2. 2 www.sales-promotions.com www.sales-promotions.com 3
Who We Are Cashback Promotions
What We Do
Cashback is one of the most effective and popular sales promotion platforms available. With
average redemption rates of 25-35%, it is a highly cost effective solution for companies seeking
to dramatically increase their sales without incurring the costs involved with discounting.
Thanks to our well established international money transfer business, Sales-Promotions can
deliver multi denominational cheques and BACS transfers to consumers all over the world.
Using state-of-the-art technology in a closely monitored and secure environment, our dedicated
Promotions Team provides the following ‘end to end’ fulfilment services:
Well established and highly effective promotional tool
Increases sales, whilst maintaining original price and margin
Easy and quick to set up and run
Creates competitive advantage by maximising efficiencies and stimulating sales
Useful for clearing excessive inventory, moving mature products or trialling new ones
Opportunities for ‘post sale’ interactions with the customer, including: Data Capture,
Demographics, Market Research and Cross Selling
Sales-Promotions is a recognised leader in the Promotional Management and Fulfilment
Industry. From cashback campaigns to loyalty programs, sweepstakes to premium gift
promotions, we provide the most comprehensive and sophisticated fulfilment service available.
Throughout the years, we have been responsible for a huge number of successful local, pan
European and global sales promotion campaigns. We have worked with hundreds of multi sector
clients, ranging from large multinationals to single country retailers, to deliver the most efficient
and cost effective sales promotions possible. During this time, we have built a valuable reputation
for reliability, trustworthiness and dependability.
Our service is designed to ensure that your promotional campaigns always meet the key business
objectives and enhance your core brand message.
Sales-Promotions is the trading name for Interpay Sales Promotions, a member of
The Taxback Group.
Campaign
Set Up and
Management
Promotional
Micro Site
Design
Claim
Handling
&
Validation
Email
Notifications
Multilingual
Customer
Services
24/7
Customer
Payment
Tracking
24/7 Live
Client
Reporting
Cheque
& BACS
Transfers
2
Why Choose Cashback?
Satisfaction
Guarantees &
Warranty
Programs
Loyalty
Incentive
Programs
Cashback
Promotions
Trade-Ins & Try
Before You Buy
Sweepstakes,
Quizzes &
Competitions
Premium
Gift
Promotions
Branded
Prepaid Debit
Cards
Our Promotional
Platforms
3. 4 www.sales-promotions.com www.sales-promotions.com 5
Gift with Purchase/Premium Promotions
Gift with Purchase or Premium Promotions are a great way for companies to maximise sales
whilst maintaining their desired price point.
Over the years Sales-Promotions has managed many of Europe’s largest premium promotions.
Our dedicated Promotions Team provides the following services as part of our ‘end to end’
fulfilment program:
Campaign
SetUpand
Management
Promotional
Micro Site
Design
Claim
Handling
&
Validation
Email
Notifications
Multilingual
Customer
Services
24/7
Customer
Payment
Tracking
24/7 Live
Client
Reporting
Added
Value
Item/Gift
Storage
&
Dispatch
VAT Rebates on Cashback Promotions
As a result of running Cashback campaigns, companies may be entitled to recover VAT on the
amount of cash back paid to the customers. Sales-Promotions will not only ensure that your
Cashback/Rebate Promotions are VAT compliant, but our VAT reclaim service means that you
may also benefit from a potentially cost-neutral promotion.
For example, a consumer electronics company runs a €50 cashback promotion in Ireland on
a digital camera at an RRP of €250. Assuming that 100,000 units are sold, and using the 25%
average redemption rate of 25,000, the potential amount of overpaid VAT is €234k. By engaging
in our services, this results in a VAT refund of approx. €164k on the entire promotion or a saving
of approx. €6.50 per claim.
Cashback vs Discount Promotions
Studies show that cashback promotions achieve very favourable sales volumes in comparison
to instore discount promotions. However, with an average redemption rate of only 25-35%,
compared to 100% with discounts, cashback is a far more cost effective option.
