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Roundtable in the Desert 
Scottsdale, Arizona 
Jonathan Gemmen Senior Location Consultant Austin Consulting October 6-9, 2014
Markets Served: 
Food and Beverage 
General Manufacturing 
Aerospace / Aviation 
Logistics and Distribution Centers 
Research and Development 
Pharmaceuticals 
Office / Back Office 
Information Technology 
Energy / Renewable Energy 
Designers | Engineers | Constructors | Consultants 
The Austin Company 
Full service design, engineering and construction management firm 
Founded 1878 in Cleveland 
Initiated Design/Build project delivery method 1901 
Member of Kajima family of companies - Tokyo based engineering/construction giant 
is the site selection arm of
Austin Consulting – Strategy to Implementation
Short List 
Cities / Sites 
Favorable Region 
Long List Regions 
Stay in the race by IMPROVING COMPETITIVE STANDING 
Selected Location 
Location Selection is a Process of Elimination
October 2014 5 
Location Selection Process 
3.Deliver on Your Promises - (a.k.a.) “Close the Deal” 
1.Get on the Radar Screen with Your Brand 
2.Demonstrate You are the Right Place 
Evaluate Strategic Alternatives 
Screen & Evaluate 
Communities/Sites 
Negotiate Incentives 
Conduct Due Diligence 
Avoid Giving Prospects a Reason to Walk Away from Your Community 
Strategy Development 
Location Investigation 
Due Diligence 
Implement 
Project
MINIMIZE 
OPERATING 
COSTS 
MINIMIZE 
RISK 
MINIMIZE 
ONE-TIME 
COSTS 
Identify location 
through an “apples to 
apples” comparison of 
alternatives 
OPTIMAL 
LOCATION 
Optimal Location Balances Competing Interests
Current Site Certification Experience
October 2014 8 
1.Control of the property 
–Community owns or has property under contract 
–Willing seller with published asking price 
2.Utility access 
–All utilities at site or near with construction plans designed and approved 
–System capacity & delivery capacity 
3.Developable 
–Environmental & cultural 
–Transportation access 
–Community in step 
Basic Elements of Certification
Tennessee Valley Authority’s (TVA) Megasite Program 
One of the oldest (2002), most specialized, and most successful in the country 
Designed to develop large industrial sites (1,000 acre minimum) to attract large automobile manufacturers 
Successful in attracting major employers: 
–Toyota 
–Volkswagen 
–Paccar 
–Hemlock Semiconductor 
–Severstal*
TVA Megasite Program
October 2014 11 
Introduction 
Asking the “Frequently Asked Questions” 
Three elements of a certified site 
Brief Review of “Best Practices Analysis” of six site certification programs 
Site size & utility requirements 
“To Preserve & Align” 
Some examples: 
─ Straightening the channel 
─ The Mega Site alibi 
The reasonable next step 
Presentation Outline
October 2014 12 
•What is a “certified” or “shovel-ready” site? 
•What is the national standard for such programs? 
•What sets a “certified” site apart? 
•In what ways are most certification programs similar? 
•Can any site become a “certified” site? 
•Do all end-users demand a “certified” site? 
•Does my community have to have a “certified” site to be competitive? 
Frequently Asked Questions
October 2014 13 
Mitigates risks for the prospect 
Help get more prospect visits 
Great marketing tool 
Conversation starter 
Sends a message that you are committed to attracting new business 
Note: The effort and investment should pay off, but the ROI will likely not be immediate. 
What sets a “certified” site apart?
Iowa City Area Shovel Ready Sites Program Best Practice Analysis
15 
Comparison Areas
16 
Commonalities 
At least 5 of the 6 programs . . . 
