'LinkedTV. Engaging TV viewers with AudioVisual heritage on second screens' by Lyndon Nixon (MODUL University, Vienna) and Lotte Belice Baltussen (Sound and Vision, Hilversum) - a presentation held at EUscreenXL Rome Conference 'From Audience to User: Engaging with Audiovisual Heritage Online' (http://blog.euscreen.eu/conference-programme).

1. Television Linked To The Web
Engaging TV viewers with
AudioVisual heritage on second screens
Lyndon Nixon (MODUL University Vienna)
Lotte Belice Baltussen (Sound and Vision, Hilversum)
Rome | EUscreenXL conference | 29 October 2014
www.linkedtv.eu

2. What is Linked Television?
40% of TV viewers are using a companion
device alongside the TV program.*
http://www.linkedtv.eu
* J. Abreu, P. Almeida, B. Teles, and M. Reis. Viewer behaviors and practices in the
(new) television environment. In Proceedings of the 11th European Conference on
Interactive TV and Video, EuroITV '13.
Ever saw something
on TV and wanted to
know more about it,
but didn‘t even know
how to search for it?

3. LINKEDCULTURE DEMO VIDEO

4. LinkedCulture
Sound and Vision icw AVROTROS

5. LinkedTV: Tussen Kunst & Kitsch
Paintings by Jan Sluijters
Hypervideo
analysis
dbpedia.org/resource/Jan_Sluyters
linkedtv.eu
“...painting of Jan Sluijters....”
Presentation
engine - toolkit
Named Entity
Recognition
Enriching NEs with
web content
Generation of
media fragments

6. LinkedCulture V1 – user trials

7. Set-up of the trials: 5 individual tests
x 4:
• 23, MA student - Film and Television studies
• 65, retired primary school teacher
• 26, MA student - New Media
• 43, Journalist & writer
x 1:
• 51, Consultant healthcare and culture sector

8. Tablet ownership | TKK viewership
1 4
1
4
I own a tablet
I watch TKK:
(almost) always
I watch TKK:
sometimes
1 1
I watch TKK:
(almost) never
1
2

9. Results: Main vs 2nd screen
• Simplify second screen for during viewing
• Show more when using second screen as catch-up device

10. Results: Evaluation of concepts
TYPES OF CONCEPTS
• Users like ‘Who’ and ‘What’, but not ‘Where’
User Trial Results (WP3)

11. Results: Concept evaluation
Jacquemart chapter:
• more information about the type of object
• information about the specific watch
• the maker
• the Jacquemart technique
• mythological figures (Hebe and Charitas)
• World Fair (where the watch was bought)
• the expert, Fred Kats (1x)
• opinions on the art object or art in general

12. General lessons learned
• Focus on ‘WHO’ and ‘WHAT’ re: art object
• More visual/video enrichments
• Wikipedia links only are too easy
• Information overload prevention
• Use personalisation
• Nice to know how to spell terms
• Users generally don’t want to pay
• ....and great interest in curated information

13. Art objects in TKK episodes

14. Art object: semantic model
http://data.linkedtv.eu/object/
avro/8a8187f2-3fc8-cb54-0140-
7dccd76f0001/2138
A silver tea jar semantic links
RDF Is-a Container http://vocab.getty.edu
/aat/300045611
CRM Consists-of Silver http://vocab.getty.edu
/aat/300010975
VRA locationCreationSite Friesland http://www.geonames.
org/2755812
DCT temporal Start: 1690, End: 1742

15. Mapping to Europeana API
http://data.linkedtv.eu/object/
avro/8a8187f2-3fc8-cb54-0140-
7dccd76f0001/2138
A silver tea jar semantic links
RDF Is-a Container http://vocab.getty.edu
what:(container+OR+houder+O
R+bak+OR+tank+OR+blik)
/aat/300045611
CRM Consists-of Silver http://vocab.getty.edu
proxy_dc_format:zilver
/aat/300010975
VRA locationCreationSite Friesland http://www.geonames.
where:Friesland
org/2755812
DCT temporal Start: 1690, End: 1742
YEAR:[1690+TO+1742]

16. Enrichment results
Frisian silver
from 1690 to
1742

17. What is in it for you?
Discoverability | Serendipity | Enrichment

18. Thank you!
w: http://www.linkedtv.eu
t: @LinkedTV