For example, a €50 cashback promotion selling 2,000 units at an RRP of €200 and using a
redemption level of 25%, will yield an estimated saving of €73,500 over a traditional discounted
promotion. This figure also takes into account all fulfilment and processing costs.
Use our online
calculator to
find out how
much you
could save.
Check out
our online
calculator to
find out how
much VAT you
could claim
back from
your Cashback
Promotion.
Whether it’s a free gift, cashback or an instant win campaign, on-pack promotions are an ideal
way to effectively communicate this to customers. The key benefits associated with on-pack
promotions include:
Encourages impulse and repeat purchases
Distinguishes your brand from competitors
Enables you to feature key promotional text in minimal space
Creates in-store attention value
Stimulates interaction and engagement with customers, i.e. can include gaming element
Allows you to target customers where they make buying decisions
On-Pack Promotions
4. 6 www.sales-promotions.com www.sales-promotions.com 7
Sweepstakes, Contests & Competitions
Sweepstakes,contestsandcompetitionsareahighlycosteffectivemeansofbuildingbrandawareness
and driving sales. They are a great way to generate enthusiasm and excitement in consumers as well
as encouraging high levels of brand involvement. Prizes can be in many forms such as cars, holidays,
electronics and gift vouchers.
Due to the sometimes highly complex legal regulations that surround many of these promotions, it
is vital that you can rely on us to provide the most trustworthy and comprehensive support available.
Highly effective promotion for leveraging events
Highly cost effective form of sales promotion, due to ability to limit prize values
Relatively low redemption rates compared to other promotional platforms
Creates goodwill, increases brand awareness & inspires greater consumer involvement with
products
Excellent means of data capture and lead generation
Our dedicated Promotions Team provides the following ‘end to end’ fulfilment services:
Promotional/
Logistical/
Tactical
Planning
Legal
Review
Drafting
ofOfficial
Rules
Promotional
MicroSite
Design
Claim
Handling&
Validation
24/7
Multilingual
Customer
Services
Winner
Selection&
Notification
Prize
Fulfilment
POBox
Procurement
Loyalty Incentive Programs
Program Options
Benefits of Successful Loyalty Schemes
Benefits of Sweepstakes, Contests and
Competitions
Loyalty programs are structured marketing campaigns that reward and encourage loyal
buying behaviour. Sales-Promotions can deliver a powerful and effective bespoke program
that will generate a lasting brand experience and increased allegiance with your employees,
resellers and customers. Our loyalty programs can be as simple or as sophisticated as you
require, depending on your needs, goals and budget.
Purchases = Points = Prizes. Over 6,000 prizes can be selected across the EMEA region,
standardising programs across multiple markets.
Points based loyalty promotions for low cash value transactions suitable for all markets including
FMCG.
Branded Prepaid Debit Card Incentive Program.
Sales-Promotions will manage the entire program from ‘end to end’, including all further contact with
the resellers. Our dedicated Promotions Team provides the following fulfilment services:
Increases sales
Enhances loyalty towards your brand
Energises and focuses resellers
Encourages success by introducing higher
reward levels for increased sales
Fast, flexible and easy to manage
Creates opportunities for greater dialogue
with resellers
Allows companies to get to know their
resellers better
Incentivises resellers to undergo reward
based training modules
Campaign
Setupand
Management
Promotional
Micro Site
Design
Registration
of Resellers
Email
Notifications
Multilingual
Customer
Services
Loyalty Gift
Distribution
24/7 Live
Client
Reporting
Validation
of Sales
Figures
5. 8 www.sales-promotions.com www.sales-promotions.com 9
Fully Branded Prepaid Debit Cards
Sales-Promotions offers clients the option of making payments using a fully branded Prepaid
Debit Card. Prepaid cards are an ideal way to replace cheques and bank account transfers when
implementing any of the following promotions:
Benefits of using Branded Prepaid Cards
Case Study: Cashback Reward Card
