84%)
Phil Simon, Message Not Received
“The average person receives 120-150 e-mails per day.
It's very likely that a person will misplace, delete or not even see a specific email,
and therefore could miss a crucial piece of information.”
(Internal Communication & Technology Survey 2014)

16. How Companies Communicate
PERSPECTIVE
• An attitude toward or way in which
something is considered or evaluated.
“The single biggest problem in communication
is the illusion that it has taken place.”
George Bernard Shaw

17. Communicate To Engage
4 Steps to Effective Communication
1. Say it – VERBAL
2. Write it – WRITTEN
3. Picture it – IMAGE
4. Model it – EXAMPLE
Melcrum, 2012
“61% of employees need to hear information
3-5 times to believe.”

18. Communicate To Engage
Face-to-face communication is still considered
the most effective channel.
• Traditional team meetings (85%)
• Offsite meetings (65%)
• Senior management site visit (55%)
“When managers take extra time and effort to talk face-to-face with employees,
the employees tend to feel more valued and respected by the company,
which in turn makes them more engaged and productive.”
Robert Cordray, Linked 2 Leadership

19. Communicate To Engage
CRAFTING A LEADERSHIP COMMUNICATION
1. Know Your Audience
• Who is your audience and Why are
you communicating with them?
2. Determine Key Messages
• Determine top 1-3 points you want
to convey to your audience.
3. Call to Action
• What do you want the audience to do
after reading the message?
“Speak in such a way that
others love to listen to you.
Listen in such a way that others
love to speak to you.”
Anonymous

20. LEADING TO
BUILD ENGAGEMENT

21. What Engages Employees?
EMPLOYEE RECOGNITION
• Praise and appreciation
• Sense of influence
• Opportunities for growth
(Harvard Business Review)
“43% of highly engaged employees received feedback at least once a week,
compared to only 18% of employees with low engagement.”
Business2Community.com

22. What Engages Employees?
65%
6%
29%
What Employers Think
Money
Recognition
Training
18%
27%
23%
32%
What Employees Think
Money
Recognition
Other
Boosting
Morale
(Westminster College)

23. Impact of Leaders on Engagement
LEADERSHIP PERSPECTIVE
• 57% learned their leadership skills through
trial & error
• 89% possess at least one leadership skill
“blind spot” (DDI World, Bersin & Assoc.)
• Only 11% of managers are being groomed
to be a leader by their organization. (Gallup)
“75% of people voluntarily leaving their jobs
don’t quit their jobs; they quit their boss.”
Dale Carnegie

24. Impact of Leaders on Engagement
EMPLOYEE PERSPECTIVE
• 98% of employees will fail to be
engaged when managers give little or
no feedback.
• 69% of employees say they would
work harder if they felt their efforts
were better recognized.
“When employees understand their role in business,
91% will work towards that success,
but the number plummets to 23% if they don’t.”
(Business2Community.com)

25. Providing Praise & Appreciation
• “I need your help.”
• “Hey, everyone…listen to what Joe accomplished!”
• “What do you need from me?”
• “I noticed what you did.”
• “Thank you.”
• “What would you like to do here?”
• “What do you think?”
• “That’s okay. We all make mistakes.”
• “I know you can do it.”
“Leaders become great,
not because of their power,
but because of their ability
to empower others.”
(Finding Happiness, Todd Patkin)
John Maxwell
What Employees Want to Hear from Their Leader

26. Providing Praise & Appreciation
Elements of Effective Employee Praise
• Don’t Wait
• Be Specific
• Be Genuine
• Save constructive feedback for later
• Be Surprising
• Treat Employees Like Snowflakes
(Inc. Magazine)
“I’ve learned that people
will forget what you said,
people will forget what you
did, but people will never
forget how you made them
feel.”
Maya Angelou

27. Providing Praise & Appreciation
THE POWER OF THANKS
• Elizabeth’s Story
Voltaire
“Appreciation is a wonderful thing; It makes what is
excellent in others belong to us as well.”

28. Providing Praise & Appreciation
Activity: Write a note of praise and recognition
Great job! Thank you! You rock! I appreciate you!
Write a note of appreciation or praise to someone in your workplace.

29. IMPACT OF COMMUNITY
ENGAGEMENT

30. What Engages Employees?
COMMUNITY ENGAGEMENT
• 93% of employees who volunteer are somewhat
or very satisfied with their employer
• 57% of employees who volunteer would
recommend their company to a friend
(Deloitte Volunteer Impact Survey)
“55% of employees feel proud to work for the company
when they frequently volunteer.”
Deloitte Volunteer Impact Survey

31. Impact on Business
• Research has found that engagement boosts operating
income, increases employee productivity, lowers
turnover risk, provides a greater ability to attract top
talent and leads to higher total returns (Irvine, 2009).
• Unexpected costs of disengaged employees:
disengaged customers, safety incidents & absenteeism
“61% of millennials trying to decide between two jobs offering the same
location, job description, pay and benefits would choose to work for the
company that also supports charitable causes.”
Deloitte Volunteer Impact Survey

32. Impact on Employees
• The more available, hands on and integrated
corporate citizenship is in an organization
the more it will positively impact employee
engagement scores. (Northwestern University)
• 93% of employees who volunteer are
somewhat or very satisfied with their
employer. (Deloitte Volunteer Impact Survey)
“More corporations will support their communities via employee volunteer
programs instead of just writing checks during tough economic times.”
McPherson, 2012

33. Create Community Engagement
1. Donation Drives
2. Volunteerism
3. Company Sponsorships
4. Environmental/Energy Efficiency Initiatives
“Never doubt that a small group of thoughtful, committed citizens
can change the world; indeed, it’s the only thing that ever has.”
Margaret Mead

34. Donation Drives
Dorenda’s Story
Mahatma Gandhi
“You must be the change you
wish to see in the world.”

35. TAKE ACTION

36. What is your action step?
KEYS TO EMPLOYEE ENGAGEMENT
• Effective Communication
• Employee Recognition
• Community Engagement
What is your strategy to improve engagement?
“Providing simple keys to unlock the power of your story.”
Elizabeth King Consulting

37. What is your action step?
1. Complete survey. Leave it on the table.
2. Take your notes with you.
3. Schedule a time to do your action step –
Put it on the calendar!
4. Network – Tell someone about your
action step.
“By changing nothing, nothing changes.”
Tony Robbins

38. Thank you for
coming!
1-918-853-6771
www.ElizabethKingConsulting.com