Paolo Pinzuti presented on Bikeconomics at the City of [Bike] for City Seminar held in Istanbul, Turkey, on December 11, 2013. The Seminar was held as part of EMBARQ Turkey's BikeLab project. Pinzuti's presentation was given during Session 3 of the Seminar, "Environmental, Economic and Social Dimensions of Bikes."

1. BIKENOMICS
Why cycling is good for the economy
Paolo Pinzuti
11 Aralık 2013

3. 7.4 % of the
population
In the EU 27, 34 million people use the bicycle
as their main means of transportation

4. What does
it mean?

5. bicycle industry
EU27: 11.5 million bicycles produced per year
EU27: 19.8 k people employed in bike industry
18 billion euro
per year

6. individual savings
no fuel
no insurance
no taxes
no fix costs
low maintainance costs
no parking costs
4.800 €
annual cost of the ownership
of a car in Italy*
*source: Confcommercio (2012)

7. fuel savings
2.7 – 5.9 billion € per year*
importing goods might
cause a deficit to the
balance of payments
=
FOREIGN DEBT
*source: ECF - Economic benefits of cycling in EU-27

9. congestion
 The average car driver in Istanbul spends 114 extra hours per year
stucked in traffic (source: TOMTOM Congestion Index)
 Average speed in Italian cities with ordinary traffic: 15 km/h
 Average speed in Italian cities during the rush hour: 7 km/h
(source: Confcommercio, 2012)
 Costs of congestion in Italy: 40 billion € per year (Source: ACI,
2009)
Cycling’s contribution to the reduction of traffic into the EU 27:
24,2 billion euro per year
Source: ECF 2013

10. 518 billion US$
Source: WHO, 2000
1 million people die
every year in
Europe because of
physical inactivity
1.24 million people
die every year in
the world because
of road accidents
According to ECF’s estimates
based on WHO tools, cycling can
reduce mortality and generate
up to 141 billion € per year

11. touring
 2.295 billion cycle tourism trips in Europe per year
 In 2009 4,9 million Germans made a holyday by bicycle spending
at least one night outside
 Every tourist on the Elbe Radweg spends an average of 66 €/day
 Touring Cycling means 12 billion € per year only for Germany
value of cycle touring
in the EU-27
44 billion €

13. € 200
billion
GDP of
Denmark
The society makes a net profit of 0,16 € for every kilometre cycled by one of its citizens
and the society makes a net loss of 0,09 € for every kilometre driven by car. (Source:
Copenhagen bicycle account, 2010)
€ 200
billion
Bikenomics
in EU 27

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why

16. ‘COZ
CYCLING IS FUN
DUDE!

17. cycling facilities are not a cost
tourism
retail
health
pollution
congestion
employment
rather an investment

18. Thanks for your attention
Thanks for yourattention
Paolo Pinzuti
Mail: ilpinz@yahoo.it
Tel: +90 5319428833
Skype: ilpinz
www.bikeitalia.it