Consumer purchases
TomTom product
(from selected range)
Consumer completes
and submits online
claim form for £50
Fuel Card
The fully branded
prepaid card is
provided to the
consumer
STEP 1 STEP 2 STEP 3 STEP 4
We validate their
claim and create
payment file of
consumers who
are due to receive
a card
Prepaid Debit Card
Personalised cards; different levels of customisation available
Chip & PIN
12 Month Expiry
Targeted spend
Not a bank account or line of credit – customer can only spend up to the amount loaded
on the card
Cardholder website
Client can customise website with branding
Real-time account balance & transaction history
Customer Service information & FAQ’s
Program Support
Custom card package, clear messaging
Card & payment requests submitted by file
Card issuance and account maintenance (CAS)
24/7 multi-lingual Customer Service
✓
FIRST/LAST NAME
ADDRESS 1
ADDRESS 2
Important Card Information
Enjoy Your £50 Prepaid Card
Cashback and Rebate Offers
Loyalty Rewards Schemes
Sweepstakes, Contests and Competitions
Gift with Purchase/Premium Promotions
6. 10 www.sales-promotions.com www.sales-promotions.com 11
Satisfaction Guarantee and
Warranty Programs
A Satisfaction Guarantee promotion is essentially a simple promise that, if for any reason a buyer is
not completely satisfied with a product or service, a refund will be made. This gives consumers the
confidence because companies are “putting their money where their mouth is” and standing by the
products that they manufacture or sell. Likewise, an extended warranty promotion is an excellent
means of reassuring consumers they can purchase a product with confidence that in the event of
manufacturer-related breakdown, the company will guarantee its repair.
OurinternationalfinancialresourcesinfrastructureallowsourclientstolaunchSatisfactionGuarantees
and Warranty Programs globally, providing peace of mind that both your products and your
consumers are covered.
Increases sales
Reassures first time buyers
Promotes trial of new products
Cost effective to set up and run
Can be applied to whole product ranges
Reaffirms your brand’s commitment to quality
Trade-In Promotions
A trade-in promotion allows customers to exchange a product they own for a price reduction on a
new product. Trade-ins are an effective way of allowing customers to feel that they are getting extra
value from a previous purchase and giving up less to obtain a newer product.
Sales-Promotions, together with a network of WEEE recycling companies, has the know-how and
infrastructuretoeffectivelyimplementuser-friendlytrade-inpromotionsinanycountry.Ourdedicated
Promotions Team provides the following ‘end to end’ fulfilment services.
Campaign
SetUpand
Management
Promotional
Micro Site
Design
Receipt
of old
Product
Claim
Handling &
Validation
New
Product
Dispatch
Multilingual
Customer
Services
24/7 Live
Client
Reporting
Email
Notifications
& 24/7
Payment
Tracking
Benefits of Trade-In Promotions
Drives sales and increases
market share
Enables you to target
specific competitive brands
and motivate customers to
switch to your product
Increases credibility and
brand loyalty
Enhances public image as
your company is perceived
as ‘Green Friendly’
“Try Before You Buy” Promotions
Try Before You Buy” allows consumers to sample your products before buying them. It is also an ideal
way to reduce consumers’ apprehension about trialling new products.
Benefits of “Try Before You Buy” Promotions
Advantages of offering Satisfaction Guarantees and
Warranty Programs
Drives sales
Reassures buyers
Reaffirms your brand’s
commitment to quality
Can encourage
consumers to pay
more for your premium
products
Cost effective to set up
and run
7. 12 www.sales-promotions.com www.sales-promotions.com 13
Coupons
Customer Satisfaction Guaranteed
Coupons are a highly cost effective means of creating brand awareness and driving sales. Whether
printed on packs or issued electronically, coupons offer instantly redeemable savings on products,
making them more desirable to consumers.
Sales-Promotions realises that maintaining a high level of customer satisfaction is a key ingredient in
creating a successful sales promotion. That is why we have invested so heavily in creating the most
efficient and sophisticated customer care facility within the industry today.