•are built around the regional or state industry targets and/or competitive advantages 
•use their shovel-ready sites program to drive its marketing message on the worldwide web 
•follow utility requirements 
–Minimum thresholds for electricity, water, wastewater 
–Access to natural gas service 
–Fiber optic (usually T-1) 
–Minimum proximity to interstate or four-lane highway
17 
Commonalities 
•Required the following documentation: 
–Surrounding land use (including maps and aerials) 
–Utilities at, adjacent, or near to site 
–Floodplain maps (outside of 100-year floodplain) 
–Clean environmental assessment (minimum Phase I) 
–Soils report (usually soil borings report) 
–Archeological/historical clearance 
–Endangered species 
–Written permitting process with probable timelines 
–Land price
18 
Differences 
•Number of categories (low 1, high 8) 
•Varying application processes 
•Professional assistance with reviewing applications 
•Grant monies for infrastructure improvements 
•Certification timeline after application approved 
•Minimum acreage (3 acres to 1,000 acres) 
•Documentation 
–Wetland Delineation 
–Workforce Data 
–Restrictive Covenants
19 
Conclusions 
•TVA Megasite Program - by far most successful in terms of sites sold, jobs created, and capital investment attracted 
•Ohio Job Ready Sites Program - most successful in terms of new sites spurred by infrastructure grant funding 
•3rd-party consultants - promote more location/expansions and maintain an objective process with minimal political intrusion
20 
Conclusions 
•Oklahoma Site Ready - most inclusive in terms of the categories of sites (and detail of application) 
•Build Now-NY - greatest benefit has been to expedite permitting time, thereby getting projects to market sooner 
•Missouri’s Certified Sites - encouraged good cooperation between competing utility companies and economic developers.
21 
Conclusions 
•Oregon Certified Industrial Site Program - offers stringent environmental requirements consistent with new sustainable or “green” practices. 
•Direct program ties to other state and local incentive programs help promote development. 
•Time requirements can affect project outcomes, and, therefore, must be set carefully and updated regularly.
22 
Recommendations 
•Focused target industries and a good understanding of their site/building needs 
•Create a well-planned program criteria (due diligence checklist) 
•Diverse sites for the market and a method to replenish the pool of sites 
•Infrastructure grant fund and other funding 
•Utilize a “3rd-party site selection consultant”
23 
Recommendations 
•Develop a thorough and graduated pre-application and application process to minimize administrative costs 
•Well-defined schedules, timelines, and deadlines for the certification process 
•Professional methods designed to expedite the development process (i.e. permitting) 
•Good regional cooperation and participation 
•Sustainable or “green” practices
End of Best Practice Analysis
October 2014 25 
Other Certification Program’s Utility Criteria 
West & Mid-Tennessee Deal Ready Sites 
Minimum Site Size: 50 acres 
Utility Minimums: 
•Electricity: 7,500 KVA 
•Natural Gas: Available 
•Water: 250,000 GPD 
•Sewer: 250,000 GPD 
•Telecom: T-1 Line
October 2014 26
October 2014 27 
Build Now – NY Certified Sites 
Category: High-Technology Manufacturing Sites 
Minimum Site Size: 25 acres 
Utility Minimums: 
•Electricity: 7,500 KVA / 15 kV line / 
substation <3 miles 
•Natural Gas: 9,300 CFH 
•Water: 20,000 GPD / 10’ diameter line 
•Sewer: 20,000 GPD 
•Telecom: T-1 Line 
Other Certification Program’s Utility Criteria
October 2014 28 
Oregon Industrial Site Certification 
Category: Heavy Manufacturing Sites 
Minimum Site Size: 25 acres 
Utility Minimums: 
•Electricity: 1 MW 
•Natural Gas: - 
•Water: 36,100 GPD 
•Sewer: 32,500 GPD 
•Telecom: - 
Population ≥ 30,000 within 50-radius 
Other Certification Program’s Utility Criteria
October 2014 29 
Mississippi Power – Project Ready 
Categories: Industrial Large Industrial 
Minimum Site Size: 100 acres 250 acres 
•Electricity: - - 
•Natural Gas: Available Available 
•Water: 100,000 GPD 500,000 GPD 
•Sewer: 100,000 GPD 500,000 GPD 
•Telecom: - - 
Other Certification Program’s Utility Criteria
October 2014 30 
Ohio Certified Job Ready Site Program 
Category: Manufacturing Sites 
Preferred Minimum Site Size: 200 acres 
Utility Minimums: 
•Electricity: 6 MW 
•Natural Gas: 300,000 CFH 
•Water: 500,000 GPD 
•Sewer: 300,000 GPD 
•Telecom: Reliable Service 
(fiber optics preferred) 
Other Certification Program’s Utility Criteria
September 2014 31 
Eastwood Commerce Center ______________________________ Wood County, OH
September 2014 32 
Lemoyne Substation: 
•First Energy’s largest substation in Ohio is adjacent to the site. 
