This document provides tips for using LinkedIn to market a business. It notes that over 55 million professionals from all Fortune 500 companies use LinkedIn. It recommends setting a custom URL and crafting a robust summary statement for your profile. Additionally, it suggests making frequent status updates, customizing connection requests and introductions, creating LinkedIn events, and avoiding random connections or introductions. The overall document offers strategies for effectively using LinkedIn to promote and grow your business.

1. How to Use Linkedin to Market Your Business [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay

2. Why do you need to care?

3. Linkedin

4. Over 55 million members in over 200 countries

5. Executives from all Fortune 500 companies are LinkedIn members.

6. Before you get started

7. Quantcast it

10. Strategies & Ideas

11. Do: 7 Highly Effective Habits for Linkedin Users

12. Pick a Custom URL for your Public Profile –

13. Craft a Robust ‘30-Second Elevator Pitch’ Summary Statement

14. Customize Websites Text

15. Make Frequent Status Update

16. Custom Linkedin Request

17. Custom Linkedin Introduction Email

18. Create Linkedin Event

19. Don’t

20. Wait too long

21. Random Connections

22. Random Intro

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