Benefits of Coupon Promotions
InSite: 24/7 Online Reporting Platform
Drives sales
Creates brand awareness
Rewards current customers
Encourages return of former
customers
Creates the opportunity to up-sell a
more profitable product
Easy to measure (through the use of
tracking codes)
24/7
24 hour
multilingual call
centres and
online ‘Live Chat’
facilities which
provide unparallel
customer support
State-of-the-art
website designs
which provide
the most efficient
customer journey
possible
Online tracking
facility which
allows customers
to monitor the
progress of their
claims
Real-time
reporting and
analysis tools
which allows
clients to execute
and evaluate
their promotions
at their own
convenience
Dedicated global
payment service
which guarantees
fast, cheap and
efficient payments
to customers
Once you have made your purchase of
Biotrue 300ml or the 2 x 300ml Value
pack please complete your £5 cashback
claim form on-line at:
and submit along with your proof of
purchase. Valid until 30th November 2011
Your eyes will love you for it.
Get £5 off your next purchase of
Biotrue®
multi-purpose solution
www.bausch-promotions.comwww.bausch-promotions.com
1. The cash-back promotion applies only to purchases of Biotrue®
multi-purpose solution 300ml & 2 x
300ml packs (‘Eligible Products’) purchased from registered Eye Care Professionals. Otherwise eligible
products sold through the Internet are excluded from this promotion. 2. The cash-back promotion
commences on 1st Oct 2011 and will end at 5.30pm on 30th November 2011. Submission of a cash-back
claim constitutes acceptance of these terms and conditions. 3. The cash-back offers NEW end-user
customers (‘participants’) a chance to claim £5 cash-back on their first purchase of the Eligible
Product. 4. The cash-back promotion is only open to participants who are residents of the UK or the
Republic of Ireland and who are new wearers of the Eligible Products. 5. Claims can be submitted
online via the website www.bausch-promotions.com. To be valid, a claim must be accompanied
by a copy of a valid purchase invoice/receipt for the Eligible Product (receipt can be scanned for
online submissions). 6. Any claim which is late, incomplete, illegible or inaccurate or otherwise
does not comply with these terms and conditions may be deemed invalid in Bausch + Lomb’s sole
discretion. Bausch + Lomb will not be responsible for any claims not received, lost, delayed, damaged
or incomplete. 7. The cash back cannot be claimed in conjunction with special pricing or any
other promotion, offer or discount. 8. Each participant may claim the cash-back only once for an
Eligible Product (that is, purchasing multiple 3 months supplies of an Eligible Product will not entitle
participants to multiple cash-backs). 9. The cash-back will be issued by bank transfer or cheque as
selected on the claim form by or determined by Bausch + Lomb if no payment method is selected.
(Bank transfers will take up to 14 days and cheque payments will take up to 30 days). Payments sent
by cheque will be sent at the risk of the participant. Cash-backs will be sent on behalf of Bausch +
Lomb by Sales Promotions.com. 10. Bausch + Lomb’s determination as to any matter pertaining to
these terms and conditions and/or the cash-back offer shall be final and binding. 11. Bausch + Lomb UK
reserves the right to withdraw or change the content of this promotion without notice. 12. Personal
data provided on the claim form will be used by Bausch + Lomb and its agents to process the cash-
back claim. Each participant consents to their personal data being used and processed by Bausch +
Lomb UK and their agents in connection with this promotion. Any such information provided to Bausch
+ Lomb UK will be utilized in accordance with Bausch + Lomb’s data protection policy and applicable
data protection law. 13. This promotion is carried out by Bausch + Lomb UK, whose registered office
is Bausch + Lomb House, 106 London Road, Kingston–upon–Thames, Surrey, KT2 6TN, UK. 14. This
promotion, these terms and conditions, and any dispute or claim arising out of or connected with
them, shall be governed by and construed in accordance with the laws of England and Wales. Your
statutory rights are not affected
Terms and Conditions:
InSite Log-in page
Dashboard page
provides full overview
of campaign
View reports for a
specific time period
and filter by Submission
Status, Product/
Country/Store Tracking
and Transaction Status
Track funds and
view reconciliation
information for the
promotion
8. 14 www.sales-promotions.com www.sales-promotions.com 15
How Our Service Works
Campaign
Setup
Claim
Handling
Implementation Registration Communication Delivery Post-Campaign
Activity
Client
Identify
PromotionType,
Markets,Products,
Duration,Reward
PlanAdvertising;
Online,Media,
POSMaterials,
Tearpads,OnPack
TrackPromotion
Performance
andViewOnline
Reports
End User Purchase
Promotional
Product
ReceiveEmail
Notificationand
TrackProgressof
ClaimOnline
ReceivePoints/
Cashback/Prize/e-
Voucher/Prepaid
Card
Registerdetails
Online,via
Email,orFax
Why Choose Us?
