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Storytelling in Libraries
From early plant illustrations to modern research on ETH Library’s new platform Explora
29.06...
||
Storytelling and research
Explora: Aims and ideas behind the platform
Mallow, Iris, Orchid – Scientific plant images ov...
|| 29.06.2017Michael Gasser, Deborah Kyburz 3
Storytelling and research
|| 29.06.2017Michael Gasser, Deborah Kyburz 4
Storytelling and research
Science
• analytical
• impersonal
• dry facts
• sp...
||
Address people’s
problems/issues
Curiosity,
sympathy
Show specific
advantage
Focus on what’s
important
Heroes
(Research...
||
Listing of facts
ETH Library has designed and published a
new platform named Explora and tells stories
on this platform...
||
Listing of facts
ETH Library has designed and published a
new platform named Explora and tells stories
on this platform...
|| 29.06.2017Michael Gasser, Deborah Kyburz 8
Explora: Aims and ideas behind the platform
||
Content
marketing
platform
Reach new
target groups
Collections &
services
Offer added
value and
advantages
29.06.2017Mi...
||
Collections: Collections and Archives
 Interested public
 Culture / science enthusiasts
 Creative professionals
 Me...
|| 29.06.2017Michael Gasser, Deborah Kyburz 11
Explora: Aims and ideas behind the platform
|| 29.06.2017Michael Gasser, Deborah Kyburz 12
Mallow, Iris, Orchid
|| 29.06.2017Michael Gasser, Deborah Kyburz 13
Mallow, Iris, Orchid – Scientific plant images over the centuries
We chose ...
|| 29.06.2017Michael Gasser, Deborah Kyburz 14
Mallow, Iris, Orchid – Scientific plant images over the centuries
We chose ...
|| 29.06.2017Michael Gasser, Deborah Kyburz 15
Outlook: Future stories and development of Explora
|| 29.06.2017Michael Gasser, Deborah Kyburz 16
Outlook: Future stories and development of Explora
Future Stories
• marble ...
||
Michael Gasser
michael.gasser@library.ethz.ch
Deborah Kyburz
deborah.kyburz@library.ethz.ch
29.06.2017Michael Gasser, D...
|| 29.06.2017Michael Gasser, Deborah Kyburz 18
Questions
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Storytelling in Libraries. From early plant illustrations to modern research on ETH Library's new platform Explora

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Presentation at the EBHL annual meeting in Geneva. Content:
> Storytelling and research
> Explora: aims and ideas behind the platform
> Mallow, Iris, Orchid - scientific plant images over the centuries
> Outlook: future stories and development of Explora

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Storytelling in Libraries. From early plant illustrations to modern research on ETH Library's new platform Explora

  1. 1. || Storytelling in Libraries From early plant illustrations to modern research on ETH Library’s new platform Explora 29.06.2017Michael Gasser, Deborah Kyburz 1
  2. 2. || Storytelling and research Explora: Aims and ideas behind the platform Mallow, Iris, Orchid – Scientific plant images over the centuries Outlook: Future stories and development of Explora 29.06.2017Michael Gasser, Deborah Kyburz 2 Agenda
  3. 3. || 29.06.2017Michael Gasser, Deborah Kyburz 3 Storytelling and research
  4. 4. || 29.06.2017Michael Gasser, Deborah Kyburz 4 Storytelling and research Science • analytical • impersonal • dry facts • specialist terms Stories • Protagonist / humans • Actions • Feelings • Logical continuity
  5. 5. || Address people’s problems/issues Curiosity, sympathy Show specific advantage Focus on what’s important Heroes (Researchers, Employees, …) Make institution more human Change of perspective Uniqueness 29.06.2017Michael Gasser, Deborah Kyburz 5 Storytelling and research
  6. 6. || Listing of facts ETH Library has designed and published a new platform named Explora and tells stories on this platform and the first two topics are ‘plant illustrations’ and ‘data degradation’. 29.06.2017Michael Gasser, Deborah Kyburz 6 Storytelling and research
  7. 7. || Listing of facts ETH Library has designed and published a new platform named Explora and tells stories on this platform and the first two topics are ‘plant illustrations’ and ‘data degradation’. Telling a story ETH Library owns countless fantastic digitized collections and makes them freely available to the public. However, we noticed that many people don’t even know our collections. Therefore, we designed and published a platform where we tell stories. The first topics are ‘plant illustrations’ and ‘data degradation’. That’s how we want to draw people’s attention to ETH Library. 29.06.2017Michael Gasser, Deborah Kyburz 7 Storytelling and research
  8. 8. || 29.06.2017Michael Gasser, Deborah Kyburz 8 Explora: Aims and ideas behind the platform
  9. 9. || Content marketing platform Reach new target groups Collections & services Offer added value and advantages 29.06.2017Michael Gasser, Deborah Kyburz 9 Explora: Aims and ideas behind the platform
  10. 10. || Collections: Collections and Archives  Interested public  Culture / science enthusiasts  Creative professionals  Media representatives  Discipline-specific communites  Academic community  Scientists (as private persons)  Institutes and departments of ETH Zurich  Decision makers at ETH Zurich Services  Members of ETH Zurich  Researchers (Master & higher)  Students (Bachelor)  Decision makers at ETH Zurich  Science enthusiasts  Media representatives  Discipline-specific communities 29.06.2017Michael Gasser, Deborah Kyburz 10 Explora: Aims and ideas behind the platform
  11. 11. || 29.06.2017Michael Gasser, Deborah Kyburz 11 Explora: Aims and ideas behind the platform
  12. 12. || 29.06.2017Michael Gasser, Deborah Kyburz 12 Mallow, Iris, Orchid
  13. 13. || 29.06.2017Michael Gasser, Deborah Kyburz 13 Mallow, Iris, Orchid – Scientific plant images over the centuries We chose this topic because …  … ETH Library’s collections and archives have a wide range of relevant material,  much of it already digitized and available on online platforms rare books e-rara.ch archival material e-manuscripta.ch fossils E-Pics Earth Science Collections images E-Pics Animals, plants, and biotopes
  14. 14. || 29.06.2017Michael Gasser, Deborah Kyburz 14 Mallow, Iris, Orchid – Scientific plant images over the centuries We chose this topic because …  … it is highly visual and appealing to a wider audience  … it is – in its many forms – still relevant for modern research, teaching and scientific visualization Key intention Link the past and the present by extending the developments documented in our rich historical holdings to testimonials of present day experts and researchers
  15. 15. || 29.06.2017Michael Gasser, Deborah Kyburz 15 Outlook: Future stories and development of Explora
  16. 16. || 29.06.2017Michael Gasser, Deborah Kyburz 16 Outlook: Future stories and development of Explora Future Stories • marble architecture power • Open Data Further development • More functions for multimedia content • Interactive feature • Instagram feed
  17. 17. || Michael Gasser michael.gasser@library.ethz.ch Deborah Kyburz deborah.kyburz@library.ethz.ch 29.06.2017Michael Gasser, Deborah Kyburz 17 Thank You! Explora A world of experience by ETH Library www.explora.ethz.ch @explora_ethlibrary
  18. 18. || 29.06.2017Michael Gasser, Deborah Kyburz 18 Questions

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