Katrina Chua Ginsburg: NFT Ecosystem: Net New Economy NFT Tech Conference Website - https://nftconf.org/ Youtube - https://www.youtube.com/channel/UCeHtPZ_ZLZ-nHFMUCXY81RQ/featured FB - https://www.facebook.com/nftconference

1. NFTS’ NET NEW ECONOMY
(by the creative & the gritty)

2. PRIVATE & CONFIDENTIAL.
EVERYBODY HAS A DEFINITION OF NFTS
Non-fungible tokens are social currencies that
provide measure to your social clout captured
& governed on blockchain.
Activated by their inherent attributes:
indisputable.
programmable.
transparent.
immutable.
unique.

3. THE PROBLEM

4. NET NEW MARKET/ ECONOMY
***
Sources:
ECOMI White Paper, 11.15.2018: https://drive.google.com/file/d/1UNE-EvjuMIaWJUfvF3qQiTe0OKLFAJXV/view
https://www.forbes.com/sites/youngjoseph/2021/03/29/nft-market-rages-on-nfts-market-cap-grow-1785-in-2021-as-demand-explodes/?sh=cc003a97fdcf
https://markets.businessinsider.com/news/currencies/5-best-selling-nft-collections-sales-hit-293-million-2021-12
In Q1 2021, NFTs were only $2 billion of the
$80B virtual goods market. The initial forecast
projected that this market was to grow by
$20B in 2-3 years - but we may blow past this
rate.
By Q4 2021, NFT sales volume has surged to
$15 billion.
The NFT opportunity is to carve out a net new
market by creating an ecosystem that provide
the supply & utility of NFTs.
PRIVATE & CONFIDENTIAL.

5. REAL ARTISTS & CREATORS OF NOTHING
community
management
digital flexing &
twin
revenue
channel
new engagement
model
NBA TOPSHOT VEE FRIENDS
DISAPPEARING INK
PROBLEM?
DISASTER GIRL
***
Source:
https://www.buzzfeed.com/joyannjeffrey/offset-on-cardi-b-birkin-bags
https://www.theguardian.com/technology/2021/jun/23/nfts-and-me-meet-the-people-trying-to-sell-their-memes-for-millions
PRIVATE & CONFIDENTIAL.
NFTs were initially driven by real artists that saw an opportunity for a revenue channel. This makes
sense as artists are typically the first ones to adopt technology. As people start to grasp this
transformative moment, creators of nothing became gritty & creative by increasing supply & inventing
demand through NFT utility.

6. ● New asset class
● Store of value
● Proof of ownership
"By creating marketplaces for illiquid assets…
the NFT universe is surely set to continue to
grow strongly over the coming years because
it helps to solve the problem of injecting
liquidity into naturally illiquid assets such as
collectibles," JPMorgan
COLLECTIONS
PRIVATE & CONFIDENTIAL.
The mass entry point to NTFs is the collectible market; which is dominated by a handful of standout
leaders due to their popularity & rarity. The traction is driven by the main attributes as a:
***
Source:
https://markets.businessinsider.com/news/currencies/nft-market-worth-7-billion-legal-issues-could-hinder-growth-2021-11

7. COMMUNITY
We went from “aping in”, to
the creation of “The
Desperate Ape Wives”.
This is an inflection point
towards a collaborative &
decentralized economy.
PRIVATE & CONFIDENTIAL.
The new ecosystem set out a new economy driven by community hacking. The future state will be
digital identity ownership becoming your key to access membership based communities.
In the meantime, new communities are being formed digitally & in real life (IRL).

8. Increase adoption of the NFTs,
as a means of exchange
requires wallets, platform
integrations, marketplaces.
Creating bridges for
web 2 to web 3.
Education of mainstream
as we move from
centralized banking to
self-custody.
DEVELOPERS FOR LAYERS 1-3.
PRIVATE & CONFIDENTIAL.
While communities are being built, the developers are busy building tools to serve the demands of this
new economy.

9. ● Brand Reinvention
● Subject Matter Expert
● Content writers
● Symbiosis: Concerted effort to
see if NFTs can solve a
problem
● propensity for inclusiveness
NEW ANGLE FOR MARKETING: BRAND & CONTENT
STRATEGIST
PRIVATE & CONFIDENTIAL.

10. REDEFINING CAREERS
PRIVATE & CONFIDENTIAL.
Redefining roles to lead the charge in digital
marketing.
In the same way as businesses capitalized on
TikTok’s influencer campaigns, large brands
are using NFTs to revive heritage brands &
re-engage their community.

11. Increased adoption provides further development of use cases:
● Certificate of Authenticity
● Supply chain
● eCommerce
● Engagement tool - beyond an email
● Diplomas/ Course Certification
● Solution to ticket scalping
OPERATIONS
PRIVATE & CONFIDENTIAL.

12. WEALTH DISTRIBUTION
PRIVATE & CONFIDENTIAL.
Opportunity for new entrants to
break into the space…
opportunity for wealth distribution
driven by success, where barriers
to entry originally existed.

13. ***
Source:
https://www.buzzfeed.com/joyannjeffrey/offset-on-cardi-b-birkin-bags
https://www.webtms.com/race-to-the-metaverse-opportunities-and-risks-for-brands-and-ip-rights/
LEGAL: COPYRIGHT & TRADEMARKS
PRIVATE & CONFIDENTIAL.
In Decentraland, users can create, experience, & monetize content & applications. Recently, Hermès
clashes with artist who created MetaBirkins NFT. Did you know that copyright & trademarks do
not automatically transfer to the Metaverse? It requires a re-file.
In November 2021, news broke that Nike has applied to register its word mark, logo and “Just Do
It®” slogan as trademarks in Classes 9, 35 and 41, specifically for downloadable virtual goods “for
use online and in online virtual worlds”. Nike also began recruiting for virtual material designers
tasked with creating products solely for virtual consumption to redefining their digital world as they
enter the metaverse.

14. ECOMMERCE DIRECT APPLICATIONS
PRIVATE & CONFIDENTIAL.