Increase efficiency:
Companies that run their own promotions tend to incur much higher fixed costs due a lack of
efficiencies. Our flexible cost structure and economies of scale can give your firm a competitive
advantage.
Reduce labour costs:
Hiring and training staff for short-term or peripheral projects can be very expensive, and
temporary employees will also require further training specific to each individual project. By
outsourcing your promotional functionality, you can focus your internal resources where you
need them most.
Start new projects quickly:
We have the resources to start a project on demand. Handling the same project in-house could
involve weeks or months of planning, hiring and training the right people, and providing the
ongoing support they need.
Level the playing field:
We can help small firms act “big” by giving them access to the same economies of scale,
efficiency, and expertise that large companies enjoy.
The Eco Friendly Promotions Company
At Sales-Promotions we strive to be as
green as possible in order to do our part
to contribute to a sustainable future for all
of our benefits. We have invested heavily
in technology to ensure that all of our
promotions can be run on a digital platform.
This ensures that communications and
payments can be conducted virtually,
removing the need for a paper trail, and
thereby reducing our carbon footprint.
Our Clients
Client Testimonials
The “Think Global but Act Local” approach is fundamental to implementing a successful global
promotion. Our systems allow flexibility within each market to tailor for the individual nuances
and varying complex environments in which each business operates, while still maintaining a
standardised approach. We can create localised campaigns on a global platform, allowing for
great economies of scale, comparative reporting, and one point of contact for multiple activities.
Our clients include:
“I am very happy with the delivery & fulfilment of our European Consumer Promotion so far. The whole team at Sales-
Promotions have been very professional and responsive to our needs. Would definitely recommend them for any
future projects.”
European Retail Campaigns
Canon Europe
‘We have now run several promotions with Sales-Promotions, often within very short timescales. They have always
been flexible enough to respond very quickly to the challenge and I have been very impressed with the level of service
they provide to both the customer and the client. Sales-Promotions are definitely the right agency if you want your
promotions to be dynamic and constantly evolving.
Yasbir Batchelor
Head of European Promotions Epson Europe
“I have found Sales-Promotions excellent to work with - everything from campaign management to the delivery
of prizes has been handled in a professional and engaging way. LG will definitely use this agency for other future
campaigns.”
Su Thomas
LG Mobile Marketing Manager
LG Ireland
“Sales-Promotions have always managed our campaigns to a very high standard. The team is proactive, responsive and
professional, yet adding a personal touch. It has been a pleasure working with them and we will definitely run future
promotions with Sales-Promotions again.”
Sandra Peil
EMEA Marketing Campaign Manager
Corel Corporation
Strategic
Planning,Create
Databaseand
MicroSite
Launch
Micro-site(s)
IssuePoints/
Cashback/Prize/
PrepaidCard/e-
Voucher
SendEmail
Notification
Receive
Registrations
viaEmail,Faxor
Online
ValidateClaim
andRegistration
Details
PostPromotional
Email
Communication
AssessCampaign
Performanceand
Reconnectwith
Customers
Reconnectwith
Brand
9. Our Global Network
www.sales-promotions.com
Ireland
t: +353 1 887 1949
e: info@sales-promotions.com
a: IDA Business & Technology Park,
Ring Road, Kilkenny, Ireland
UK
t: +44 203 364 5383 / +44 207 573 2376
e: info@sales-promotions.com
a: c/o Sales-Promotions
Crown House, 72 Hammersmith Road
Hammersmith, London, United Kingdom,
W14 8TH
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