1. in London - 18th January 2012
Joscelyn Upendran – CEO @lovle
Creative Commons UK - Public Project Lead England & Wales
@CCUnitedKingdom
@joscelyn
This presentation is © Joscelyn Upendran 2011 & licensed CC BY licence
http://creativecommons.org/licenses/by/3.0/ (provide attribution to:–
http://www.twitter.com/Joscelyn) (3rd party © & CC licensed images as stated as per
individual image)
‘Creative Commons Licences for Madagascar’ by Foko Madagascar CC BY NC SA http://www.flickr.com/photos/foko_madagascar/2865834995/sizes/l/

2. ‘Aim’ by Franco Folini CC BY SA http://www.flickr.com/photos/livenature/230664393/sizes/l/

3. Why did I get involved with CC?
• Wanted to help raise awareness in UK
• Aligned with aims of own business
• To spread the word and
• alter misconceptions
‘Get on the bus’ by Damien CC BY SA http://www.flickr.com/photos/damiensimages/969487159

4. What is it?
• US Non Profit Organisation
• Free copyright licences to exercise copyright
to suit the copyright holder
• 10 years ago  now in 70+ jurisdictions
– CCUK - www.creativecommons.org.uk
– @CCUnitedKingdom
• Promotes easier sharing, innovation &
creativity
‘The World Behind You’ by Foxspain CC BY http://www.flickr.com/photos/foxspain/3219577797/sizes/l/

5. Why is CC needed?
• Trouble with © …Automatic ©
– “All rights reserved”
• What if copyright owner wants people to
copy, distribute, share, remix, build upon
works?
– “Some rights reserved”
‘Copyright is for Losers’ by Sam Teigen CC BY NC SA http://www.flickr.com/photos/917press/2583620793/sizes/l/

6. What CC is not ...
• CC is not anti copyright
• CC is not a copyright enforcement or legal
services organisation
• CC does not store or track your licensed
content
‘The World Behind You’ by Foxspain CC BY http://www.flickr.com/photos/foxspain/3219577797/sizes/l/

7. How do the CC licences work?
By - attribution Sharealike No Derivatives Non-Commercial

8. 3 layers of licence

9. How do I get a licence?

11. Who is using CC?
/’Multitud// Crowd’ By PictFactroy CC BY http://www.flickr.com/photos/pictfactory/2796367140/

13. ‘First Joint Press Conference’ by The Prime Minister’s Office http://www.flickr.com/photos/number10gov/4601012387/ CC BY NC ND

14. ‘Foreign Secretary William Hague’ by Foreign & Commonwealth Office
http://www.flickr.com/photos/foreignoffice/4601132906/in/set-72157624045385658/ CC BY ND

16. UK Open Government Licence

19. „Encouragement of Learning‟
A World in a Marble by http://upload.wikimedia.org/wikipedia/commons/e/ec/Statute_of_anne.jpg [copyright expired]
Linda Kenny CC By SA http://www.flickr.com/photos/seeks2dream/2197557863

20. NHS

21. “Open Education Resources”
• Bloomsbury
Academic
• MIT
• Open University
• JISC OER
• OER Africa
A World in a Marble by Linda Kenny CC By SA http://www.flickr.com/photos/seeks2dream/2197557863

23. UK OER Project
£13.5 million over 3 phases April 2009-October
2012

24. • US Federal education fund makes available
$2 billion to create OER resources in
community colleges over 4 years (announced
Jan 2011)
• Conditions of the grant all OER content must
be CC BY licensed

27. Conclusions & Qs
• Tools to exercise copyright
• You don‟t give up copyright but use it to suit
• Encourages sharing & remixing for greater benefit (viral)
• It’s already happening…
• Qs?

28. in London - 18th January 2012
Joscelyn Upendran – CEO @lovle
Creative Commons UK - Public Project Lead England & Wales
@CCUnitedKingdom
@joscelyn
This presentation is © Joscelyn Upendran 2011 & licensed CC BY licence
http://creativecommons.org/licenses/by/3.0/ (provide attribution to:–
http://www.twitter.com/Joscelyn) (3rd party © & CC licensed images as stated as per
individual image)
‘Creative Commons Licences for Madagascar’ by Foko Madagascar CC BY NC SA http://www.flickr.com/photos/foko_madagascar/2865834995/sizes/l/