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brandshare 2014 infographic

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Edelman
Edelman

Take a dive into brandshare to discover what fifteen thousand consumers told us about their relationships with brands today. Learn more: http://edl.mn/1sOyg1O

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WANT MORE MEANINGFUL RELATIONSHIPS WITH BRANDS THINK BRANDS DELIVER TODAY THE VALUE EXCHANGE IS BROKEN ONE-SIDED RELATIONSHIP SHARED RELATIONSHIP SINCERE COMMITMENT TO THEIR CUSTOMERS BRANDS HAVE SELF-CENTERED DESIRE TO INCREASE PROFITS THE ELEVATION OF BUSINESS VALUE IT IS IMPORTANT TO RECOGNIZE THERE IS A THIRD NEED STATE, SOCIETAL. MEETING A COMBINATION OF EMOTIONAL, RATIONAL AND SOCIETAL NEEDS HAS A COMPOUND IMPACT ON KPI’S.

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brandshare 2014 infographic

  • 1. WANT MORE MEANINGFUL RELATIONSHIPS WITH BRANDS THINK BRANDS DELIVER TODAY THE VALUE EXCHANGE IS BROKEN ONE-SIDED RELATIONSHIP SHARED RELATIONSHIP SINCERE COMMITMENT TO THEIR CUSTOMERS BRANDS HAVE SELF-CENTERED DESIRE TO INCREASE PROFITS THE ELEVATION OF BUSINESS VALUE IT IS IMPORTANT TO RECOGNIZE THERE IS A THIRD NEED STATE, SOCIETAL. MEETING A COMBINATION OF EMOTIONAL, RATIONAL AND SOCIETAL NEEDS HAS A COMPOUND IMPACT ON KPI’S.