Eastwood Commerce Center 
Wood County, OH
September 2014 33 
•Owned by Dominion East Ohio Gas 
•30-inch natural gas transmission line crosses neighboring property 
•$3.9 million Job Ready Site (JRS) grant recently brought both water and sewer service to the site 
446 Acres 
Eastwood Commerce Center - Wood County, OH
September 2014 34 
151± acres 
Eastwood Commerce Center - Wood County, OH 
N 
1,625,000 SF
October 2014 35 
Scrap yard across the street 
Well-used road without curb and gutter 
Multiple power easements across the most level portion of the site 
No wetland delineation study 
No soil boring in a rocky region
October 2014 36
CSX Select Site: 
Belfast Commerce Centre 
Richmond Hill, GA
Belfast Commerce Centre 
Richmond Hill, GA 
306 Acres
Belfast Commerce Centre 
Richmond Hill, GA 
•Memorandum of Understanding between the developer and the City of Richmond Hill for water and sewer expansion. 
•Purchase right-of-way for off-site utilities 
•Design and permit for future off-site utility installations
Belfast Commerce Centre 
Richmond Hill, GA 
Certification required significant clearing and thinning of forested land.
Belfast Commerce Centre 
Richmond Hill, GA 
Approval of interchange justification report (IJR), which results in the U.S. Dept. of Transportation allowing new interchange on Interstate 95 to be built, once funding is 
identified.
Belfast Commerce Centre 
Richmond Hill, GA 
Identifying Pockets of Suitable Fill
Belfast Commerce Centre 
Richmond Hill, GA
Belfast Commerce Centre 
Richmond Hill, GA
Belfast Commerce Centre 
Richmond Hill, GA
CSX Select Site: 
INland Logistics Port – Kingsbury 
LaPorte County, IN
INland Logistics Port - Kingsbury 
LaPorte County, IN
INland Logistics Port - Kingsbury 
LaPorte County, IN
INland Logistics Port - Kingsbury 
LaPorte County, IN
INland Logistics Port - Kingsbury 
LaPorte County, IN 
Assisted in drafting the new Kingsbury Overlay District - a less restrictive land use ordinance specific to this industrial 
re-development
Questions?
Thank You 
Jonathan Gemmen 
Senior Location Consultant 
Austin Consulting 
6095 Parkland Blvd. 
Cleveland, OH 44124 
Phone: 440-544-2254 
Jonathan.Gemmen@theaustin.com

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Gemmen- Industrial Site Certification & Site Readiness

  • 1. Roundtable in the Desert Scottsdale, Arizona Jonathan Gemmen Senior Location Consultant Austin Consulting October 6-9, 2014
  • 2. Markets Served: Food and Beverage General Manufacturing Aerospace / Aviation Logistics and Distribution Centers Research and Development Pharmaceuticals Office / Back Office Information Technology Energy / Renewable Energy Designers | Engineers | Constructors | Consultants The Austin Company Full service design, engineering and construction management firm Founded 1878 in Cleveland Initiated Design/Build project delivery method 1901 Member of Kajima family of companies - Tokyo based engineering/construction giant is the site selection arm of
  • 3. Austin Consulting – Strategy to Implementation
  • 4. Short List Cities / Sites Favorable Region Long List Regions Stay in the race by IMPROVING COMPETITIVE STANDING Selected Location Location Selection is a Process of Elimination
  • 5. October 2014 5 Location Selection Process 3.Deliver on Your Promises - (a.k.a.) “Close the Deal” 1.Get on the Radar Screen with Your Brand 2.Demonstrate You are the Right Place Evaluate Strategic Alternatives Screen & Evaluate Communities/Sites Negotiate Incentives Conduct Due Diligence Avoid Giving Prospects a Reason to Walk Away from Your Community Strategy Development Location Investigation Due Diligence Implement Project
  • 6. MINIMIZE OPERATING COSTS MINIMIZE RISK MINIMIZE ONE-TIME COSTS Identify location through an “apples to apples” comparison of alternatives OPTIMAL LOCATION Optimal Location Balances Competing Interests
