Luth Research asked their mobile consumer panel in November of 2010 about what they want from retailers on the mobile web.

1. On average, one in two consumers are more likely to do business with a
retail store if the store has a mobile web site.
Q. Would you be more likely to do business with a store if the store had a mobile website to enable you to get information about
products, store location, discounts, and contact information on your mobile phone?

2. On average, more than 45% consumers are more likely to shop at a retail
store with a mobile web site than one without.
Q. Would you be more likely to shop at a store that has a mobile website vs. a store that doesn't? (The mobile website would allow
you to view products, store location, discounts, and contact info easily on your mobile phone.)

3. Overall, discounts/sales info and product prices are the most needed
information that consumers want to access about a retailer on their
mobile phone . Consumers’ priority for information varies by retail
category.
90%
80%
68%
70%
60% 63%
50%
50%
40%
38%
30%
20% 35%
10%
0%
Discounts/sale information
Product prices
Store location
Product specs and information
Store contact information
Q. If a store enabled you to get information on your mobile phone, what kind of information would you most likely want to access?

4. For retailers with all three channels (store, regular web and mobile
website), a mobile website increases consumer engagement with the
retailer by 28%, raising an average of 7 visits to an average of 9 visits per
month.
Retailers with All Three Channels
30.0
25.0
20.0
15.0
10.0
5.0
.0
Number of times visiting the store's
mobile website/month
Number of times visiting the brick
and mortar store location/month
Number of times visiting the store's
regular (non mobile)/month
Q. Approximately how many times do you visit or use the following channels of the store you visit the most often in a typical
month?

5. For online only retailers with mobile websites, a mobile website
increases consumer engagement with the retailer by 50%, raising an
average of 5.6 visits to an average of 8.4 visits per month.
Online Only Retailers with Mobile Websites
16.0
14.0
12.0
10.0
8.0
6.0
4.0
2.0
.0
Number of times visiting the store's
mobile website/month
Number of times visiting the store's
regular (non mobile)/month
Q. Approximately how many times do you visit or use the following channels of the store you visit the most often in a typical
month?

6. For retailers with traditional store fronts and websites, a mobile website
would increase consumer engagement with the retailer by 38%, raising
an average of 5.2 visits to an average of 7.2 visits per month.
Retailers with Brick-n-Mortar Stores and Regular Websites
16.0
14.0
12.0
10.0
8.0
6.0
4.0
2.0
.0
If the store created a mobile
website, approximately how many times
would you most likely visit the mobile
website/month?
Number of times visiting the brick and
mortar store location/month
Number of times visiting the store's
regular (non mobile)/month
Q. Approximately how many times do you visit or use the following channels of the store you visit the most often in a typical
month?

7. For online only retailers, a mobile website would increase consumer
engagement with the retailer by 85%, raising an average of 3.5 visits to
an average of 6.5 visits per month.
Online Only Retailers
12.0
10.0
8.0
6.0
4.0
2.0
.0
If the store created a mobile
website, approximately how many times would
you most likely visit the mobile
website/month?
Number of times visiting the store's regular
(non mobile)/month
Q. Approximately how many times do you visit or use the following channels of the store you visit the most often in a typical
month?