  • 8. October 2014 8 1.Control of the property –Community owns or has property under contract –Willing seller with published asking price 2.Utility access –All utilities at site or near with construction plans designed and approved –System capacity & delivery capacity 3.Developable –Environmental & cultural –Transportation access –Community in step Basic Elements of Certification
  • 9. Tennessee Valley Authority’s (TVA) Megasite Program One of the oldest (2002), most specialized, and most successful in the country Designed to develop large industrial sites (1,000 acre minimum) to attract large automobile manufacturers Successful in attracting major employers: –Toyota –Volkswagen –Paccar –Hemlock Semiconductor –Severstal*
  • 11. October 2014 11 Introduction Asking the “Frequently Asked Questions” Three elements of a certified site Brief Review of “Best Practices Analysis” of six site certification programs Site size & utility requirements “To Preserve & Align” Some examples: ─ Straightening the channel ─ The Mega Site alibi The reasonable next step Presentation Outline
  • 12. October 2014 12 •What is a “certified” or “shovel-ready” site? •What is the national standard for such programs? •What sets a “certified” site apart? •In what ways are most certification programs similar? •Can any site become a “certified” site? •Do all end-users demand a “certified” site? •Does my community have to have a “certified” site to be competitive? Frequently Asked Questions
  • 13. October 2014 13 Mitigates risks for the prospect Help get more prospect visits Great marketing tool Conversation starter Sends a message that you are committed to attracting new business Note: The effort and investment should pay off, but the ROI will likely not be immediate. What sets a “certified” site apart?
  • 14. Iowa City Area Shovel Ready Sites Program Best Practice Analysis
  • 16. 16 Commonalities At least 5 of the 6 programs . . . •are built around the regional or state industry targets and/or competitive advantages •use their shovel-ready sites program to drive its marketing message on the worldwide web •follow utility requirements –Minimum thresholds for electricity, water, wastewater –Access to natural gas service –Fiber optic (usually T-1) –Minimum proximity to interstate or four-lane highway
  • 17. 17 Commonalities •Required the following documentation: –Surrounding land use (including maps and aerials) –Utilities at, adjacent, or near to site –Floodplain maps (outside of 100-year floodplain) –Clean environmental assessment (minimum Phase I) –Soils report (usually soil borings report) –Archeological/historical clearance –Endangered species –Written permitting process with probable timelines –Land price
  • 18. 18 Differences •Number of categories (low 1, high 8) •Varying application processes •Professional assistance with reviewing applications •Grant monies for infrastructure improvements •Certification timeline after application approved •Minimum acreage (3 acres to 1,000 acres) •Documentation –Wetland Delineation –Workforce Data –Restrictive Covenants
  • 19. 19 Conclusions •TVA Megasite Program - by far most successful in terms of sites sold, jobs created, and capital investment attracted •Ohio Job Ready Sites Program - most successful in terms of new sites spurred by infrastructure grant funding •3rd-party consultants - promote more location/expansions and maintain an objective process with minimal political intrusion
  • 20. 20 Conclusions •Oklahoma Site Ready - most inclusive in terms of the categories of sites (and detail of application) •Build Now-NY - greatest benefit has been to expedite permitting time, thereby getting projects to market sooner •Missouri’s Certified Sites - encouraged good cooperation between competing utility companies and economic developers.
  • 21. 21 Conclusions •Oregon Certified Industrial Site Program - offers stringent environmental requirements consistent with new sustainable or “green” practices. •Direct program ties to other state and local incentive programs help promote development. •Time requirements can affect project outcomes, and, therefore, must be set carefully and updated regularly.
  • 22. 22 Recommendations •Focused target industries and a good understanding of their site/building needs •Create a well-planned program criteria (due diligence checklist) •Diverse sites for the market and a method to replenish the pool of sites •Infrastructure grant fund and other funding •Utilize a “3rd-party site selection consultant”
  • 23. 23 Recommendations •Develop a thorough and graduated pre-application and application process to minimize administrative costs •Well-defined schedules, timelines, and deadlines for the certification process •Professional methods designed to expedite the development process (i.e. permitting) •Good regional cooperation and participation •Sustainable or “green” practices
  • 24. End of Best Practice Analysis
  • 25. October 2014 25 Other Certification Program’s Utility Criteria West & Mid-Tennessee Deal Ready Sites Minimum Site Size: 50 acres Utility Minimums: •Electricity: 7,500 KVA •Natural Gas: Available •Water: 250,000 GPD •Sewer: 250,000 GPD •Telecom: T-1 Line
  • 27. October 2014 27 Build Now – NY Certified Sites Category: High-Technology Manufacturing Sites Minimum Site Size: 25 acres Utility Minimums: •Electricity: 7,500 KVA / 15 kV line / substation <3 miles •Natural Gas: 9,300 CFH •Water: 20,000 GPD / 10’ diameter line •Sewer: 20,000 GPD •Telecom: T-1 Line Other Certification Program’s Utility Criteria
  • 28. October 2014 28 Oregon Industrial Site Certification Category: Heavy Manufacturing Sites Minimum Site Size: 25 acres Utility Minimums: •Electricity: 1 MW •Natural Gas: - •Water: 36,100 GPD •Sewer: 32,500 GPD •Telecom: - Population ≥ 30,000 within 50-radius Other Certification Program’s Utility Criteria
  • 29. October 2014 29 Mississippi Power – Project Ready Categories: Industrial Large Industrial Minimum Site Size: 100 acres 250 acres •Electricity: - - •Natural Gas: Available Available •Water: 100,000 GPD 500,000 GPD •Sewer: 100,000 GPD 500,000 GPD •Telecom: - - Other Certification Program’s Utility Criteria
  • 30. October 2014 30 Ohio Certified Job Ready Site Program Category: Manufacturing Sites Preferred Minimum Site Size: 200 acres Utility Minimums: •Electricity: 6 MW •Natural Gas: 300,000 CFH •Water: 500,000 GPD •Sewer: 300,000 GPD •Telecom: Reliable Service (fiber optics preferred) Other Certification Program’s Utility Criteria
  • 31. September 2014 31 Eastwood Commerce Center ______________________________ Wood County, OH
  • 32. September 2014 32 Lemoyne Substation: •First Energy’s largest substation in Ohio is adjacent to the site. Eastwood Commerce Center Wood County, OH
  • 33. September 2014 33 •Owned by Dominion East Ohio Gas •30-inch natural gas transmission line crosses neighboring property •$3.9 million Job Ready Site (JRS) grant recently brought both water and sewer service to the site 446 Acres Eastwood Commerce Center - Wood County, OH
  • 34. September 2014 34 151± acres Eastwood Commerce Center - Wood County, OH N 1,625,000 SF
  • 35. October 2014 35 Scrap yard across the street Well-used road without curb and gutter Multiple power easements across the most level portion of the site No wetland delineation study No soil boring in a rocky region
  • 37. CSX Select Site: Belfast Commerce Centre Richmond Hill, GA
  • 38. Belfast Commerce Centre Richmond Hill, GA 306 Acres
  • 39. Belfast Commerce Centre Richmond Hill, GA •Memorandum of Understanding between the developer and the City of Richmond Hill for water and sewer expansion. •Purchase right-of-way for off-site utilities •Design and permit for future off-site utility installations
  • 40. Belfast Commerce Centre Richmond Hill, GA Certification required significant clearing and thinning of forested land.
  • 41. Belfast Commerce Centre Richmond Hill, GA Approval of interchange justification report (IJR), which results in the U.S. Dept. of Transportation allowing new interchange on Interstate 95 to be built, once funding is identified.
  • 42. Belfast Commerce Centre Richmond Hill, GA Identifying Pockets of Suitable Fill
  • 43. Belfast Commerce Centre Richmond Hill, GA
  • 44. Belfast Commerce Centre Richmond Hill, GA
  • 45. Belfast Commerce Centre Richmond Hill, GA
  • 46. CSX Select Site: INland Logistics Port – Kingsbury LaPorte County, IN
  • 47. INland Logistics Port - Kingsbury LaPorte County, IN
  • 48. INland Logistics Port - Kingsbury LaPorte County, IN
  • 49. INland Logistics Port - Kingsbury LaPorte County, IN
  • 50. INland Logistics Port - Kingsbury LaPorte County, IN Assisted in drafting the new Kingsbury Overlay District - a less restrictive land use ordinance specific to this industrial re-development
  • 52. Thank You Jonathan Gemmen Senior Location Consultant Austin Consulting 6095 Parkland Blvd. Cleveland, OH 44124 Phone: 440-544-2254 Jonathan.Gemmen@theaustin.com